圖書信息
出版社: 高等教育出版社; 第1版 (2007年8月1日)
外文書名: English for International Business Negotiation&Communication
平裝: 265頁
正文語種: 簡體中文, 英語
開本: 16
ISBN: 9787040222043
條形碼: 9787040222043
尺寸: 25 x 19.2 x 1.4 cm
重量: 481 g
內容簡介
《國際商務英語談判與溝通》是一門主要研究國際商務談判具體過程及實務的課程，它是國際商務學科體系中的一門基礎課程。該課程針對國際商務談判的特點和要求，從實踐的角度，分析研究了民國際商務談判相關的國際慣例和國際商品交換過程的各種實際運作，以從事國際商務談判的主要業務環節為主線，系統介紹了各環節的操作規程和國際慣例。全書共十四章，其內容涵蓋商品銷售、商品契約、項目投資以及技術轉讓等有關的談判與溝通的內容與過程，主要包括：商務英語談判與溝通的基本理論、商務談判與溝通的形式與過程、商務談判與溝通的策略與技巧、商務談判中的書面溝通等。
目錄
Part 1 ABC to Business Negotiation & Communication
Chapter 1 Fundamental Theories of Business Negotiation & Communication
Section Ⅰ Introduction to Business Communication
1. Business Communication & Its Nature
2. The Role of Business Communication
3. Components of Communication
Section Ⅱ Basic Concepts of Business Negotiation
1. Motivations of Business Negotiation
2. Implications of Business Negotiation
3. Elements of Business Negotiation
4. Characteristics of Business Negotiation
5. Types of Business Negotiation
Section Ⅲ Practical Activities
1. Case Study
2. Role Play
3. Mini Negotiation
Negotiation Tips
Extended Activities
Chapter 2 Principles of Business Negotiation & Communication
Section Ⅰ Principles of Business Communication
1. Clarity
2. Correctness
3. Conciseness
4. Completeness
5. courtesy
6. Consideration
Section Ⅱ Principles of Business Negotiation
1. Principle of Collaborative Negotiation
2. Principle of Interest Distribution
3. Principle of Trust in Negotiation
4. Principle of distributive & Complex Negotiation
5. Win-win Principle
Section Ⅲ Practical Activities
1. Case Study
2. Role Play
3. Mini Negotiation
Negotiation Tips
Extended Activities
Chapter 3 Process of Business Negotiation & Communication
Section Ⅰ Forms&Approaches of Business Communication
1. Forms of Business Communication
2. The Five Planning Steps of Business Communication
Section Ⅱ Procedure of the Negotiation
1. Pre-negotiation Stage
2. Integrative Bargaining Stage
3. Decision-making & Action Stage
Section Ⅲ Practical Activities
1. Case Study
2. Role Play
3. Mini Negotiation
Negotiation Tips
Extended Activities
Chapter 4 Strategies & Background of Business Negotiation & Communication
Section Ⅰ Background of Business Communication
1. Economic Systems
2. Political Systems
3. Legal Systems
4. Linguistic Systems
5. Social Customs Systems
Section Ⅱ Strategies and Tactics of Negotiations
1. Choosing Suitable Style and Modes
2. Strategies of Pre-Strategies of Presentation
3. Strategies of Responsiveness
4. Offensive and Defensive Strategies
5. Strategies of Making Concessions
6. Towards Settlement
Section Ⅲ Practical Activities
……
Part 2 Practical Business Communication
Chapter 5 Oral Communication in Business
Chapter 6 Written Communication in Business(1)
Chapter 7 Written Communication in Business(2)
Chapter 8 Electronic Communication
Part 3 Practical Business Negotiation
Chapter 9 Sales Negotiation
Chapter 10 Investment Negotiation
Chapter 11 Technology Trade Negotiation
Chapter 12 International Business Contract Negotiation
Part 4 Intercultural Business Negotiation & Communication
Chapter 13 Intercultural Awareness in Business Activities
Chapter 14 Different Culture and Business Negotiation
Key to the Exercises
