田 鼎：武漢大學經濟與管理學院市場行銷與旅遊管理系助理教授。博士，市場行銷，加拿大阿爾伯塔大學（2010-2015），碩士，企業管理，湖北大學（2007-2010），學士，工商管理，湖北大學（2003-2007）。
教學和研究領域
Ÿ 教學課程：市場行銷、消費者行為
Ÿ 研究領域：消費者自我控制、產品信息加工與決策、消費者創造力、購後消費行為、網路行銷
學術經歷
Ÿ 市場行銷與旅遊管理系助理教授，武漢大學，2015年8月——至今
國際會議論文
Ÿ Tian, Ding (Allen), Juliana Schroeder, Gerald Häubl, Jane Risen, Michael Norton, and Francesca Gino (2015), “Rituals Improve Self-Control,” Society for Judgment and Decision Making Conference (SJDM), Chicago, Illinois, USA.
Ÿ Tian, Ding (Allen) and Gerald Häubl (2015), “Does Self-Regulatory Resource Depletion Reduce or Enhance Creativity?”North American Conference of the Association for Consumer Research (ACR), New Orleans, Louisiana, USA (Symposium “New Insights into Creative Cognition,” co-chaired with Lidan Xu).
Ÿ Kettle, Keri, Gerald Häubl, and Ding (Allen) Tian (2011), “Motivation by Anticipation: How the Anticipated Proximity of Feedback Affects Performance,” Society for Judgment and Decision Making Conference (SJDM), Seattle, Washington, USA.
獲獎與榮譽
Ÿ AMA Sheth Foundation Doctoral Consortium Fellow, Northwestern University, 2014
Ÿ School of Retailing Fellowship, University of Alberta, 2010 – 2014
Ÿ Ziegler Ph.D. Faculty Fellowship, Ziegler Family, 2012
Ÿ Sun Life Fellowship, Sun Life Financial Inc., 2012
Ÿ Provost Doctoral Entrance Award, University of Alberta, 2010 – 2012
專業組織會員與資格證
Ÿ Association for Consumer Research會員
Ÿ Society for Judgment and Decision Making會員
