國際商務函電（第2版）
作者：李爽、矯 萍、胡大龍
定價：41元
印次：2-3
ISBN：9787302417095
出版日期：2016.03.01
印刷日期：2018.01.15
本書介紹國際經貿實務的中英文寫作，緊密結合我國外經貿業務實際，總結和歸納了國際經貿業務中的常用術語、常用短語、句型結構和縮略語，內容新，實用性強。全書共分為十四個單元，按照實際交易程式介紹商務信函的寫作方法，內容包括建立業務關係、詢價、報價、還價、接受、開證、保險、租船訂艙和索賠等，另外還介紹了國際商務套用文的寫法和契約或契約的閱讀。
目錄
Unit1FundamentalsofBusinessLetterWriting 1
Lead-in 1
Specimenletter1TheSemi-indentedStyle 12
Specimenletter2TheBlockedStyle 13
Exercises 17
Unit2EstablishmentofBusinessRelations 18
Lead-in 18
SpecimenLetter1AskingforEstablishingBusinessRelations 19
SpecimenLetter2AskingforEstablishingBusinessRelations 21
SpecimenLetter3AskingforEstablishingBusinessRelations 23
SpecimenLetter4ReplytoaLetterofEstablishingBusinessRelations 24
SpecimenLetter5ReplytoaLetterofEstablishingBusinessRelations 26
SpecimenLetter6AskingtoProvideSalesAgencyService 26
SpecimenLetter7TrytoResumetheOldBusinessRelations 28
UsefulSentences 29
Letter-writingGuide 31
Exercises 32
Unit3InquiriesandReplies 35
Lead-in 35
SpecimenLetter1MakeanInquiryafterReadinganAdvertisement 36
SpecimenLetter2CustomersInterestedintheDisplayedProducts 38
SpecimenLetter3AskingfortheCatalogueandPriceList 40
SpecimenLetter4SendingCataloguesandPriceLists 41
SpecimenLetter5AskingforQuotations 43
SpecimenLetter6ReplytotheInquiry 45
UsefulSentences 47
Letter-writingGuide 48
Exercises 49
Unit4OffersandCounter-offers 52
Lead-in 52
SpecimenLetter1MakeanOfferBasedonEnquiry:AFirmOffer 53
SpecimenLetter2MakeanoftenBasedonEnquiry:ANon-firmOffer 56
SpecimenLetter3Counter-offer:AskforaPriceCut 57
SpecimenLetter4Counter-offer:AskforaSmallerQuantity 59
SpecimenLetter5Counter-offer:AskforAlternationofTermsofPayment 61
SpecimenLetter6RejectthePriceReduction 62
SpecimenLetter7MakeaConcession 63
SpecimenLetter8AccepttheCounter-offer 65
UsefulSentences 66
Letter-writingGuide 67
Exercise 68
Unit5OrdersandFulfillmentofOrders 71
Lead-in 71
SpecimenLetter1MakingaTrialOrder 71
SpecimenLetter2EnclosinganOrderForm 73
SpecimenLetter3PlaceanOrder 76
SpecimenLetter4DeclineanOrder 77
SpecimenLetter5ConfirmanOrder 79
SpecimenLetter6ConfirmaRepeatOrder 81
SpecimenLetter7RecommendationofaSubstitute 83
UsefulSentences 85
Letter-writingGuide 85
Exercises 88
Unit6SalesPromotion 90
Lead-in 90
SpecimenLetter1IntroducingCommodities 91
SpecimenLetter2OfferingaDiscount 92
SpecimenLetter3SalesPromotionCorrespondence 94
SpecimenLetter4ComparisonofGoods 97
SpecimenLetter5RecommendationofaSubstitute 98
SpecimenLetter6PromotiontoaFormerClient 101
