內容簡介
工作中的英語寫作(第2版)本書是一本實用的商務寫作入門教材，也是有關職業的寫作指導用書，旨在幫助學習者掌握和提升工作中寫作的主要技能和交流技巧。作為精要版，內容時新、重點突出、精煉扼要、簡明實用是其主要特色。
本書分為三篇十章，涵蓋了工作中各個領域的寫作技能：從客群分析和商業倫理，到日漸複雜的商務檔案，再到工作中的演講和簡歷的製作等。本書充分體現出了時代性、多樣性和國際性。不僅提供了當下最流行的溝通技術——網際網路、電子郵件、計算機圖形、演示軟體、部落格、電子文檔等，還從全球市場的角度講述了如何面向外國讀者寫作的內容。
本書篇幅適中，理論與實務兼備，簡明實用，適合用作商務寫作等課程的全英語教學和雙語教學教材。作為一般培訓教材及自學參考書，本書也是想提高寫作技能的職場人士的極佳選擇。
目錄
PART I: Backgrounds
第1章 開始：寫作與你的職業生涯
Chapter 1: Getting Started: Writing and Your Career 1
Writing——An Essential Job Skill 1
Writing for the Global Marketplace 1
See the World Through Their Eyes 2
Use International English 2
Four Keys to Effective Writing 4
Identifying Your Audience 4
Establishing Your Purpose 9
Formulating Your Message 10
Selecting Your Style and Tone 10
Style and Tone Examples 11
Characteristics of Job-Related Writing 12
Providing Practical Information 12
Giving Facts, Not Impressions 13
Providing Visuals to Clarify and Condense Information 13
Giving Accurate Measurements 14
Stating Responsibilities Precisely 15
Persuading and Offering Recommendations 15
Ethical Writing in the Workplace 17
Ten Ethical Requirements on the Job 18
Some Guidelines to Help You Reach Ethical Decisions 18
Ethical Dilemmas 20
Writing Ethically 21
Revision Checklist 23
Exercises 23
第2章 工作中的寫作過程和協作
Chapter 2: The Writing Process and Collaboration at Work 27
What Writing Is Not and Is 27
What Writing Is Not 27
What Writing Is 28
Researching 28
Planning 29
Drafting 30
Key Questions to Ask as You Draft 33
Guidelines for Successful Drafting 33
Revising 33
Allow Enough Time to Revise 33
Revision Is Rethinking 34
Key Questions to Ask as You Revise 34
A “Before” and “After” Revision 35
Editing 37
Guidelines for Writing Lean and Clear Sentences 37
Guidelines for Cutting Out Unnecessary Words 40
Guidelines for Eliminating Sexist Language 43
Avoiding Other Types of Stereotypical Language 45
Collaboration Is Crucial to the Writing Process 46
Seven Guidelines for Successful Group Writing 48
Sources of Conflict in Group Dynamics and How to Solve Them 49
Collaborating Online 51
Avoiding Problems with Online Collaboration 51
Collaborating via E-Mail 52
Revision Checklist 55
Exercises 56
PART II: Correspondence
第3章 撰寫備忘錄、傳真和電子郵件
Chapter 3: Writing Memos, Faxes, and E-Mails 61
What Memos, Faxes, and E-Mails Have in Common 61
Memos 62
Memo Protocol and Company Politics 65
Functions of Memos 65
Memo Format 65
Memo Style and Tone 66
Strategies for Organizing a Memo 67
Organizational Markers 68
Faxes 68
Fax Guidelines 69
E-Mail 69
Business E-Mail Versus Personal E-Mail 69
E-Mails Are Legal Records 72
Guidelines for Using E-Mail 72
E-Mail Compared with Other Business Communications 75
Revision Checklist 78
Exercises 79
第4章 信函寫作
Chapter 4: Writing Letters 81
Letters in the Age of the Internet 81
Letter Formats 82
Full Block Format 82
Modified Format 82
Continuing Pages 82
Guidelines on Printing Your Letters 83
Parts of a Letter 83
Date Line 83
Inside Address 83
Salutation 87
Body of the Letter 87
Complimentary Close 87
Signature 88
Enclosure(s) Line 88
Copy Notation 88
Organizing a Standard Business Letter 89
Making a Good Impression on Your Reader 89
Guidelines for Achieving the “You Attitude” 92
Types of Business Letters 94
Inquiry Letters 95
Special Request Letters 95
Sales Letters 97
The Four A's of Sales Letters 97
Do I Mention Costs? 97
Customer Relations Letters 97
Being Direct or Indirect 99
Follow-Up Letters 101
Complaint Letters 104
Adjustment Letters 108
Collection Letters 114
International Business Correspondence 117
Guidelines for Communicating with International Readers 117
Respecting Readers' Nationality and Ethnic/Racial Heritage 120
Writing to Readers from a Different Culture: Some Examples 121
Revision Checklist 125
Exercises 126
第5章 如何求職：簡歷、求職信和面試
Chapter 5: How to Get a Job: Résumés, Letters of Application, and Interviews 132
Steps the Employer Takes to Hire 132
Steps to Follow to Get Hired 133
Analyzing Your Strengths 133
Looking in the Right Places for a Job 134
Preparing a Résumé 136
What Employers Like to See in a Résumé 137
The Process of Writing Your Résumé 139
Parts of a Résumé 143
Organizing Your Résumé 146
The Online Résumé 148
Formatting an Online Résumé 148
Making Your Online Résumé Search-Engine Ready 150
Testing, Proofing, and Sending Your Online Résumé 151
Cyber-Safing Your Résumé 151
Letters of Application 151
How Application Letters and Résumés Differ 152
Writing the Letter of Application 152
Going to an Interview 158
Preparing for the Interview 159
Questions to Expect 159
What Do I Say About Salary? 160
Ten Interview Dos and Don'ts 161
The Follow-Up Letter 161
Revision Checklist 163
Exercises 163
PART III: Preparing Documents and Visuals
第6章 成功地設計檔案和圖表
Chapter 6: Designing Successful Documents and Visuals 168
Organizing Information Visually 169
The ABCs of Print Document Design 169
Page Layout 169
Typography 174
Using Color 177
Three Rules of Effective Page Design: A Wrap Up 178
The Purpose of Visuals 178
Choosing Effective Visuals: Some Precautions 179
Inserting and Writing About Visuals: Some Guidelines 181
Two Categories of Visuals 183
Tables 183
Parts of a Table 184
Figures 185
Line Graphs 185
Guidelines for Creating a Graph 186
Charts 187
Circle Charts 187
Bar Charts 189
Organizational Charts 190
Flow Charts 190
Pictographs 193
Photographs 194
Drawings 195
Clip Art 196
Using Visuals Ethically 197
Photos 198
Graphs 198
Bar Charts 198
Pie Charts 201
Drawings 201
Using Appropriate Visuals for International Audiences 201
Revision Checklist 205
Exercises 206
第7章 撰寫說明書和規程
Chapter 7: Writing Instructions and Procedures 210
Instructions and Your Job 210
Why Instructions Are Important 210
Safety 211
Efficiency 211
Convenience 211
The Variety of Instructions: A Brief Overview 211
Assessing and Meeting Your Audience's Needs 212
Key Questions to Ask About Your Audience 213
The Process of Writing Instructions 214
Plan Your Strategy 214
Do a Trial Run 215
Write and Test Your Draft 215
Revise and Edit 215
Using the Right Style 215
Using Visuals Effectively 217
Guidelines for Using Visuals in Instructions 218
The Five Parts of Instructions 218
Introduction 218
List of Equipment and Materials 219
Steps for Your Instructions 221
Warnings, Cautions, and Notes 223
Conclusion 224
Model of Full Set of Instructions 224
Writing Procedures for Policies and Regulations 232
Some Examples of Procedures to Write 232
Meeting the Needs of Your Marketplace 232
Some Final Advice 235
Revision Checklist 235
Exercises 236
第8章 撰寫有效的短篇報告和提議書
Chapter 8: Writing Effective Short Reports and Proposals 239
Why Short Reports Are Important 239
Types of Short Reports 239
Anticipate How an Audience Will Use Your Report 240
Guidelines for Writing Short Reports 240
Do the Necessary Research 241
Be Objective and Ethical 241
Organize Carefully 241
Use Reader-Centered Headings, Bullets and Numbering, and Visuals 242
Periodic Reports 242
Sales Reports 246
Progress Reports 246
Audience for a Progress Report 246
Frequency of Progress Reports 248
Parts of Progress Reports 248
Trip/Travel Reports 250
Questions Travel Reports Answer 250
Common Types of Travel/Trip Reports 251
Incident Reports 254
When to Submit an Incident Report 254
Parts of an Incident Report 256
Protecting Yourself Legally 257
Writing Successful Proposals 258
Proposals Are Persuasive Plans 258
Proposals Frequently Are Collaborative Efforts 260
Guidelines for Writing a Successful Proposal 260
Internal Proposals 261
Typical Topics for Internal Proposals 261
Following the Proper Chain of Command 265
Ethically Identifying and Resolving Readers' Problems 265
Organization of Internal Proposals 266
Sales Proposals 268
The Audience and Its Needs 268
Organizing Sales Proposals 268
Revision Checklist 273
Exercises 274
第9章 認真撰寫長篇報告
Chapter 9: Writing Careful Long Reports 277
Characteristics of a Long Report 277
Scope 277
Research 278
Format 278
Timetable 278
Audience 279
Collaborative Effort 279
The Process of Writing a Long Report 279
Parts of a Long Report 280
Front Matter 280
Text of the Report 281
Back Matter 283
The Whys and Hows of Documentation 284
The Ethics of Documentation: What Must Be Cited 284
What Does Not Need to Be Cited 285
Parenthetical Documentation 285
Works Cited or References Pages 287
A Model Long Report 290
Revision Checklist 309
Exercises 310
第10章 成功地在工作中作演講
Chapter 10: Making Successful Presentations at Work 311
Types of Presentations 311
Informal Briefings 311
Guidelines for Preparing Informal Briefings 312
Formal Presentations 312
Analyzing Your Audience 313
Consider Your Audience as a Group of Listeners, Not Readers 313
Who Is Your Audience? 314
Special Considerations for a Multinational Audience 315
The Parts of Formal Presentations 315
The Introduction 315
The Body 319
The Conclusion 320
Presentation Software 320
Guidelines on Using Presentation Software Effectively 321
Noncomputerized Presentations 322
Getting the Most from Your Noncomputerized Visuals 322
Rehearsing Your Presentation 323
Delivering Your Presentation 323
Settling Your Nerves Before You Speak 324
Making Your Presentation 324
Evaluating Presentations 325
Revision Checklist 327
Exercises 327
使用詞語、句子、段落的簡短建議
A Writer's Brief Guide to Paragraphs, Sentences, and Words 329
Paragraphs 329
Writing a Well-Developed Paragraph 329
Supplying a Topic Sentence 329
Knowing the Three Characteristics of an Effective Paragraph 330
Sentences 333
Constructing and Punctuating Sentences 333
What Makes a Sentence 333
Avoiding Sentence Fragments 334
Avoiding Comma Splices 335
Avoiding Run-On Sentences 337
Making Subjects and Verbs Agree in Your Sentences 337
Writing Sentences That Say What You Mean 338
Using Pronoun References in Sentences Correctly 340
Words 340
Spelling Words Correctly 340
Using Apostrophes Correctly 341
Using Hyphens Properly 342
Using Ellipses 342
Using Numerals Versus Words 342
Matching the Right Word with the Right Meaning 343
Proofreading Marks 346
Index 347
