圖書簡介
“新商務英語教程”系列教材採用話題、語言技能和任務緊密結合的編寫原則，以話題為核心，語言技
能為主線，精心設計的任務型活動貫穿每個教學單元。本書為《新商務英語綜合教程3》，共8個單元，每單
元由LearningObjectives，Lead-in，Readings，LanguageSkillsinFocus和CulturalTips5個模組構成，以多種形
式對英語閱讀、翻譯、寫作和口語等基本技能進行綜合性訓練。
本教材可供高職高專院校商務英語專業和套用英語專業外貿和涉外文秘方向的學生在二年級上學期使用。
圖書目錄
CONTENTS
Unit 1 Management… ……………………………………………………………………… 1
Learning Objectives………………………………………………………………………… 1
Section A Lead-in……………………………………………………………………… 2
Section B Readings…………………………………………………………………… 2
Text A Managing Fast Growth in Small Businesses… ……………………………… 3
Text B Management Strategies from A Top CEO …………………………………… 8
Section C Language Skills in Focus… ……………………………………………14
I. Translation Skills… …………………………………………………………………14
II. Writing Guidance……………………………………………………………………15
Section D Cultural Tips: Etiquette Tips for Business Invitations… ………………16
Unit 2 Budgeting… ……………………………………………………………………………17
Learning Objectives…………………………………………………………………………17
Section A Lead-in………………………………………………………………………18
Section B Readings……………………………………………………………………18
Text A How to Start a Business Budget………………………………………………19
Text B How Budgeting Works for Companies… ……………………………………25
Section C Language Skills in Focus… ……………………………………………30
I. Translation Skills… …………………………………………………………………30
II. Writing Guidance……………………………………………………………………31
Section D Cultural Tips: Know how to greet people… ……………………………32
Unit 3 Employee Benefits……………………………………………………………………33
Learning Objectives…………………………………………………………………………33
Section A Lead-in………………………………………………………………………34
Section B Readings……………………………………………………………………34
Text A How Fringe Benefits Work… …………………………………………………35
Text B What Perks and Benefits Can You Get from Different Jobs?…………………42
Section C Language Skills in Focus… ……………………………………………47
I. Translation Skills… …………………………………………………………………47
II. Writing Guidance……………………………………………………………………48
Section D Cultural Tips: International Communication Styles……………………49
Unit 4 E-business………………………………………………………………………………51
Learning Objectives…………………………………………………………………………51
Section A Lead-in………………………………………………………………………52
Section B Readings……………………………………………………………………52
Text A Advantages and Disadvantages of Electronic Commerce (e-commerce)… …53
Text B Important Factors to Consider in Customer Service… ………………………59
Section C Language Skills in Focus… ……………………………………………64
I. Translation Skills… …………………………………………………………………64
II. Writing Guidance……………………………………………………………………65
Section D Cultural Tips: Culture and Business… …………………………………66
Unit 5 Foreign Trade…………………………………………………………………………67
Learning Objectives…………………………………………………………………………67
Section A Lead-in………………………………………………………………………68
Section B Readings……………………………………………………………………68
Text A What Is International Trade?… ………………………………………………69
Text B Exports, Imports—Why Bother?………………………………………………75
Section C Language Skills in Focus… ……………………………………………80
I. Translation Skills… …………………………………………………………………80
II. Writing Guidance……………………………………………………………………81
Section D Cultural Tips: Courtesies in Communication… …………………………82
Unit 6 Trade Fair………………………………………………………………………………83
Learning Objectives…………………………………………………………………………83
Section A Lead-in………………………………………………………………………84
Section B Readings……………………………………………………………………84
Text A What Can Be Done with a Trade Fair?… ……………………………………85
Text B Preparing for a Trade Show……………………………………………………91
Section C Language Skills in Focus… ……………………………………………95
I. Translation Skills… …………………………………………………………………95
II. Writing Guidance……………………………………………………………………96
Section D Cultural Tips: Ten Tips for Business Communication… ………………97
Unit 7 Logistics…………………………………………………………………………………99
Learning Objectives…………………………………………………………………………99
Section A Lead-in…………………………………………………………………… 100
Section B Readings………………………………………………………………… 100
Text A Evolution of Logistics……………………………………………………… 101
Text B Basic Means of Transportation… ………………………………………… 106
Section C Language Skills in Focus… ………………………………………… 111
I. Translation Skills… ……………………………………………………………… 111
II. Writing Guidance………………………………………………………………… 112
Section D Cultural Tips: Measurements… ……………………………………… 113
Unit 8 Insurance… ………………………………………………………………………… 115
Learning Objectives……………………………………………………………………… 115
Section A Lead-in…………………………………………………………………… 116
Section B Readings………………………………………………………………… 116
Text A Why Is Business Insurance Important?… ………………………………… 117
Text B Understanding Insurance Claims…………………………………………… 122
Section C Language Skills in Focus… ………………………………………… 127
I. Translation Skills… ……………………………………………………………… 127
II. Writing Guidance………………………………………………………………… 128
Section D Cultural Tips: World-known Insurance Companies… ……………… 129
New Words and Expressions… ………………………………………………………… 131
