圖書信息
出版社: 外文出版社; 第1版 (2010年2月1日)
平裝: 283頁
正文語種: 簡體中文
開本: 16
ISBN: 9787119061764
條形碼: 9787119061764
尺寸: 24.6 x 16.8 x 2 cm
重量: 458 g
作者簡介
作者：John Van Rys Verne Meyer Pat Sebranek
內容簡介
《商務英語寫作經典模板100篇》：簡明、實用、快速的參考模板：每個主題都配有簡明扼要的寫作指南、修辭分析和頁邊注釋，幫助你在最短的時間內寫出上乘的商務文章。方便讀者的頁面設計：簡明的頁面設計容納了豐富的內容——取自真實工作情境的範文、準確到位的譯文、實用高效的寫作指導。點撥技巧的黃金三段式：本書範文奉行黃金三段式寫作結構，並用頁邊注釋的方式直觀地體現出來，簡潔明了，易於掌握。
高效寫作七原則：本書所有範文都遵循高效寫作七原則——主題鮮明、邏輯嚴密、交談式語言、用詞準確、語句流暢、書寫正確，設計上便於讀者閱讀。
目錄
第一部分 商務寫作概論
1．黃金三段式Three-Part Structure/1
2．選擇適當的表格和圖例Choosing the Right Graphics/2
3．表格Tables/3
4．圖例Figures/4
第二部分 商務信函
一般書信
5．書信的三種類型Three Types of Messages/13
6．通用信的寫法Guidelines for Form Messages/19
7．標準通用信Standard Form Message/20
8．選單式通用信Menu Form Message/21
9．指南式通用信Guide Form Message/23
求職招聘
10．求職信Application Letter/25
11．申請信Application Essay/27
12．請求寫推薦信Recommendation．Request Letter/29
13．面試後的跟進信Interview Follow-up Letter/3l
14．給應聘者的回覆的寫法Guidelines for Employer’S Follow-up Letters/33
15．給應聘者的回覆(想錄用)Employer’S Follow-up Letter(Strong Candidate)/34
16．給應聘者的回覆(不想錄用)Employer’S Follow-up Letter(unqualified Candidate)/35
17．錄用通知Job-OfferLetter/36
18．工作接受信Job·Acceptance Letter/38
19．工作拒絕信Job-rejection Letter/40
20．感謝信Thank You and Update tO Reference/42
21．推薦信的寫法Guidelines for Employee Recommendations/44
22．推薦信(升職推薦)Recommendation(Promotion)/45
23．推薦信(強力推薦)Recommendation(Strong Candidate)/47
24．推薦信(有保留的推薦)Recommendation(with Reservations)/49
個人事務
25．要求漲工資或晉升的信件的寫法Guidelines for Requesting Raises or Promotions/51
26．辭職信的寫法Guidelines for Resigning/53
27．辭職信Resignation Memo/54
告知信息
28．告知信息信的寫法Guidelines for informative Messages/55
29．建議信Advice‘Message/56
30．通知Announcement or Notice/58
31．確認信Confirmation Message/60
32．概述檔案Cover Message/62
33．告知進度Update/64
表達善意
34．表達善意的信件的寫法Guidelines for goodwill Messages/66
35．祝賀信Congratulations Message/67
36．道歉信Apology/68
37．感謝信Thank-You Message/70
38．歡迎信Welcome Message/72
39．同情信Sympathy Message/74
要求信
40．詢問和要求信的寫法Guidelines for Routine Inquiries and Requests/75
41．要求信息Information Request/76
42．要求合作Routine Request for Cooperation/78
43．常規邀請Routine Invitation/80
44．勸說接受特殊要求的信件的寫法Guidelines for Special RequesB and Promotional Messages/82
45．勸說合作persuasive Request for Cooperation/83
46．請求幫助Persuasive Request for Assistance/85
47．請求參與Request for Participation/87
48．集資Fund-Raising Message/89
49．信用申請Credit Application/91
回應信
50．積極回應信的寫法Guidelines for Positive Responses/93
51．積極回應詢問Positive Reply to an Inquiry/94
52．積極回應要求或建議Request or Proposal Acceptance/96
53．積極回應建信用要求Credit Approval/98
54．積極回應投訴Accepting Claims/100
55．回絕信的寫法Guidelines for Denying Requests/102
56．回絕資金要求Funding-Reque~Denial/103
57．消極回復詢問(私人信件)Negative Response to an Inquiry(Personal Letter)/105
58．消極回復詢問(正式信函)Negative Response tO an Inquiry(Form Letter)/107
59．消極回復捐款要求Negative Response tO a donation Request/109
60．消極回復投訴Negative Response to a Claim or Complaint/111
61．消極回復建信用要求(企對企)Negative Response to a Credit Application(Business to Business)/113
62．消極回復建信用要求(企對客)Negative Response to a Credit or Loan Application(Business to Consumer)/114
63．拒絕建議、‘計戈0或投標的信件的寫法Guidelines for Rejecting Suggestions，Proposals，Or Bids/115
64．拒絕建議Suggestion Rejection/116
65．拒絕計畫Proposal Rejection/118
66．拒絕投標Bid Rejection/120
公共關係
67．解釋問題的信件的寫法Guidelines for Explaining Problems/122
68．解釋變故Negative Change Announcement/123
69．解釋不好的結果Poor Results Explanation/125
70．危機處理Crisis Management/127
71．抱怨信的寫法Guidelines for Making Claims or Complaints/129
72．一般的抱怨Complaint(Basic)/130
73．嚴重的不滿Complaint(Serious)/132
74．說明立場的信件的寫法Guidelines for Position Statements/135
75．立場描述Position Statement/136
行銷和售後
76．銷售信的寫法Guidelines for Sales Messages/138
77．推銷信(首次聯繫)Sales Letter(First Contact)/139
78．推銷信(通用格式)Form Sales Letter/141
79．推銷信(第二次聯繫)Sales Letter(Following a Contact)/143
80．售後聯繫Sales Letter(Following a Sale)/145
81．推銷信(給不積極的消費者)Sales Letter(Inactive Customer)/147
82．催款信的寫法Guidelines for Collection Letter/149
83．催款信(第一次通知)Collection Letter(First Notice)/150
84．催款信(第二次聯繫)Collection Letter(Second Notice)/152
85．催款信(最後通牒)Collection Letter(Final Notice)/154
第三部分 商務文檔
報告和計畫書
86．報告和計畫書的寫作要點Writing Successful Reports and Proposals/155
87．報告和計畫書的類型Types of Reports and Proposals/156
88．事故報告Incident Report/157
89．調查報告Investigative Report/161
90．階段報告Periodic Report/167
91．項目進度報告Progress Report/171
92．差旅報告Trip Report/175
93．正式報告MajorReport/179
94．陳述稿PresentationinManuscriptForm/180
95．計畫書的寫法Guidelines for Proposals/185
96．提高說明JustificationProposal/187
97．概念性計畫書Concept Proposals or Suggestions/190
98．解決麻煩建議書Troubleshooting Proposal/192
99．申請計畫書GrantProposal/196
100．研究計畫Research Proposal/201
101．銷售計畫書或標書的寫法Guidelines for Major Sales Proposal or Bid/204
102．投標Bid Form/205
103．行銷計畫Sales Proposal/207
公關文檔
104．新聞通稿的寫法Guidelines for News Releases/209
105．新聞通稿的主題Topics for News Releases/210
106．新聞通稿(好訊息)Release(Good-News)/211
107．新聞通稿(壞訊息)Release(Bad-News)/213
108．傳單和小冊子的寫法Guidelines for Flyers and Brochures/215
109．傳單Flyer/216
110．通訊的寫法Guidelines for Newsletters/217
111．內部通訊Newsletter(In-House)/218
112．對外通訊Newsletter(Public)/220
說明書
113．說明書的寫法Guidelines for Instructions/222
114．列舉系列用品的說明書Instructions with a List of Materials/224
115．程式說明書Instructions for a Procedure/226
1 16．帶照片的說明書Instructions Containing Photographs/228
117．帶圖片的說明書Instructions with Drawings/230
公司管理
118．公司概況的寫法Guidelines for a Company Profile(or Fact Sheet)/232
119．公司概況(簡要)Company Profile(Brief)/233
120．公司概況(詳盡)Company Profile(Fact Sheet)/235
121．企業宗旨的寫法Guidelines for Mission Statements/238
122．政策說明的寫法Guidelines for Policy Statements/240
123．關於質量控制的政策說明Policy Statement on Quality Control/241
124．關於補償金的說明Policy Statement on Reimbursing Expenses/242
125．關於保密政策的聲明Policy Statement on Confidentiality/244
126．流程的寫法Guidelines for Procedures/246
127．政策執行程式Instructions for a Policy Procedure/247
人力資源
128．職位描述的寫法Guidelines for Job Descriptions/249
129．職位描述(簡要)Job Descriptions(Brief)/250
130．職位描述(詳細)Job Descriptions(Extended)/252
131．招聘廣告的寫法Guidelines for Job Advertisements/255
132．招聘廣告Job Advertisements/256
133．員工評估的寫法Guidelines for Employee Evaluations/258
134．員工評估(簡要)Employee Evaluation(Short Form)/259
135．員工評估(詳細)Employee Evaluation(Long Form)/261
附錄
1．常用標點符號Using Punctuation/264
2．常用情態動詞Common Modal Auxiliary Verbs/278
3．常用動詞短語Common Two-Word Verbs/279
4．常用習語Idioms/280
