內容簡介
本書是專為高職高專英語教學所編寫的一本綜合性教材，根據高職教育培養“高素質技能型專門人才”的目標，本著高職教育“實用為主、夠用為度”的指導思想，針對高職高專學生的特點，以經貿工作的實際需求為出發點，集閱讀、寫作和翻譯為一體，著重培養學生的實際語言套用能力，全方位地訓練學生經貿英語的閱讀能力和書面表達能力。本書編排靈活，實用性強。本書適用於高職高專院校商務英語、國際貿易、國際商務等相關專業的學生，也可供從事翻譯、外事、外經貿、旅遊等涉外人員及有較好基礎的英語自學者使用。
圖書目錄
Unit1China’sEconomy 1
Warm-up:BilingualReading 1
TextA:China’sDevelopmentRoadmap 3
TextB:BeefingUpBPO 9
BusinessEnglishTranslation 10
ExtendedKnowledge:BusinessEnglish
Writing 14
Unit2Investmentand
TechnologyTransfer 17
Warm-up:BilingualReading 17
TextA:TransferofTechnologyto
DevelopingCountries 18
TextB:ForeignInvestmentHits$2.11
Trillionin30Years 23
BusinessEnglishTranslation 25
ExtendedKnowledge:BusinessEnglish
Writing 28
Unit3BankingSystem 31
Warm-up:BilingualReading 31
TextA:KnowledgeofBankDeposit 33
TextB:ChinatoSpend78%Moreon
EmissionReduction 40
BusinessEnglishTranslation 41
ExtendedKnowledge:BusinessEnglish
Writing 44
Unit4FinancialCrisis 49
Warm-up:BilingualReading 49
TextA:ForeignPurchasesofU.S.DebtRise 51
TextB:ECB,BankofEnglandCut
RatestoRecordLows 56
BusinessEnglishTranslation 57
ExtendedKnowledge:BusinessEnglish
Writing 60
Unit5StimulustoEconomy 65
Warm-up:BilingualReading 65
TextA:WhatShouldWashingtonDo? 66
TextB:EuropeanLeadersAgreetoExtra
StimulusMoney 72
BusinessEnglishTranslation 74
ExtendedKnowledge:BusinessEnglish
Writing 78
Unit6GlobalEffortsNeeded 83
Warm-up:BilingualReading 83
TextA:CrisisRevealsGrowingFinance
GapsforDevelopingCountries 85
TextB:G-20LeadersLayoutPlanto
RestoreGrowth 90
BusinessEnglishTranslation 92
ExtendedKnowledge:BusinessEnglish
Writing 95
Unit7Entrepreneurshipand
Employment 99
Warm-up:BilingualReading 99
TextA：Entrepreneurship 101
TextB:UnemploymentIsAmericans’Top
EconomicConcern 107
BusinessEnglishTranslation 109
ExtendedKnowledge:Business
EnglishWriting 112
Unit8AGlanceatAmerica’sEconomic
Situation 117
Warm-up:BilingualReading 117
TextA:TheWallStreetBonusinRetreat 119
TextB:RisingRatestoWorsenSubprime
Mess 125
BusinessEnglishTranslation 127
ExtendedKnowledge:BusinessEnglish
Writing 129
Unit9CombatingCrisis 133
Warm-up:BilingualReading 133
TextA:WilltheFedGoLong? 135
TextB:NationFacesIncreasingInflation
Risk 139
BusinessEnglishTranslation 141
ExtendedKnowledge:BusinessEnglish
Writing 144
Unit10Marketing 149
Warm-up:BilingualReading 149
TextA:HowDoesConsumerPsychology
WorkinMarketing? 150
TextB:OilPricesRiseonStocks,Dollar 157
BusinessEnglishTranslation 159
ExtendedKnowledge:BusinessEnglish
Writing 162
Unit11Advertising 167
Warm-up:BilingualReading 167
TextA:Advertising 169
TextB:GlobalTradeWillShrinkby9% 176
BusinessEnglishTranslation 177
ExtendedKnowledge:Business
English?Writing 181
Unit12HumanResources 187
Warm-up:BilingualReading 187
TextA:HumanResourcesManagement 188
TextB:WhatisHumanResources
Management? 196
BusinessEnglishTranslation 199
ExtendedKnowledge:BusinessEnglish
Writing 203
Unit13E-Commerce 207
Warm-up:BilingualReading 207
TextA:E-commerceandE-wallet 209
TextB:Bernanke:Recoveryto
BeginNextYear 216
BusinessEnglishTranslation 218
ExtendedKnowledgeBusinessEnglish
Writing 222
Unit14CustomsDeclaration 225
Warm-up:BilingualReading 225
TextA:CustomsDeclarationProcedures
oftheImportingMaterialsin
ProcessingTrade 226
TextB:UnjustTradeMustBeCountered 232
BusinessEnglishTranslation 233
ExtendedKnowledge:BusinessEnglish
Writing 237
Unit15Contracts 241
Warm-up:BilingualReading 241
TextA:Contracts 242
TextB:EconomistPredictsGDPGrowth
of10% 248
BusinessEnglishTranslation 249
ExtendedKnowledge:BusinessEnglish
Writing 253
Unit16Logistics 257
Warm-up:BilingualReading 257
TextA:PhysicalDistribution 258
TextB:PerCapitaGDPPredictedtoSoar
by2030 264
BusinessEnglishTranslation 265
ExtendedKnowledge:BusinessEnglish
Writing 270
AppendixIReference&Key 273
AppendixIICommonly-Used
BusinessTerms 309
Bibliography參考文獻 321
