出版信息
經濟管理專業英語(第四版)
書號： 1494102 ISBN： 978-7-301-14941-6
作者： 戴賢遠 版次： 4
開本： 16開 裝訂： 平
字數： 313 千字 頁數：292 定價： ￥42.00
瀏覽次數： 3
出版日期： 2016-12-12 叢書名： 大學英語立體化網路化系列教材.拓展課程教材
內容簡介
本教材的課文選自美國著名大學商學院裡通用的本科生及研究生的教材，包括個體經濟學，總量經濟學，貨幣銀行學，國際市場行銷學等14個部分。此次修訂作者根據教學的需要在每部分之後增加了討論題等內容。
作者簡介
戴賢遠，北京師範大學經濟與工商管理學院行銷學教授。
目錄
PART ONE MICROECONOMICS
The Concept of Utility
How Markets Function
PART TWO MACROECONOMICS
Outlays and Components of Demand
Macroeconomic Policy
PART THREE STATISTICAL ANALYSIS FOR DECISION MAKING
Why Sample
Basic Concepts of Hypothesis Testing
PART FOUR MANAGEMENT INFORMATION SYSTEM
Hotel Computer Applications
Word Processing
PART FIVE OPERATIONS MANAGEMENT
Order Processing
Bring Design into the Business
PART SIX MARKETING
Pulling and Pushing Marketing Strategies in a Market—Oriented System
The Many Faces of Personal Selling
PART SEVEN MANAGERIAL FINANCE
Motives for Using Debt
Trade Credit
PART EIGHT ORGANIZATIONAL BEHAVIOR
What Is OBM？
Areas of Application
PART NINE FINANCIAL ACCOUNTING
Elements of the Accounting Model
Accounting Reports
PART TEN MONEY AND BANKING
Sources and Uses of Bank Funds
Instruments of the Capital Market
PART ELEVEN STRATEGIC MANAGEMENT
Company Goals：Survival，Growth，Profitability
Strategic Considerations for Multinational Firms
PART TWELVE INTERNATIONAL ECONOMICS
Free Markets and Growth
New—World Realities and Competitiveness
PART THIRTEEN INTERNATIONAL MARKETING
Advertising Abroad—Creative Challenges
Evaluating Alternatives for International Operations
PART FOURTEEN INTERNATIONAL BUSINESS
The International Rules of Commercial Policy
Foreign Direct Investment
APPENDIX A READINGS IN ECONOMICS AND MANAGEMENT
The Objectives of Firms in Economics
The Maximizing Principle in Economics
An Introduction to the Theory of Economic Growth
Taxation in Western Economics
Application of Probability Concepts in Decision Making
The Learning Organization
The Goal of Financial Management
Global Advertising Regulations
Financial Intermediation：Assets and Liabilities Management in a Profit—Seeking Environment
Qualitative Characteristics of Accounting Information
The Rise of China's Joint Ventures in an Interdependent Global Economy
History of the International Monetary System
International Banking
Trade Policy in Developing Countries
APPENDIX B WORDS， PHRASES， AND TYPICAL EXPRESSIONS
APPENDIX C SAMPLES OF GOOD SENTENCES
APPENDIX D BUSINESS LETTERS
APPENDIX E SAMPLES OF FOOTNOTES
APPENDIX F SAMPLES OF BIBLIOGRAPHIES
APPENDIX G RESUME
APPENDIX H MEMORANDUM
APPENDIX I TRANSLATION
