圖書信息
出版社: 科學出版社; 第1版 (2011年6月1日)
叢書名: 高職高專國際貿易類教材系列
平裝: 169頁
開本: 16
ISBN: 9787030312839, 703031283X
條形碼: 9787030312839
尺寸: 25.6 x 18 x 0.6 cm
重量: 322 g
內容簡介
由劉艷主編的《國際商務英語》共分12個單元，主要內容涉及外貿業務
的各個環節，如出口磋商、貨款支付、商品包裝和檢驗、國際貨物運輸、保
險、銷售技巧等。本書各單元均設定了單元概要、單元目標、正文、語言點
聚焦、練習題等欄目，旨在全面培養學生的商務英語水平、語言知識和業務
能力。
《國際商務英語》適合高職及套用型本科院校國際商務、大學英語、商
務英語、報關與貨運代理等相關專業使用。也可供企業開展專業英語知識培
訓時參考。
目錄
Unit One The Circumstances of International Market
Part Ⅰ Text: The Globalization of Markets
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Two Business Management
Part Ⅰ Text: Business Management in a Global Environment
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Three Exporting Goods
Part Ⅰ Text: Benefits from Exports
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Four A Business Negotiation
Part Ⅰ Text: Business Negotiation in International Trade
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Five commodity Packaging
Part Ⅰ Text: Packing and Marking of Goods
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Six Terms of Payment
Part Ⅰ Text: Modes of International Payment
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Seven Shipping Documents
Part Ⅰ Text: Shipping Documents
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Eight Insurance Documents
Part Ⅰ Text: General View of Insurance
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Nine Commodity Inspection
Part Ⅰ Text: Export and Import Commodity Inspection
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Ten selling Techniques
Part Ⅰ Text: Selling Techniques
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Eleven Dealing with Disputing
Part Ⅰ Text: Business Disputes
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Twelve E-commerce
Part Ⅰ Text: The Magic of E-commerce
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Keys to The Units
References
