圖書信息
出版社: 機械工業出版社; 第1版 (2009年6月1日)
叢書名: 新時代大學商務英語系列教材
平裝: 363頁
正文語種: 簡體中文, 英語
開本: 16
ISBN: 9787111255864
條形碼: 9787111255864
尺寸: 25 x 19.4 x 2.4 cm
重量: 699 g
內容簡介
《商務英語讀寫教程3》是新時代大學商務英語系列教材中的一冊，這套教材共14本，包括讀寫、視聽說、寫作、口譯，涵蓋了商務英語的基本主體課程，編著者基於“商務知識+英語能力=核心競爭力”的編寫理念，力求在企業戰略、市場行銷、人力資源、企業文化、經營運作等商務語境中培養學生的英語交際能力。商務知識與英語能力相結合、商務語境與語言活動相結合、能力培養與就業需求相結合的編寫思路使這套教材商務內容豐富，英語操練有的放矢，凸顯了人才培養規格，給這套教材帶來了亮點。
目錄
前言
Unit 1 Introduction to Marketing
0bjectives
Listening
Reading
Vocabulary Drills
grammar FoCUS
Speaking Skills
Translation Dfills
Writing Drills
Unit 2 Customer Behavior
Objectives
Listening
Readingt
Vocabulary Drills
GranllTlar FOCUS
Speaking Skills
Translation Drills
Writing Drills
Unit 3 Target Marketing
Objectives
Listening
Reading
Vocabulary Drills
GramlTlar Foells
Speaking Skills
Ttanslation Drills
WritingDrills
Unit 4 Branding
0biectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills_
Translation Drills
Writing Drills
Unit 5 Pricing
0biectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit 6 Advertising
Objectives
Listening
Reading
VOCabulary DriUs
Grammar FoCUS
Speaking Skills
Translation Drills
Writing Drills
Unit 7 Marketing Environment
Obectives
Listening
Reading
Vocabulary Drills
Gl'ammar Focus
Speaking Skills
Translation Dnrls
Writing Drills
Unit 8 Business Strategies
Objectives
Listening
Reading
VOCabulary Drills
Grammar FoCUS
Speaking Skills
Translation Drills
Writing Drills
Unit 9 Competitive Advantage
Objectives
Listening
Reading
Vocabulary Drills
Grammar FoCUS
Speaking Skills
Translation Drils
Writing Drills
unit 10 Strategic Alliance
Objectives
Listening
Reading
Vocabulary Drills
Grammar FoCUS
Speaking Skills
Translation Drills
Wriring Drills
Unit 11 Merger and Acquisition
0bjectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Wring Drills
Unit 12 LOcalization
0bjectives
Listening
Reading
Vocabulary DriUs
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit 13 GlobaIization
Obiectives
Listening
Reading
Vocabulary Drills
Grarlllnar FoCUS
Speaking Skills
Translation Drills
Writing Drills
Unit 14 Technology and Digital Revolution
Objectives
Listening
Reading
Vocabulary Drills
Grammar FoCUS
Speaking Skills
Translation Drills
Wring Drills
Unit 15 Management Gurus
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills_
Translation Drills
Writing Drills
Unit 16 legendary CEOs
0bjectives
Listening
Reading
Vocabulary Drills
Grammar Focas
Speaking Skills
Translation Dmls
Writing Drills
Appendix 1 Transcripts for Listening
Appendix 2 Answer Keys to Text B
Appendix 3 Granllnar Focns
Appendix 4 Reference Version for Translation Drills
Appendix 5 Reference Version for Writing Assignments
Appendix 6 Notes
