基本信息
作 者： 林濤 著 姜麗 譯
版 次： 1
頁 數： 304
裝 幀： 平裝
開 本： 16開
所屬分類： 圖書>外語學習>職業/行業英語
內容簡介
《國際商務英文與函電》包含國際商務的一些最新知識，著重介紹國際商務業務過程中對外英文函電的寫作，包括：商業書信的寫作要求，建立貿易關係，促銷，詢盤與回復，報價、發盤和還盤，訂單、銷售契約及履行，支付條款，保險，裝運，抱怨與調停，進出口貿易與補償貿易，對外直接投資與合資企業等章節。本書比以往的外貿英文函電教材範圍更廣，內容更新；同時主要章節都配套英文對話，有助於讀者在學習國際商務英文函電寫作的同時，提高專業英語的口頭表達能力。
《國際商務英文與函電》可作為國際商務和國際貿易專業的核心課程雙語教材。書中很多案例和相關單據都是根據作者十幾年國際貿易實踐工作的第一手資料進行改編的，時效性強，貼近業務實踐，對實踐具有指導意義，是從事國際商務業務工作者珍貴的參考材料。本書在重要章節還附有練習，有助於學生鞏固所學章節內容，也方便教師教學參考。本書由林濤、姜麗等編著。
目錄
UnitOneGlobalEconomyandMarket
Globalization 1
GlobalizationofMarkets 2
PhasesofGlobalization 2
DimensionsofMarketGlobalization 4
DriversofMarketGlobalization 6
Firm-levelConsequencesofMarket
Globalization:Internationalization
oftheFirm’sValueChain 9
ChinainGlobalEconomy 11
Vocabulary 12
UnitTwoInternationalBusiness 13
Introduction 13
ActivitiesinInternationalBusiness 14
TheNatureofInternationalTrade 14
TheNatureofInternational
Investment 15
ServicesTradeasNormalProducts 16
HowdoesInternationalBusinessDiffer
fromDomesticBusiness? 18
TheFourRisksin
Internationalization 18
WhoParticipatesinInternational
Business? 20
WhyShouldYouStudyInternational
Business? 22
FacilitatoroftheGlobalEconomy
andInterconnectedness 22
ContributortoNationalEconomy 23
ACompetitiveAdvantage
fortheFirm 24
ACompetitiveAdvantageforYou 25
Vocabulary 26
UnitThreeBusinessLetterWriting 27
WritingPrinciplesofBusinessLetters 27
LayoutofBusinessLetters 28
LetterForms 32
Semi-indentedLetterStyle 32
BlockedLetterStyle 33
AddressingEnvelopes 34
WordsandExpressionsCommonly
UsedinForeignTrade 35
UnitFourEstablishingBusiness
Relations 38
SpecimenLetters 39
Vocabulary 43
WordsandExpressionsCommonly
UsedinForeignTrade 45
Preposition 47
BusinessConversations 48
UsefulExpressions 49
CaseStudy 50
Exercises 51
UnitFiveSalesPromotion 55
SpecimenLetters 56
Vocabulary 60
WordsandExpressionsCommonly
UsedinForeignTrade 61
Preposition 63
BusinessConversations 65
UsefulExpressions 66
Exercises 67
UnitSixEnquiriesandReplies 69
SpecimenLetters 70
Vocabulary 73
WordsandExpressionsCommonly
UsedinForeignTrade 74
Preposition 79
BusinessConversations 80
UsefulExpressions 81
CaseStudy 82
Exercises 85
UnitSevenQuotations,Offers
andCounter-offers 87
SpecimenLetters 88
Vocabulary 93
WordsandExpressionsCommonly
UsedinForeignTrade 95
Preposition 97
BusinessConversations 98
UsefulExpressions 99
CaseStudy 100
Exercises 102
UnitEightOrdersandTheirFulfilment,
andSalesContracts 106
Ⅰ.Thebuyer’sobligations 107
Ⅱ.Theseller’sobligations 107
SpecimenLetters 107
Vocabulary 112
WordsandExpressionsCommonly
UsedinForeignTrade 114
Preposition 117
BusinessConversations 118
UsefulExpressions 120
CaseStudy 120
Exercises 124
UnitNineTermsofPayment 126
Meansofpaymentininternationaltrade 126
Billofexchange 126
PromissoryNote 129
Cheque(Check) 129
ModesofInternationalPayment 130
Remittance 130
Collection 131
LetterofCredit(L/C) 135
SpecimenLetters 149
Vocabulary 159
WordsandExpressionsCommonly
UsedinForeignTrade 160
Preposition 165
BusinessConversations 167
UsefulExpressions 168
Exercises 170
UnitTenInsurance 178
SpecimenLetters 180
Vocabulary 186
WordsandExpressionsCommonly
UsedinForeignTrade 187
Preposition 189
BusinessConversations 190
UsefulExpressions 192
Exercises 193
UnitElevenShipment 195
SpecimenLetters 196
Vocabulary 203
WordsandExpressionsCommonly
UsedinForeignTrade 205
Preposition 207
BusinessConversations 209
UsefulExpressions 210
Exercises 211
UnitTwelveComplaintsand
Adjustments 213
SpecimenLetters 216
Vocabulary 221
WordsandExpressionsCommonly
UsedinForeignTrade 222
Preposition 224
BusinessConversations 226
UsefulExpressions 227
Exercises 228
UnitThirteenExporting,Importing
andCountertrade 231
Exporting 231
AdvantagesofExporting 232
DisadvantagesofExporting 233
ProceduresofExporting 233
ASystematicApproachto
Exporting 235
Importing 239
ProceduresofImport 240
Countertrade 241
Vocabulary 243
UnitFourteenForeignDirectInvestment
andCollaborative
Ventures 244
TrendsinForeignDirectInvestment
andCollaborativeVentures 244
MotivesforForeignDirectInvestment
(FDI)andCollaborativeVentures 245
Market-SeekingMotives 246
ResourceorAsset-SeekingMotives 246
Efficiency-SeekingMotives 247
ForeignDirectInvestment 248
KeyFeaturesofFDI 248
Factorstoconsiderin
selectingFDIlocations 249
TheNatureofOwnershipinFDI 252
InternationalCollaborativeVentures 253
EquityJointVentures 253
Project-Based,Non-EquityVentures 254
Differencesbetweenthesetwo
typesofcollaborativeventures 254
ManagingCollaborativeVentures 255
UnderstandPotentialRisksin
Collaboration 256
PursueaSystematicProcess
forPartnering 256
EnsureSuccesswithCollaborative
Ventures 257
SuccessFactorsinCollaborative
Ventures 257
TheExperienceofRetailersin
ForeignMarkets 258
ChallengesofInternational
Retailing 259
InternationalRetailingSuccess
Factors 259
Vocabulary 261
UnitFifteenE-Commerce 262
Reasonsforthefastdevelopment
ofE-commerce 263
RoleofIntermediaryinE-commerce 264
TwomodesofE-commerce 264
HowtostartE-commerce 265
BarrierstoE-commercedevelopment 267
Vocabulary 268
Appendix1TheUniformCustomsand
PracticeforDocumentary
Credits,2007Revision,ICC
(Publicationno.600) 269
Appendix2Documents 292
中國人民保險公司 292
中華人民共和國海關出口貨物報關單 293
出口貨物訂艙委託書 294
BILLOFLADING 295
中華人民共和國上海進出口
商品檢驗局 299
COMMERCIALINVOICE 300
海運出口貨物投保單 301
SALESCONFIRMATION 302
PACKINGLIST 304
主要參考書目 305
