圖書信息
出版社: 高等教育出版社; 第1版 (2003年6月1日)
平裝: 148頁
正文語種: 英語, 簡體中文
開本: 16
ISBN: 7040118297
條形碼: 9787040118292
尺寸: 25.6 x 17.8 x 0.2 cm
重量: 299 g
內容簡介
《電子商務專業英語(電子商務專業)》是為滿足中等職業學校電子商務專業教學需要而編寫的教材。《電子商務專業英語(電子商務專業)》涉及電子商務基礎、遠程醫學、網上廣告、網路行銷、物流與配送供應鏈、數字錢包、電子資金轉賬、網際網路接入方法、瀏覽器、防火牆、虛擬企業、客戶關係管理、財務分析、處理器、WindowsXP、中國加入WTO議定書、電子商務示範法等多方面內容。課文實用、新穎，配有多幅英漢對照圖片，練習題有多種類型並附參考答案。
《電子商務專業英語(電子商務專業)》適用於中等職業學校電子商務專業，也可供大專院校和電子商務套用人員參考。
目錄
Lesson 1 What Is Electronic
Commerce？
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Classification of E-commerce
Lesson 2 Web Used in Business
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Mail Safe
Lesson 3 Telemedicine
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：How Can I See a Doctor on the Internet？
Lesson 4 Online Advertising
New Words & Phrases
Notes
Exercises
Reading Material：Advantages of Online Advertising
Lesson 5 Online Selling
New Words & Phrases
Specialized Terms
Notes
ExerciSes
Reading Material：The Effectiveness of Your Marketing Campaigns
Lesson 6 Electronic Marketing Strategy
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Point-of-Sale Software
Lesson 7 FedEX
New Words 8L Phrases
Specialized Terms
Notes
Exercises
Reading Material：Timely Del ivery
Lesson 8 Supply Chain Solutions of UPS
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Keeping Customers
Lesson 9 Digital Wallets
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Electronic purse，ElectroniC Wallet
Lesson 10 Data Message and EDI
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Electronic Funds Transfer（EFT）
Lesson 11 Internet Access Methods ISP、ANALOG Modems、ISDN、Cable modems and DSL
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Cable Modems
Lesson 12 Myths About the Internet
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Infrared Port
Lesson 13 Internet Explorer 6
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Microsoft Windows Media Player
Lesson 14 Firewall
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Could Firewall Protect against Viruses？
Lesson 15 Virtual Enterprise
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Virtual Host Computer
Lesson 16 Customer Relationship Management
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：American Online（AOL）
Lesson 17 Financial Analysis
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Mater ial：Current Ratio，Quick Ratio
Lesson 18 Digital Camera
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Digital Cameras and Video Device
Lesson 19 Windows XP
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Fast User Switching
Lesson 20 Pentium 4
New Words & Phrases
Specialized Terms
Exercises
Reading Material：What’s New about
the Intel Pentium III Processor？
Lesson 21 Administration of the Trade Regime（1）
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：Preamble
Lesson 22 Administration of the Trade Regime（2）
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：General
Lesson 23 Introduction to the Model Law on Electronic Commerce
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material：4A-1 04 Funds Transfer-Definitions
Appendix A Vocabulary
Appendix B Reference Translations
Appendix C Keys to Exercises
