克里斯琴·格羅路斯簡介
克里斯琴·格羅路斯（Christian Grönroos/Christian Gronroos）教授芬蘭市場學家,執教於芬蘭赫爾辛基瑞典文經濟與管理學院，現任該校學監、市場行銷學系主任、管理教育中心主任。該校始建於1909年，是北歐成立最早的商學院，其中最強的是市場行銷學系，在世界上享有盛譽。
格羅路斯教授親手創辦了兩家服務諮詢公司，同時兼任10多家公司的行銷顧問，並長期為世界著名的美國電報電話公司、沃爾沃公司、杜邦公司、聯合電信公司、斯堪的那維亞航空公司等企業提供諮詢服務。
克里斯琴·格羅路斯的主要著作
格羅路斯教授才思敏捷，治學嚴謹，著作等身，通曉芬蘭語、瑞典語、英語、德語4種語言。在過去的10年中，他用英文撰寫的論文達幾十篇，分別刊登在《歐洲市場行銷學學報》、《工業行銷管理》、《國際經營與生產管理學報》、《商業研究學報》、《管理決策》、《國際服務管理學報》、《行銷管理學報》等世界一流的學術刊物上；他先後出版了《服務行銷學》、《工業服務行銷學》、《戰略管理與服務業的行銷》、《如何銷售服務產品》、《服務行銷：諾丁學派的觀點》、《公共部門的服務管理》、《全面溝通》和《服務管理與行銷》等數十部著作。其中，《服務管理與行銷》一書問世不久，即被翻譯成西班牙文、瑞典文和俄文，成為國際各大一流商學院服務行銷課程的首選教材。
克里斯琴·格羅路斯的榮譽
由於在行銷學方面的突出貢獻，格羅路斯教授榮獲歐洲最有影響的阿塞爾（Ahlsell）行銷學研究獎，獲聘為美國史丹福大學、亞利桑那州立大學的客座教授和美國第一州際服務行銷中心特邀研究員，並數次前往澳大利亞、加拿大、美國、西歐及中國的高等學院訪問講學。格羅路斯教授作為全球權威管理學家被國際學術和實務界譽為“服務行銷理論之父”、世界CRM大師。
Lecturer Profile: Christian Grönroos
Christian Grönroos is Professor of Service and Relationship Marketing at the Swedish School of Economics and Business Administration in Finland and chairman of the board of its research and knowledge centre CERS - Centre for Relationship Marketing and Service Management. As a guest professor he is also affiliated with Lund University in Sweden and Nankai University in China. He is one of the scholars pioneering modern service marketing and one of the earliest proponents of the term service management to describe market-oriented management of services in service and manufacturing firms. He introduced the concept of service competition to describe modern post-industrial, service and information technology driven competition. His research interests also include internal marketing, service quality, and relationship marketing or marketing based on customer relationship management. He has published extensively in fourteen languages on service marketing and management and relationship marketing issues.
Professor Grönroos is by far the internationally most cited scholar in business administration in Finland, all fields of management included. Internationally he has been found to be one of the three most prolific writers in the services field.
Professor Grönroos has received American Marketing Association’s (Service Group) 1999 Career Contributions To Services Discipline Award. In Scandinavia he has twice been awarded for his service management research: the Ahlsell Award for outstanding research into marketing and distribution, and the Erik Kempe Award for his textbooks on service management and marketing. He is a distinguished member of The Finnish Society of Science and Letters. He is also a member of The Academy of Marketing Science. He is one of the early developers of the school of service management and marketing thought that internationally has been labelled the Nordic School. In addition to his academic career he has frequently lectured on service management and marketing as well as relationship marketing in university-level executive programmes as well as in in-house seminars in service and manufacturing firms in Europe, North America, Latin America, China and Australasia.
Professor Grönroos’ visiting professor or visiting scholar associations include Arizona State University, Stanford University, Lund University and Karlstad University, Sweden, University of Auckland, New Zealand, Nankai University, P.R.China, and Thammasat University, Thailand.
KirJAilijat Christian Grönroos
Kauppatieteiden tohtori Christian Grönroos toimii professorina Svenska Handelshögskolanissa. Hän vastaa palveluiden markkinoinnin ja -johtamisen tutkimuksesta ja opetuksesta.
Alan uranuurtajana hänet on kutsuttu vierailevaksi professoriksi lukuisiin Euroopan, USA:n ja Aasian korkeakouluihin.
Grönroos on konsultoinut useita merkittäviä yrityksiä ja toiminut niissä luennoitsijana. 1990-luvulla hän on keskittynyt tutkimuksissaan palveluiden merkitykseen kilpailuetuna myös muille kuin perinteisille palveluyrityksille.
Palkinnot
Professori Grönroos on saanut lukuisia tunnustuksia panoksestaan palveluiden markkinoiden tutkimukseen. Hänelle on myönnetty mm. Ahlsell-palkinto markkinointia ja jakelua koskevasta merkittävästä tutkimuksestaan ja American Marketing Associationin myöntämä "Lifelong Contribution to The Services Field" -tunnustus.
Christian Grönroosin kirja Palveluiden johtaminen ja markkinointi voitti vuonna 2002 Suomen Ekonomiliiton järjestämän Pro Oeconomia -kilpailun.
