ISBN：10位［781078949X］13位［9787810789493］
出版社：對外經濟貿易大學
出版日期：2007-9-1
定價：￥18.00元
內容提要
本書為商務英語閱讀下冊，共16個單元，內容主要涉及國際貿易、金融、行銷、物流、人力資源管理、跨文化交際、智慧財產權等。每個單元包括主課文和兩篇快速閱讀：主課文內容翔實，讓讀者對本單元話題作整體了解，掌握本領域的專業辭彙；快速閱讀在訓練讀者閱讀能力的同時讓讀者了解此領域的發展新動態。本書適用於高職高專商務英語專業學生，也可作為國際貿易、工商管理等其他專業的學生和從事國際商務的人士及英語愛好者的英語自學用書。
編輯推薦
根據國家教育指導思想，目前我國高職高專教育的培養目標是能力培養和技術套用為本位，其基礎理論教學以套用為目的、夠用為尺度、就業為指導；教材強調套用性和適用性，符合高職高專教育的特點，技能滿足學科教育又能滿足職業資格教育的“雙證書”(畢業證和技術等證明)教學的需要。本套教材編寫之中貫穿與商務英語教學的基本思路：將英語聽說讀寫譯技能與商務知識有機融合，使學生在提高英語語言技能的同時了解有關商務知識，造就學生“兩條腿走路”的本領，培養以商務知識為底蘊、語言技能為依託的新時代複合型人、實用性熱人才。
目錄
Unit1TeamSpirit:CultivatetheCulture
FastReadingⅠDoesTeamSpiritMakeEconomicSense?
FastReadingⅡ TeamBuilding:FosteringtheTeamSpirit
Unit2PerformanceEvaluation
FastReadingⅠAliveHospiceUsesPerformanceEvaluationinEmployeeSurvey
andSeesBenefits
FastReadingⅡ Microsofi'sPerformanceEvaluationSystemRoilsCoders
Unit3UncoveringaCompany'sCorporateCulture--aCriticalTaskforJob-seekers
FastReadingⅠFosteringNewIdeologyandCreatingYuedaBrand
FastReadingⅡ WhatDoesanOrganization'sCultureReveal?
Unit4WhyShouldWeGoforSixSigma?
FastReadingⅠ SixSigma--theSoulofEffectiveness
FastReadingⅡ SixSigmaImplementationatSiemens
Unit5GeneralIntroductiontoLogistics
FastReadingⅠ LoweringLogistics'Costs
FastReadingⅡ InternationalTrade,Transport&Logistics
Unit6ChallengesFacingChineseLogisticsIndustry
FastReadingⅠ LogisticsFirmsFaceChallenge
FastReadingⅡ China'sThird-PartyLogisticsMarketReport2006
Unit7Just-in-time
FastReadingⅠFocusonPublicTransportation
FastReadingⅡ LinyiFocusesonTradeandLogistics
Unit8UniversalParcelService
FastReadingⅠ ForeignExpressGiantInvestsinChina
FastReadingⅡ CorporateCultureofUPS
Unit9GeneralIntroductiontoInsurance
FastReadingⅠ Executive:AnbangPlanstoMoveintoLifeInsuranceSector
FastReadingⅡ ABCPutsEmotionallyInvolvedReporteronHurricaneInsuranceStory
Unit10IPRandEconomicGrowth
FastReadingⅠ JordanBenefitsfromIntellectualPropertyReforms
FastReadingⅡ StrategicMoves
Unit11HumanRelationshipinthe21stCentury
FastReadingⅠ HowtoDealWithMisunderstanding
FastReadingⅡ TheMostBeautifulHeart
Unit12Cross-culturalCommunication
FastReadingⅠ BreakingtheBarriersofInterculturalCommunication
FastReadingⅡ ChristmasCelebrationsAroundtheWorld
Unit13BusinessEtiquette
FastReadingⅠ BusinessCultureinChina
FastReadingⅡ HelpfulNegotiationTips
Unit14InterviewSkills
FastReadingⅠ On-campusInterviewing
FastReadingⅡ WorstInterviewExperiences
Unit15TheFutureofWorldEconomy
FastReadingⅠ DevelopingCountriesShapingtheFutureofWorldAgricultureTrade
FastReadingⅡ IMFPredictsEnergeticWorldEconomyfor2007-2008
Unit16SustainableDevelopment
FastReadingⅠ AttractingTalents
FastReadingⅡ EndingPoverty
KeytoExercises
Reference
