圖書信息
出版社: 武漢大學出版社; 第1版 (2006年9月1日)
叢書名: 21世紀實用商務英語教程
平裝: 211頁
開本: 16開
ISBN: 7307051613
條形碼: 9787307051614
尺寸: 26 x 18.4 x 0.9 cm
重量: 358 g
內容簡介
本書針對國際商務活動的各個側面，提供了充分的素材，以使學生掌握真實的、準確的商務知識，並根據口語教學的特點，設定了不同類型的教學形式如熱身訓練、個人訓練、雙人訓練、小組訓練、班級訓練等，通過語音練習、實踐對話、話題討論等活動，讓學生切實學會在國際商務活動中用英語表達自己，與人交流，以提高口語表達能力。本書可作為普通高等院校國際商貿專業本科學生的教科書，同時對從事國際商貿工作的從業人員也有很強的實用參考價值。
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目錄
Chapter One International Business
Section I Warm-up--phonetics:Syllable
Section 2 Individual Work--Phrases & Expressions
Section 3 Pair Work--Sentences Practicing
Section 4 Role Play--Dialogue Practicing
Section 5 Class Work--Question Answering
Section 6 Group Work--Story Retelling
Section 7 Speech Work--Topic Discussing
Section 8 Individual Work--Natural spectacle of China
Assignments
Chapter Two World Trade Organization
Section 1 Warm-up--Phonetics: Open & Closed Syllables
Section 2 Individual Work--Phrases & Expressions
Section 3 Pair Work-- Sentences Practicing
Section 4 Role Play--Dialogue Practicing
Section 5 Class Work--Question Answering
Section 6 Group Work--Story Retelling
Section 7 Speech Work--Topic Discussing
Section 8 Individual Work--Natural Spectacle of China
Assignments
Chapter Three Forms of Business Orgnization
Section 1 Warm-up--Phonetics:Stressed and unstressed Syllables
Section 2 Individual Work--Phrases & Expressions
Section 3 Pair Work--Sentences Practicing
Section 4 Role Play--Dialogue Practicing
Section 5 Class Work--Question Answering
Section 6 Group Work--Story retelling
Section 7 Speech Work--Topic Discussing
Section 8 Individual Work--Natural Spectacle of China
Assignments
Chapter Four Ways of International Business
Section 1 Warm-up--Phonetics :Stressed & Unstressed Words
Section 2 Individual Work--Phrases & Expressions
Section 3 Useful Sentences Practicing
Section 4 Role Play--Dialogue Practicing
Section 5 Class Work--Question Answering
Section 6 Group Work--Story Retelling
Section 7 Speech Work--Topic Discussing
Section 8 Individual Work--Natural Spectacle of China
Assignments
Chapter Five Promotion of Products
Section 1 Warm-up--Phonetics:Strong Forms & Weak Forms
Section 2 Individual Work--Phrases & Expressions
Section 3 Pair Work--Sentence Practicing
Section 4 Role Play--Dialogue Practicing
Section 5 Class Work--Question Answering
Section 6 Group Work--Story Retelling
Section 7 Speech Work--Topic Discussing
Section 8 Individual Work--Natural Spectacle of China
Assignments
Chapter Six International Business Contract
Section 1 Warm-up--Phonetics :Linking
Section 2 Individual Work--Phrases & Expressions
Section 3 Pair Work--Sentences Practicing
Section 4 Role Play--Dialogue Practicing
Section 5 Class Work--Question Answering
Section 6 Group Work--Story Retelling
Section 7 Speech Work--Topic Discussing
Section 8 Individual Work--Natural Spectacle of China
Assignments
Chapter Seven International commodity Inspection
Section 1 Warm-up--Phonetics:Rhythm of English Speech
Section 2 Individual Work--Phrases & Expressions
Section 3 Pair Work--Sentences Practicing
Section 4 Role Play--Dialogue Practicing
Section 5 Class Work--Question Answering
Section 6 Group Work--Story Retelling
Section 7 Speech Work--Topic Discussing
Section 8 Individual Work--Natural Spectacle of China
Assignments
Chapter Eight International Arbitration
Section 1 Warm-up--Phonetics: intonation
Section 2 Individual Work--Phrases & Expressions
Section 3 Pair Work--Sentences Practicing
Section 4 Role Play--Dialogue Practicing
Section 5 Class Work--Question Answering
Section 6 Group Work--Story Retelling
Section 7 Speech Work--Topic Discussing
Section 8 Individual Work--Natural Spectacle of China
Assignments
參考譯文
第一章 國際商務
第二章 世界貿易組織
第三章 商業企業的組織形式
第四章 國際經商方式
第五章 產品促銷
第六章 國際商務契約
第七章 國際商品檢驗
第八章 國際仲裁
參考文獻
