內容提要
本書作者長期從事MBA教學，並在政府和媒體機構擁有多年豐富經驗，針對跨文化背景和中國特殊的商務環境，對在求職溝通、客戶溝通、同事溝通、上下級溝通、危機溝通、媒體溝通等情形下如何進行有效商務溝通作了詳細的剖析。提出商務溝通的基本原則、技巧和建議。穿插的大量案例和練習以及附錄中對文化差異的闡釋．有助於讀者快速掌握實務環境中的行動要領，提升處理溝通問題的能力。
本書以淺顯易懂的英語為主要講述語言，重在對內容和技巧的實際運用能力，適用於本科、MBA的教學，也可供在職人員進修和培訓使用。
作者簡介
艾菲德·羅伯茨(EIfed Roberts)，香港大學經濟及工商管理學院榮譽副教授，長期從事MBA教學，主講課程有“商務溝通”和“商業道德”。現同時為復旦大學—香港大學IMBA及多倫多大學EMBA學生上課。擁有30餘年在多國的授課經驗，對各國文化差異以及由文化差異造成的不同商務環境有著獨特的見解。
目錄
Introduction 導言
Chapter One How to Apply for the Ideal Job
如何申請理想的工作
Chapter Two The Resume and the Interview
簡歷與面試
Chapter Three Spoken Business Communication
口頭商務溝通
Chapter Four Communicating with Colleagues and Customers
同事溝通及客戶溝通
Chapter Five Written Communications
書面溝通
Chapter Six Business Meetings
商務會議
Chapter Seven Cross-cultural Business Communications
跨文化商務溝通
Chapter Eight Crisis Communications
危機溝通
Chapter Nine Media Communications
媒體溝通
Chapter Ten Business Communications Every Day
商務溝通日日練
Appendices 附錄
Appendix One Cocktail Party （雞尾酒會）
Appendix Two The Card Game （名片遊戲）
Appendix Three Mr， Mrs， Ms， Dr or John （稱謂問題）
Appendix Four Getting to Know You （第一次會面）
Appendix Five Dealing with Dinner （宴會禮儀）
Appendix Six Sneaky Phrases （常見隱語）
Appendix Seven Karaoke （卡拉OK現象）
Appendix Eight It s All a Matter of Face （面子問題）
Appendix Nine Be a Chinese Culture Vulture （汲取中國文化）
Exercise 1 Pharox
Exercise 2 Lawson Hotel
Exercise 3 Modern Industrial
Exercise 4 Industrial Lubricants
Exercise 5 The Right Answers
Exercise 6 Talking about Yourself
Exercise 7 Interview Techniques
Exercise 8 Difficult Issues
Exercise 9 Three More Analysts
Exercise 10 Your Future
Exercise 11 Challenges
Exercise 12 Foreign Visitors
Exercise 13 Directors Questions
Exercise 14 Sales Managers
Exercise 15 German Analysts
Exercise 16 Positive Points
Exercise 17 Telephone Complaint
Exercise 18 Kitchen Flag
Exercise 19 Ginger Jewellery
Exercise 20 Diamond Office Equipment
Exercise 21 Mountainside Plastics
Exercise 22 Dragons Basketball
Exercise 23 Ransing Corporation
Exercise 24 Harland Hotel Meeting
Exercise 25 Charles Computing
Exercise 26 Programme Problems
Exercise 27 Conversation Topics
Exercise 28 Action Points
Exercise 29 Staff Matters
Exercise 30 Communicating Internationally
Exercise 31 Banking on Success
Exercise 32 A Touch of Class
Exercise 33 Questions， Questions， Questions
Exercise 34 Making Looking Bad Look Good
Exercise 35 Winged Services
Exercise 36 Harmony and Peace
Exercise 37 Good Fortune Airways
Exercise 38 Nan Hai Cars
Exercise 39 Lunar New Year Parks
Exercise 40 The Royal Treatment
Exercise 41 Job Opportunity
Exercise 42 Getting the Picture
Exercise 43 Read the Newspaper
Exercise 44 Agenda Items
