圖書信息
出版社: 清華大學出版社，北京交通大學出版社; 第1版 (2011年5月1日)
叢書名: 高等學校商務英語系列教材
平裝: 380頁
正文語種: 英語
開本: 16
ISBN: 7512104502, 9787512104501
條形碼: 9787512104501
尺寸: 25.7 x 18.3 x 2 cm
重量: 621 g
內容簡介
《新編商務英語綜合教程?學生用書(第2冊)》是“高等學校商務英語系列教材”之一。《新編商務英語綜合教程.學生用書》為第2冊，共10個單元，每單元由reading i、reading ii和extension三大部分組成，並配有相應的教師用書。
本教程選材新穎，內容豐富，專業面廣，實用性強，可供高等院校經貿和商務英語專業的學生、具有相應英語水平的商務工作者及商務英語愛好者學習使用。
目錄
Unit 1 advertisement
reading i the money in the message
reading ii advertising on the web
extension
Unit 2 leadership
reading i characteristics and traits of effective leaders
reading ii the sensational michael dell of dell computer
extension
Unit 3 information technology
reading i what makes silicon valley so successful and unique
reading ii a brave new web
extension
Unit 4 markets
reading i flea market
reading ii the natural market
extension
Unit 5 secret to success
reading i are you an entrepreneur?
reading ii make money by thinking the unthinkable
extension
Unit 6 competition
reading i the invisible fist
reading ii morals in the rat race
extension
Unit 7 investment
reading i going for the gold
reading ii king of bond
extension
Unit 8 services
reading i cross-cultural views of service quality
reading ii beyond expectations
extension
Unit 9 business ethics
reading i ethics and competitiveness - put first things first
reading ii bribery - an inevitable evil?
extension
Unit 10 Customers
reading i the almighty customer (part i)
reading ii the almighty customer (part ii)
extension
appendix a glossary
appendix b idioms & expressions
