ISBN：10位［7562809224］ 13位［9787562809227］
出版社：華東理工大學出版社
出版日期：1998-12-1
定價：￥15.00 元
內容提要
本書是供涉外經貿和管理類大專學生（包括類似專業的高職和成教學生）使用的專業英語教材，旨在提高學生在英語環境中從事企業活動和商務交際的能力。全書共16課，內容涉及企業、企業管理和商務活動的眾多領域。所有課文均選材於英美等國近年出版的書刊和報章，內容與文字簡潔實用、富有新意，具有較強的時代感，課文還採用了一些案例和採訪記錄以豐富體裁。每課除課文外，均配有辭彙和辭彙學習、難點注釋，以及與課文內容緊密結合的練習和補充閱讀。本書既可作為高等院校的專業英語教材，也可供相關專業人員自學參考。
目錄
Unit 1 Business and Social Responsibility
Social Responsibility at American Express
Unit 2 Forms of business Ownership
From Proprietorship to Corporation
Ownership of corporation
Unit 3 Franchising
Two Types of Franchises
Good Training:An Advantage of Franchising
Unit 4 The Job of a Manager
Profile:Lee Iacocca
Managerial Skills
Unit 5 Leadership
How to Manage Your Boss
Management and Entrepreneurial Characteristics
Unit 6 Case Study:What Should captain Collins Do?
Case Study:Charlie Has a Chance to Get Ahead
Educational Backgroung of Successful Managers
Unit 7 Public Realations
Pubilcity
Unit 8 Common stock and Preferred Stock
Investment Strategies
Bull Markets and bear Markets
Unit 9 How Insurance Works
Business Uses of Life Insurance
No-fault Automobile Insurance
Unit 10 An Interview with Richard Brandson
Human Relations at Hewlett-Packard
Bill Gates of Microsoft
Unit 11 Maslow's Hierarchy of Needs
Job Rotation and Job Enlargement
Dealing with Job Stress
Unit 12 Orientation and Training
Toyota Selects Employees for New Plant in Kentucky
Case Study:Status Reversal
Unit 13 Employee Interviews
John Smale of P&C
Executive Headhunters
Unit 14 The Marketing Concept
Dentists Attract New Patients with Marketing
Do Most Firms Practice the Marketing Concept?
Unit 15 Advertising
Television as an Advertising Medium
What an Advertiser Needs
Unit 16 Personal Selling
Sales Presentations
Rational and Emotional Boying Motives
Appendix I Word Study Index
Appendix II Key to Exercises
