基地簡介
城市形象傳播研究基地隸屬於中國傳媒大學亞洲傳媒研究中心，是專注於城市形象傳播、城市品牌建設與城市行銷領域的專業研究機構。基地聚合全球城市形象、城市品牌與城市行銷領域的專家，整合世界範圍內高等學府的智力資源，融入國際先進的行銷理念，為中國本土的城市形象建設與品牌行銷提供全面、系統的諮詢服務，同時，通過搭建覆蓋中國及世界範圍的媒體傳播平台與國際合作平台，開展城市形象國際傳播與文化交流活動。
Under the Asia Media Research Center, City Image And City Branding Research Base is a research institute focusing on city image communication, city branding and city marketing. The research base brings together the experts on city image, city branding and city marketing from all around the world and the intellectual recourses from Universities to provide comprehensive and systematic service for local city image building and city branding. Meanwhile, the research base dedic ated to provide plat forms for worldwide media communication and international cooperation, and activities of international communication and culture exchange projects.
定位
·中國城市最可信賴的品牌與形象諮詢顧問·城市形象的媒體傳播專家
·城市文化交流的國際使者
·幫助城市提升軟實力和競爭力，推動城市可持續和諧發展，助力打造世界級的中國城市品牌。
研究方向、服務領域
1.城市形象傳播的理論研究與實踐（Research and Practice on City Image communication）
城市形象傳播的理論研究是由來自中國傳媒大學、美國密西根州立大學等高校專家組成的專家研究組，對城市形象、城市品牌與城市行銷進行專項研究。借鑑國外先進的區域品牌行銷的理論體系，並結合中國本土特點，對城市形象核心要素進行科學的調研、分析、論證，以全新的思維來研究城市形象，最終形成城市形象定位、規劃理論體系及城市形象傳播的理論體系，助力中國城市樹立城市品牌、提升城市形象、傳播城市魅力。
城市形象傳播的實踐立足於科學的理論體系，為城市制定出切實可行的城市形象傳播策略與品牌發展戰略，並輔助政府進行相關部分的實施。
Through study, analysis on city image and city positioning, city image communication,the city branding and city image research base can provides scientif ic and efficient city image communication strategies. By making and executing communication strategies , the research base can help Chinese cities developcity branding and promote city image.
2.城市形象傳播與品牌行銷戰略諮詢（City Branding and City image consulting）
城市品牌行銷體系是由中國傳媒大學亞洲傳媒研究中心、美國密西根周立大學傳播系共同開發的致力於城市形象傳播與品牌行銷的戰略體系，該體系將為城市提供：
City image and City Branding System, aiming to develop the theoretical system of city branding and city image, was jointly developed by Asian Media Research Center of Communication University of China, Communication Department of Michigan State University. The systerm will provide：
·城市形象定位、規劃、創意 Positioning the city'image
·城市形象系統設計 City Image System Designing
·城市形象口號的制定及擴展套用 City Slogan Designing and Promoting
·城市形象傳播戰略 City Image Media Strategies
·城市品牌行銷戰略 City branding and city marketing strategies
·城市大型節事活動策劃、實施 Planning and Organizing City Events
3.城市形象傳播專家智庫(Consultations & Experts)
城市形象傳播專家智庫聚合了來自全球的城市形象及品牌行銷專家，包括國內外知名高校、知名研究院所、大型傳播機構、國際組織等，具備豐富的專業知識和實踐經驗，可為城市提供專業、全面、高效的品牌行銷戰略諮詢服務，助力城市打造國際名片。
City Branding consultative committee brings together experts specialized in city image and brand marketing who come from prestigious universities, research centers, major media organizations and international organizations both at home and abroad. It is fully qualified to provide professional and all-round marketing strategies for cities to gain international competitiveness.
4.城市形象媒體傳播(Media Communication of City Image)
城市形象的媒體傳播立足於精準的客群分析，制定科學的傳播策略，藉助強大的國內國際傳播網路進行有效的媒體傳播，並對傳播效果進行總結與評估。
A successful media communication will be based on a thorough audience analysis, a suitable marketing strategy and a final assessment of the communication effect.
5.城市形象的海外傳播(Overseas Communication of the City Image)
基地作為國內一家城市形象研究、推廣和傳播的權威機構，聯手國外多家知名媒體和新聞機構，搭建城市形象海外傳播網路，將中國城市魅力傳播到世界各地。
City Image and City Branding Research Base is the first research institute in China that specialized in studying, promoting and marketing city image. Cooperating with many world renowned media and news agencies, the Base builds a bridge to introduce Chinese cities’ image worldwide.
6.國際大型活動與國際交流(Overseas Communication of the City Image)
基地致力於成為城市文化交流的國際使者，搭建覆蓋世界範圍的國際合作平台，開展城市形象文化交流活動。
Base dedicates itself to cultural exchanges between cities, building an international cooperation platform, marketing city image and planning exchange activities..
