圖書信息
| 【書名】:商務英語聽說（含光碟） |
| 【作者】:童成壽 主編 |
| 【叢書名】:全國高等院校基於工作過程的校企合作系列教材 |
| 【版次/印次】:1/1 |
| 【出版日期】:2014.9 |
| 【ISBN】:9787566310354 |
| 【字數/頁數】:363千字/ |
| 【開本/紙張】:185mm×260mm / |
| 【適用層次】:本科 |
| 【定價】:35.00 |
內容簡介
《商務英語聽說》打破了傳統的教材編寫理念，以培養職業能力為核心，以工作實踐為主線，以工作過程(項目)為導向，重新序化課程內容，同時採用案例、項目、任務驅動等模式進行編寫，突出和最佳化了實訓課程結構和內容的實用性和實踐性，接近真實崗位和工作需要，實現理論與實踐一體化，從而縮短了學校模擬實訓與外貿實際工作過程之間的距離。
目錄
Flow Chart of Export1
Brief Introduction to Characters and Companies2
Module 1 Commercial Reception3
Project 1Meeting Foreign Guests at the Airport5
Task Getting the information about flight and reception6
Project 2 Accommodation Arrangement13
Task How to arrange hotel accommodation14
Project 3 Agenda21
Task 1 Making and changing conference agendas22
Task 2 Making and changing travel itineraries26
Module 2 Products Promotion33
Project 4 Visiting a Company35
Task 1 Introducing a company36
Task 2 Visiting the plant43
Project 5 Products Presentation51
Task 1 Getting the information about products52
Task 2 Making a short products presentation58
Module 3 Business Negotiation65
Project 6 Inquiry and Offer67
Task 1 Getting the correct expressions in inquiry68
Task 2 Getting the correct expressions of offer73
Project 7 Price Negotiation81
Task Getting the correct expressions and processing the information in
negotiating the price82
Project 8 International Settlement89
Task 1 Inquiring, getting and dealing with the information in negotiating the
terms of payment91
Task 2Getting and dealing with the information about currency and exchange rate99
Project 9Packing, Shipment and Insurance107
Task 1Deciding the packing forms109
Task 2Deciding the shipping terms116
Task 3Deciding the insurance terms124
Project 10Signing a Contract131
Task 1Discussing the details of the contract132
Task 2Learning how to negotiate changes before signing137
Module 4 Contract Execution and Dispute Settlement147
Project 11Letter of Credit149
Task 1Getting and dealing with the information in opening an L/C150
Task 2Amending the L/C156
Project 12Complaints, Claims and Settlement165
Task Getting and dealing with the correct information about complaints,
claims, and the settlement of claims166
Appendix Tape Scripts and Key for Reference175
References238
