圖書信息
出版社: 復旦大學出版社; 第1版 (2008年12月1日)
叢書名: 通用財經類系列
平裝: 529頁
正文語種: 英語
開本: 32
ISBN: 9787309064315
條形碼: 9787309064315
尺寸: 20.6 x 14.8 x 2.2 cm
重量: 558 g
內容簡介
《新編商務英語閱讀教程》是國家教育部211工程項目課程建設成果。本教程的編寫者都是從事商務英語教學的一線教師，具有多年豐富的教學經驗和極強的敬業精神。為了方便讀者更好地使用本教程，編者精心編寫了配套的參考答案。
目錄
Chapter 1 Economics （經濟學）
Text: Four Basic Market Structures
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: The Turning Point
Chapter 2 International Trade （國際貿易）
Text: Gains from Trade and Regional Agreements
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: Defrosting Doha
Chapter 3 International Finance （國際金融學）
Text: Exchange Rate Theory Review: Policy Implications
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: East Asia's Foreign Exchange Rate Policies
Chapter 4 Banking （貨幣銀行學）
Text: Natural and Neutral Rates of Interest in Theory and Policy Formulation
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: Norwegian Financial Institutions
Chapter 5 Investment （投資學）
Text: Information and the Efficiency of the Capital Markets
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: Sub?prime Mortgage Crisis in USA
Chapter 6 Insurance （保險學）
Text: Insurance in Theory
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: Explanations for Poor Performance of Insurance
Chapter 7 Taxation （稅收）
Text: Income Tax
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: How Many Types and Acquisition Channels of Individual Income Tax Payment Receipts?
Chapter 8 Management （管理學）
Text: Functions of Managements
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: The Challengers
Chapter 9 Marketing （行銷學）
Text: What is Marketing
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: The Legacy That Got Left on The Shelf
Chapter 10 Accounting （會計學）
Text: Accounting Information
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: Global Accounting Effort Gains A Step
Chapter 11 International Business（國際商務）
Text: Globalization
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: The Globalization of the Small Enterprise
Chapter 12 Business Communication （商務溝通）
Text: Business Communication
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: Are Your Global Team Members Miles Apart?
References （課外閱讀參考）
