內容簡介
目前各行各業都面臨數位化轉型，各個企業也在困惑中不斷探索，本書作者馬克·拉斯金諾是高德納研究所（Gartner Research）副總裁兼研究員，主要研究新興商業技術的 巨觀趨勢，並為高層管理人士提供技術創 新方面的建議。曾經出版《精準創新：如何在合適的時間選擇合適的創新》。
目錄信息
第1章 要么數位化，要么滾回家·························································· 1
讓數位化革命進入每個行業·································································2
數位化商業有什麼不同·········································································4
直面物聯網，直面數據創造出的巨大能量·······································10
由外及內，推進數位化·······································································13
驅動數位化重塑的三種破壞性的數位化力量···································14
重新掌控行業、企業和個人領導力···················································15
通過建立架構實現數位化革命···························································16
數位化商業為你的成功提供助力·······················································17
行動要點·······························································································18
第一部分
第2章 產品都將被數位化重塑···························································· 23
一場解析度的革命···············································································25
好視力和好眼光的能量·······································································26
一切都能被數位化···············································································27
所有產品和服務都將被數位化掌控···················································28
所有行業都將被重塑···········································································32
直達核心的數位化···············································································34
產品與服務是可以改變的···································································36
新的核心競爭力···················································································38
行動要點·······························································································40
第3章 抓住三個引爆點······································································ 43
開發複合不確定性···············································································43
複合不確定性懸在三個引爆點之上···················································46
不確定性的複合···················································································47
引爆點之一：技術···············································································50
引爆點之二：文化···············································································52
引爆點之三：制度···············································································55
真正的領導者會不斷探尋數位化的前沿···········································59
行動要點·······························································································60
第4章 到底是誰的行業······································································ 63
數位化的替代效應模糊了邊界···························································65
每個企業都是技術公司·······································································67
挑戰既來自外部也來自底層·······························································68
新產業將脫胎於模糊化之中·······························································69
數位化擊碎和重構了準入壁壘···························································70
要領先於邊界模糊化···········································································79
行動要點·······························································································79
第二部分
第5章 數位化領導力是一項團隊運動················································· 83
兩種方式必須和諧共處·······································································84
解析度革命打破了組織的信仰與邊界···············································88
化解數位化變革與傳統穩定性之間的矛盾關係·······························89
每個核心管理層成員都必須置身其中···············································91
領導跨界團隊·······················································································98
誰來統籌協調數位化革命···································································98
行動要點·····························································································101
第6章 提升核心管理層和董事會， 使其精通數位化······················· 103
每位領導都必須成為數位化領導·····················································107
從董事會開始·····················································································108
帶管理層走上新時代行為的旅程····················································· 112
讓管理層轉向數位化········································································· 113
像爆破專家一樣思考，為數位化變革夷平壁壘····························· 118
行動要點····························································································· 119
第7章 解決邊界模糊化的新能力······················································ 121
進行技術重塑，使其成為更新版的核心競爭力·····························123
推倒內部壁壘·····················································································124
你必須與他人同場競技·····································································125
開發新能力和新技術·········································································126
新型商業的文化能力與理念·····························································133
行動要點·····························································································135
第三部分
第8章 做一個冒險家和外交家·························································· 139
重塑自我，挑戰常規·········································································141
像冒險家一樣充滿勇氣·····································································142
從外部尋找你數位化的起點·····························································144
調整你的風險傾向·············································································146
善用外交家的技巧·············································································149
示範“可能的數位化技術” ·································································151
做一個帶領他人一同前進的數位化領導者·····································153
行動要點·····························································································154
第9章 做一個目標明確的人和教育者··············································· 155
做數位化洞察力的培育者·································································157
發揮“明確目標”的力量·····································································158
顛覆信念，引領潮流，贏得勝利·····················································160
實驗和明確目標，雙管齊下·····························································161
為企業植入數位化洞察力的基因·····················································164
展示教育勝過解釋·············································································166
幫助他人掌握可能的數位化技術·····················································168
行動要點·····························································································169
第10章 做一個有魅力的人和製圖大師············································· 171
發掘並釋放人才的全部潛能·····························································173
把自己打造成一塊吸引人才和創意的磁石·····································174
明確並傳播你的數位化目標·····························································175
打造“適應數位化目標”的文化·························································176
通用電氣公司重塑數位化時代文化·················································178
挺身而出，做數位化時代的製圖大師·············································180
讀懂並重繪市場空間，把握競爭優勢·············································181
重繪“內部空間”，達成目標結果·····················································183
吸引人才，為數位化成功鋪平道路·················································185
行動要點·····························································································185
附錄····································································································· 187
