內容提要
本書充分考慮到MBA學生的實際需求和英語水平,突出對MBA學生英語實用技能。即口頭表達和書面寫作能力的訓練。本書分為12個單元,每一單元圍繞某個主題展開英語綜合技能的訓練。課文選材新穎,注重趣味性和實用性的結合,大多取自國外著名的商業讀物和網站。課後編寫了大量的練習,安排了形式多樣的口語活動以及翻譯技巧和商務英語寫作的專項內容。本書還特別安排了4個有關跨文化交際的單元,使學生建立在全球化背景下跨文化交際的意識。本書主要為MBA學生編寫,也適合管理、金融等專業的本科生和研究生使用。
目錄
Unit One
In-Class Reading: To MBA or Not to MBA
After-Class Reading: What Makes a Good Manager
Translation Skills ( 1 )
Unit Two
In-Class Reading: Globalization: What Is It?
After-Class Reading: One World One Economy
Translation Skills(2 )
Unit Three
In-Class Reading: Managing Change Skillfully in the Sales Departments
After-Class Reading: Adidas Expands Its Footprint
Translation Skills (3)
Unit Four
In-Class Reading: Does Economic Growth Improve Human Morale?
After-Class Reading: Market Economy
Translation Skills (4)
Unit Five
In-Class Reading: Building A Strategy-Supportive Corporate Culture
After-Class Reading: Business and Culture
Translation Skills (5)
Unit Six
In-Class Reading: Basic Differences Between Cultures
After-Class Reading: Hofstede's Value Dimensions
Translation Skills (6)
In-Class Reading: Riding the Boom
After-Class Reading: Right Time to Buy Private Property If You Dare
Practical Writing(1): Business E-mail
Unit Eight
In-Class Reading: Consumption in the Countryside
After-Class Reading: Buy? Rent? A Young Saver's Dilemma
Practical Writing(2): Memo
Unit Nine
In-Class Reading: Communicating Within Organizations
Mter-Class Reading: Listening as a Communication Skill
Practical Writing(3): Business Letters
Unit Ten
In-Class Reading: Culture and the Use of Language
Mter-Class Reading: Nonverbal Communication
Practical Writing(4): Business Report
Unit Eleven
In-Class Reading: A Dutchman Could Jolt the Flat-Panel Biz
Mter-Class Reading: IBM's New Chip: Big Blue Goes Green
Practical Writing(5): Resume
Unit Twelve
In-Class Reading: Intercultural Negotiation Strategies
After-Class Reading: Investment Attitudes and the Communication of Financial Information
Practical Writing(6): Research Paper
Keys to Exercises
References