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- “Building for People to Build People; Building People to Build for People.” - "In real estate, the common mantra is location, location, location or timing, timing, timing. But we think it should be people, people, people. It is people who make decisions on both." - "Building people with right core competencies is important. But they must also have the right core values." - "We can take calculated market or operation risks. However, we cannot take any reputation risk at all." - "Linking real estate with the capital market is one of the strategies to create more Capital from Land." - "Innovation, Creativity and Entrepreneurship (ICE) are part of our corporate culture." - "We have successfully 'exported' real estate overseas."

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