圖書信息
出版社: 化學工業出版社; 第1版 (2008年7月1日)
平裝: 155頁
正文語種: 簡體中文, 英語
開本: 16
ISBN: 9787122034342
條形碼: 9787122034342
尺寸: 23.6 x 16.4 x 0.8 cm
重量: 222 g
內容簡介
《上海市會展策劃與設計本科教育高地會展經濟與管理系列教材?會展禮儀與文化》為期出版的《會展英語》、《會展實務英語》的配套教材，專門針對英語文化和禮儀編寫而成。《上海市會展策劃與設計本科教育高地會展經濟與管理系列教材?會展禮儀與文化》由8個單元構成，採用案例導入法編寫，既闡述了全展來的禮儀概念和文化理論，也注重了中西方禮儀文化的介紹與對比，同進結合會展案例，系統地介紹了會展禮儀相磁規範和具體技巧。
目錄
Unit 1 General Introduction
Part A What is Etiquette and Protocol？
Part B Etiquette and Protocol in Events and Exhibitions
Part C Think Rightly：Ethics and Etiquette
Target Practice
Unit 2 Professional Image for Event Staff
Part A The Basics of Professional Images
Part B The Images in Business
Part C Body Language
Part D Top Ten Body Language Tips
Target Practice
Unit 3 Daily Etiquette for Event Staff
Part A How to Introduce and Be Introduced
Part B Handshakes
Part C Business Cards
Part D Telephone Courtesy
Part E appointment and Visiting
Target Practice
Unit 4 Pre-con Meeting Etiquette
Part A Invitation Etiquette
Part B Conference Room Layout and seating Arrangement
Part C Formal Event Etiquette——Arrival and Seating
Target Practice
Unit 5 On-Site Etiquette
Part A Greeting Etiquette
Part B Trade Show Booth Etiquette Can Attract Attendees
Part C Speech Etiquette
Part D Etiquette of Audience and Listeners
Part E Negotiation Etiquette
Part F On-Site Event Orchestration
Target Practice
Unit 6 Post-Event Etiquette
Part A Gift-Giving Etiquette
Part B Business Entertainment
Part C Table Manners
Part D Tips for Gift-Giving
Target Practice
Unit 7 Etiquette in Event Countries
Part A Europe
Part B Africa
Part C The Middle East
Part D Asia and the Pacific
Part E America
Target Practice
Unit 8 Event Ethics， Etiquette and Essentials A～Z
Target Practice
References
