內 容 簡 介
隨著網上購物的流行，網上開店也成為一種時尚。無論是自主創業的專職賣家，還是利用閒暇時間做點兼職的上班族，網上開店都是我們實現創業夢想、增加個人收入的切實可行的方式。然而，資金寶貴、經驗不足和缺乏實踐都是擺在眼前的難題，自己琢磨解決之道不僅費時費力，還不能立見成效，應該怎么辦？
本書適合電腦初學者及淘寶新賣家快速提高網店經營、行銷能力，也適合有一定運營經驗、需要進一步提高業務水平的從業人員，還可作為各類電腦培訓學校、大中專院校的教學輔導用書。
目錄
導讀
1. 學習路線圖………………………………………2
2. 如何閱讀本書……………………………………………4
3. 看看學完本書您能做什麼………………………………………6
Chapter01 做足網上開店的準備
1.1 認識網上開店對網站交易平台的
了解 ·······································11
1.2 網上開店的優勢 ················13
1.2.1 投資少、回報高 ························13
1.2.2 無囤貨壓力 ·······························13
1.2.3 營業時間不限 ···························14
1.2.4 不受店鋪面積和地域限制 ·········15
1.3 在淘寶網開店的優勢 ·········15
1.3.1 淘寶網瀏覽量大 ························16
1.3.2 由第三方監督網上支付 ·············16
1.3.3 淘寶網的完善支持 ····················17
1.4 淘寶網開店的條件 ············18
1.4.1 做好開店的心理準備 ················18
1.4.2 硬體準備 ··································19
1.4.3 軟體準備 ··································20
1.5 淘寶網開店的基本流程 ·····21
Chapter02 選擇貨源很重要
2.1 認識淘寶網出售的商品類型 ···24
2.2 具有獨特優勢的商品 ········25
2.2.1 網上熱銷的商品 ························25
2.2.2 獨特的土特產 ···························26
2.2.3 新穎奇特的商品 ························27
2.2.4 廠家代銷商品 ···························28
2.2.5 虛擬商品 ··································28
2.3 選擇物美價廉的商品貨源 ···30
2.3.1 批發市場 ·································30
2.3.2 關注外貿商品 ··························31
2.3.3 買入品牌積壓庫存 ···················31
2.3.4 國外打折商品 ···························32
2.3.5 充當市場獵手 ···························32
2.4 在阿里巴巴網站上進貨 ····33
2.4.1 註冊會員 ··································33
2.4.2 搜尋商品 ··································34
2.4.3 訂購商品 ··································35
Chapter03 拍攝精美的商品照片
3.1 選擇適合自己的相機 ·········38
3.1.1 了解數位相機的種類 ················38
3.1.2 選購相機的注意事項 ················40
3.2 認識拍攝的輔助器材 ········41
3.2.1 三腳架 ······································41
3.2.2 攝影棚 ······································42
3.2.3 燈光設備 ··································42
3.3 巧用自然光與人造光
拍攝商品 ····························43
3.3.1 利用自然光拍攝商品 ················43
3.3.2 利用人造光拍攝商品 ················44
3.4 使用微距拍攝商品細節 ·····45
3.4.1 微距拍攝的優勢 ························45
3.4.2 微距拍攝的技巧 ························45
3.5 商品的擺放技巧 ················47
3.5.1 合理安排商品的擺放位置 ·········47
3.5.2 利用合理的陪體烘托商品 ·········48
Chapter04 讓照片“美輪美奐”
4.1 快速處理照片的“瑕疵” ···51
4.1.1 調整曝光不足的照片 ················51
4.1.2 自由裁剪照片 ···························53
4.1.3 模糊照片背景 ···························54
4.1.4 調整模糊的照片 ························56
4.2 讓照片錦上添花 ················60
4.2.1 調整照片的飽和度 ····················60
4.2.2 為照片添加精美框線 ················61
4.3 為照片添加水印 ················63
Chapter05 與“淘寶賣家”為伍
5.1 註冊淘寶會員 ····················66
5.1.1 申請信箱 ··································66
5.1.2 註冊會員 ··································68
5.1.3 登錄淘寶網 ·······························70
5.2 支付寶實名認證 ·················71
5.2.1 激活支付寶賬戶 ························71
5.2.2 申請實名認證 ···························73
5.2.3 確認實名認證 ···························75
5.2.4 為支付寶充值 ···························75
5.3 賬戶的安全設定 ·················77
5.3.1 修改淘寶賬戶密碼 ····················78
5.3.2 設定安全保護問題 ····················79
5.3.3 更換會員綁定的支付寶 ·············81
Chapter06 網店正式開張
6.1 讓網店正式開張 ·················85
6.1.1 申請免費開店 ···························85
6.1.2 準備商品的照片和文字信息 ······87
6.1.3 發布商品 ··································88
6.2 店鋪基本設定 ·····················91
6.2.1 選擇店鋪風格 ···························91
6.2.2 設計店鋪公告 ···························92
6.2.3 設定寶貝分類 ···························94
6.3 推薦優勢商品 ·····················97
6.3.1 使用櫥窗推薦位 ························97
6.3.2 使用店鋪推薦位 ························98
6.4 學會使用淘寶助理 ·············99
6.4.1 安裝淘寶助理 ·························100
6.4.2 使用淘寶助理批量上傳商品 ····101
Chapter07 安全成交第一筆生意
7.1 使用阿里旺旺與買家交談 ···106
7.1.1 安裝阿里旺旺 ·························106
7.1.2 與買家交談 ·····························108
7.1.3 設定自動回復 ·························110
7.1.4 將旺旺綁定手機 ······················110
7.2 管理商品訂單 ···················112
7.2.1 修改交易價格 ·························112
7.2.2 修改收貨地址 ·························114
7.3 快速有效地發貨 ···············115
7.3.1 設定運費模板 ·························115
7.3.2 給買家發貨 ·····························117
7.3.3 給買家評價 ·····························118
7.4 妥善處理交易糾紛 ···········119
7.4.1 查看退款信息 ·························119
7.4.2 同意買家退款協定 ··················120
7.4.3 拒絕買家退款協定 ··················121
Chapter08 “打扮”普通店鋪
8.1 製作個性化店標 ···············123
8.1.1 製作動態店標 ·························123
8.1.2 上傳店標 ································127
8.2 裝飾店鋪公告 ···················128
8.2.1 製作店鋪公告 ·························128
8.2.2 套用公告圖片 ·························129
8.3 美化寶貝分類 ···················132
8.3.1 製作寶貝分類圖示 ··················132
8.3.2 套用寶貝分類圖示 ··················134
Chapter09 給淘寶旺鋪“化妝”
9.1 升級到淘寶旺鋪 ···············137
9.2 線上製作店招 ···················138
9.3 裝修促銷區 ·······················141
9.3.1 更換促銷區模板代碼 ··············141
9.3.2 套用促銷區模板 ······················143
9.4 裝修商品 ···························145
9.4.1 製作商品描述模板 ··················146
9.4.2 修改商品描述模板 ··················152
9.4.3 套用商品描述模板 ··················155
9.5 添加背景音樂 ···················159
Chapter10 “想方設法”推廣店鋪
10.1 在店鋪中做好宣傳 ·········162
10.1.1 設定店鋪名稱 ·······················162
10.1.2 巧用店鋪交流區 ····················164
10.1.3 添加友情連結 ·······················164
10.2 在社區中推廣店鋪 ·········165
10.2.1 回復精華帖 ···························166
10.2.2 發表帖子 ······························168
10.3 使用阿里旺旺群推廣店鋪 ···169
10.3.1 加入旺旺群 ···························170
10.3.2 在旺旺群中推廣店鋪 ············171
10.4 利用淘寶網其他服務功能
推廣店鋪 ························171
10.4.1 加入淘寶商盟 ·······················172
10.4.2 加入消費者保障服務 ············172
10.4.3 開通淘寶直通車 ····················173
10.4.4 淘寶客推廣 ···························174
10.5 淘寶網外也要做宣傳 ·····176
10.5.1 利用QQ推廣店鋪 ··················176
10.5.2 利用論壇推廣店鋪 ················177
Chapter11 建立完善的物流渠道
11.1 讓商品包裝更有價值······180
11.1.1 商品包裝的技巧 ····················180
11.1.2 商品包裝的注意事項 ············182
11.2 選擇合適的物流配送方式 ···183
11.2.1 郵政貨運 ······························183
11.2.2 快遞公司 ······························184
11.3 物流發貨的技巧 ·············185
11.3.1 掌握節省郵費的方法 ············185
11.3.2 選擇快遞公司需注意的事項 ···186
11.3.3 避免發生物流糾紛 ················187
Chapter12 挖掘新買家與穩固老顧客
12.1 留住上門的買家 ·············189
12.1.1 巧妙套用歡迎詞 ····················189
12.1.2 主動介紹商品 ·······················190
12.1.3 將買家歸類 ···························190
12.2 主動尋找買家 ·················191
12.2.1 利用店鋪留言找買家 ············192
12.2.2 利用求購信息找買家 ············193
12.3 穩住老買家 ·····················194
12.3.1 添加“滿就送”服務 ············195
12.3.2 傳送紅包 ······························196
Chapter13 讓店鋪戴上“皇冠”
13.1 掌握商品的發布技巧 ·····200
13.1.1 商品標題要最佳化 ····················200
13.1.2 商品定價有技巧 ····················201
13.1.3 商品描述要詳細 ····················202
13.2 學會發布拍賣類商品 ·····203
13.2.1 認識拍賣的兩種方式 ············203
13.2.2 發布拍賣商品 ·······················204
13.3 掌握與買家溝通的技巧 ···205
13.3.1 面對不同類型的買家 ············206
13.3.2 理性面對買家的砍價 ············206
12 我的第一本淘寶開店書
Chapter14 網店安全有保障
14.1 網店安全的兩個潛在威脅 ···210
14.1.1 木馬 ······································210
14.1.2 黑客 ······································211
14.2 使用瑞星防毒軟體
防範病毒木馬 ················212
14.2.1 升級防毒軟體 ·······················212
14.2.2 掃描電腦 ······························214
14.2.3 使用保險柜保障賬戶安全 ·····215
14.3 使用Windows防火牆防範
黑客 ································216
14.3.1 開啟自動更新 ·······················217
14.3.2 配置Windows防火牆 ············218
14.4 做好個人網上銀行的
安全措施 ·························· 219
14.4.1 防範釣魚網站 ·······················219
14.4.2 電子銀行口令卡 ····················220
14.4.3 U盾 ·······································221
前 言
電子商務的發展使得大部分的電腦用戶實現了網上購物，並逐漸習慣了網上購物。隨著網購人群的擴大，網上開店的商機也被越來越多的賣家察覺，因此引發了一輪網上開店創業狂潮。淘寶網作為亞洲最大的網上交易平台，吸引了越來越多的人在淘寶網上開店。淘寶開店只是手段，賺錢積攢客戶才是最終目的，那么要如何下手才能掌握淘寶開店的技巧，讓所學的知識帶來實際的收益呢？為了幫助讀者系統地掌握淘寶開店的基礎操作，以及拍攝商品、裝修店鋪、物流和客服等知識，我們編寫了這本《我的第一本淘寶開店書》。
本書兼顧實用和易學兩個特點。在介紹淘寶網上開店，以及打理和經營網店等知識點時，採用了大量模擬真實工作套用的示例，便於讀者靈活套用、拓展到實際工作中去；在講解操作方法和技巧時，採用了詳細的步驟圖解演示，確保讀者能按圖索驥、自己一步一步做出效果、增強信心、體會要領。
