圖書信息
出版社: 科學出版社; 第1版 (2010年12月1日)
外文書名: An Introduction to International Trade
平裝: 191頁
正文語種: 英語
開本: 16
ISBN: 7030236084, 9787030236081
條形碼: 9787030236081
尺寸: 25.8 x 18.4 x 1 cm
重量: 399 g
內容簡介
《國際貿易英語教程新編》以國際商務交際知識為基礎，憑藉大量真實、生動的素材的展示，採用課堂角色扮演和案例分析等方式，使學生在口語和書面上掌握語言技能的同時了解現代國際商務的現狀和進行過程；體驗商務中學習英語，提高商務交際能力的目的；掌握商務英語核心表達方式，以進行有效、得體的交流，從而培養出國際商務活動所需要的“複合型、套用型”人才。
目錄
Chapter 1 Globalization and International Trade
1.1 The Trend of Globalization
1.2 Driving Forces of Globalization
1.3 The Globalization Debate
Summary
Exercises
Chapter 2 International Trade and Theory
2.1 Brief History of International Trade
2.2 Reasons of International Trade
2.3 Benefits of International Trade
2.4 Theories of International Trade
Summary
Exercises
Chapter 3 Government Policies on International Trade
3.1 arguments for protectionism
3.2 Instruments of Trade Policies
3.3 Arguments for Trade policy
Summary
Exercises
Chapter 4 Culture and Communication in the Globalised World
4.1 What Is Culture?
4.2 The Determinants of Culture
4.3 Cross-cultural Communication
4.4 Business Etiquette
Summary
Exercises
Chapter 5 Legal Systems in International Trade
5.1 Different Legal Systems
5.2 Legal Concepts Relating to International Trade
5.3 Laws of Concern in International Trade
5.4 Intellectual Property Rights
5.5 Operational Concerns of Multinational Corporations
5.6 Conflict of Laws
Summary
Exercises
Chapter 6 Balance of Payments and Foreign Exchange Market
6.1 Balance of Payments (BOP)
6.2 Foreign Exchange Market (FX market)
Summary
Exercises
Chapter 7 Exporting, Importing and Countertrade.
7.1 International Trade in General
7.2 Market Research
7.3 Forms of Exporting
7.4 Methods of Payment
7.5 Countertrade
Summary
Exercises
Chapter 8 Financing in International Trade.
8.1 Import/Export Financing
8.2 Managing Foreign Exchange Risk
Summary
Exercises
Chapter 9 International Marketing
9.1 Target Market Selection
9.2 Marketing Concentration and Marketing Diversification
9.3 Globalization of Markets and Brands
9.4 Marketing Management
9.5 Product Policy
9.6 Distribution Strategy
9.7 Promotion Strategy
9.8 Pricing Strategy
Summary
Exercises
Chapter 10 World Trading System and Regional Trading Integration
10.1 World Trading System
10.2 Regional Economic Integration
10.3 Current Regional Integrations
Summary
Exercises
References
