Company Overview
China Eastern Airlines Corp Ltd (SSE: 600115) is a Shanghai - based China second in the country, the flag carriers, code for MU, is referred to as the Eastern China Eastern Airlines Corp Ltd (SSE: 600115) is a Shanghai - based China second in the country, the flag carriers, code for MU, is referred to as the Eastern . of the previous time of China Eastern Airlines, Yunnan Airlines and China Northwest Airlines consists of the new Group, and Air China Limited and China Southern Airlines Co Ltd, China's collectively known as the "Big Three" are provided in the Frequent Flyer Program of the previous time of China Eastern Airlines, Yunnan Airlines and China Northwest Airlines consists of the new Group, and Air China Limited and China Southern Airlines Co Ltd, China's collectively known as the "Big Three" are provided in the Frequent Flyer Program .
. Eastern Airlines Eastern Miles, consists mainly of the A300, Airbus A320, A340, Boeing 737 and MD - 82,MD - 90 Eastern Airlines Eastern Miles, consists mainly of the A300, Airbus A320, A340, Boeing 737 and MD - 82,MD - 90 .
, in addition to domestic destinations and routes and the like, also operates from Shanghai and other cities to international international routes , in addition to domestic destinations and routes and the like, also operates from Shanghai and other cities to international international routes . since 2009, China Eastern Group as a whole to usher in a new development, "the Civil Aviation Flight Safety Five Star Award," Fortune "magazine's" 25 most innovative Chinese companies are strong," WPP agency Interbrand ranked "the most valuable Chinese brands Top 50", and the top - ranked, for three consecutive years have accumulated billions of profit, return on equity among SOEs since 2009, China Eastern Group as a whole to usher in a new development, "the Civil Aviation Flight Safety Five Star Award," Fortune "magazine's" 25 most innovative Chinese companies are strong," WPP agency Interbrand ranked "the most valuable Chinese brands Top 50", and the top - ranked, for three consecutive years have accumulated billions of profit, return on equity among SOEs .
forefront of facing the future,China Eastern Airlines Group is taking a new pace of innovation in transition to achieve by the conventional forefront of facing the future,China Eastern Airlines Group is taking a new pace of innovation in transition to achieve by the conventional . air carrier to the modern aviation service integrators of the transition, to build a "staff love, customer first, shareholders satisfied, social trust" outstanding enterprise precise, delicate, refined service for global travelers will continue to create exciting experience air carrier to the modern aviation service integrators of the transition, to build a "staff love, customer first, shareholders satisfied, social trust" outstanding enterprise precise, delicate, refined service for global travelers will continue to create exciting experience .
China Eastern Airlines, China Eastern Airlines) (hereinafter referred to as the Shanghai - based China Eastern Airlines, China Eastern Airlines) (hereinafter referred to as the Shanghai - based . as one of China's big three airlines, from Shanghai was founded in 1957 the first flight of the squadron, to New York in 1997, Hong Kong, and Shanghai as the only Chinese airline listed China Eastern to blaze a trail,Change the innovative development road as one of China's big three airlines, from Shanghai was founded in 1957 the first flight of the squadron, to New York in 1997, Hong Kong, and Shanghai as the only Chinese airline listed China Eastern to blaze a trail,Change the innovative development road .
currently, China Eastern has 11 branches in the world, 50 of these overseas departments and offices, including Shanghai Airlines Co Ltd, China Eastern Yunnan Co Ltd, China's airline of China United Airlines, etc. is a wholly - owned subsidiaries and 24 by 400 more than the average age of seven year - and - medium - sized aircraft of China Eastern Airlines fleet, a year for the Global 7000 million passengers, passenger volume was ranked the world's fifth 400 more than the average age of seven year - and - medium - sized aircraft of China Eastern Airlines fleet, a year for the Global 7000 million passengers, passenger volume was ranked the world's fifth .
"Eastern Miles" KrisFlyer Members can enjoy the day joins alliance the 19 member companies of the integral of the mileage program,Members interests and global 525 between the Airport VIP Lounge "Eastern Miles" KrisFlyer Members can enjoy the day joins alliance the 19 member companies of the integral of the mileage program,Members interests and global 525 between the Airport VIP Lounge . adhering to the "customer - focused, enamored with service" concept, China Eastern Airlines is committed to building a "staff love, customer first, shareholders satisfied, social trust" of world class aviation service integrators adhering to the "customer - focused, enamored with service" concept, China Eastern Airlines is committed to building a "staff love, customer first, shareholders satisfied, social trust" of world class aviation service integrators .
since 2009, with new attitude to usher in a new development, "the Civil Aviation Flight Safety Five Star Award", "Fortune" magazine's list of "2011 's most innovative Chinese companies", became the first to be recognized as" China Famous Brand" of aviation firms since 2009, with new attitude to usher in a new development, "the Civil Aviation Flight Safety Five Star Award", "Fortune" magazine's list of "2011 's most innovative Chinese companies", became the first to be recognized as" China Famous Brand" of aviation firms . Donghang accumulated over billions of profits for three consecutive years, return on equity is ranked in the forefront of the state - owned enterprises (SOEs),China's securities market is the seventh annual meeting awarded the "Golden Phoenix Award from the" Donghang accumulated over billions of profits for three consecutive years, return on equity is ranked in the forefront of the state - owned enterprises (SOEs),China's securities market is the seventh annual meeting awarded the "Golden Phoenix Award from the" .
"world grade, oriental charm", and ", the delicate, precise measurements of the quality of services for global passengers constantly with a wonderful travel experience "world grade, oriental charm", and ", the delicate, precise measurements of the quality of services for global passengers constantly with a wonderful travel experience .
Corporate Identity
Old Identity
Airlines are the basic patterning is circular, red and blue, and white to Airlines are the basic patterning is circular, red and blue, and white to . implies the sun, the sea of the upper and lower semicircular combined with swallows, red semicircle implies the sun, the sea of the upper and lower semicircular combined with swallows, red semicircle .
CEA's corporate image, symbolizing the divine light of Chaoyang, represents passion, vigor, and sunrise East, with Eastern Airlines name.a blue semicircle, symbolizing broadness of sea wave, which symbolizes the Eastern route around the world;ease of Yinyan, a symbol of the aircraft, the swallows are also considered as carrier of the Oriental culture, embodies the warmth of the Oriental the swallow tail lines are drawn to CEA's English name "CHINA EASTERN" of the word the swallow tail lines are drawn to CEA's English name "CHINA EASTERN" of the word .
CE CE.
The New Identification
CEA's new logo and a new visual identity for the September 9, 2014 CEA's new logo and a new visual identity for the September 9, 2014 . Eastern Airlines officially released this logo based on the optimization and upgrading of enterprises and the new strategic plan will be more internationalization. So the new LOGO to the maximum extent of the right of the symbol identifying the flying swallow, red - blue mix of font combination way
new LOGO character uses the round object, but there are some subtle changes in the typeface from the original angle of the typeface is changed to a new rounded sans - serif fonts, character sets and tie - in with a more unified new LOGO character uses the round object, but there are some subtle changes in the typeface from the original angle of the typeface is changed to a new rounded sans - serif fonts, character sets and tie - in with a more unified . Eastern Airlines, the largest changes are the swallows,The new design will drain her from a circular cage in which frees the original Eastern Airlines, the largest changes are the swallows,The new design will drain her from a circular cage in which frees the original .
swallows modelling has many straight lines, the new design is largely replaced by an arc of a circle, an overall streamlined processing makes her look more stretch, she seemed to see the shackles after a break for freedom to rush to swallow in the sky swallows modelling has many straight lines, the new design is largely replaced by an arc of a circle, an overall streamlined processing makes her look more stretch, she seemed to see the shackles after a break for freedom to rush to swallow in the sky .
Evaluation
CEA's traditional red and blue, and white circular markings, born in 1988 and the establishment of the board of China Eastern Airlines, China Eastern has been accompanied by a person who has been 26 years since, carrying the whole Eastern people of honor, a sense of belonging and happiness CEA's traditional red and blue, and white circular markings, born in 1988 and the establishment of the board of China Eastern Airlines, China Eastern has been accompanied by a person who has been 26 years since, carrying the whole Eastern people of honor, a sense of belonging and happiness . Eastern Airlines brand identity, in the continuation of traditional techniques, adding more elements times Eastern Airlines brand identity, in the continuation of traditional techniques, adding more elements times .
lily - white of the fuselage, as being more "Simplicity, simplicity" of the modern commercial qualities;blue - and - swallow identification, manifest their Eastern "It is ashionable, kinesthetic vitality" of international development at abroad and in positioning lily - white of the fuselage, as being more "Simplicity, simplicity" of the modern commercial qualities;blue - and - swallow identification, manifest their Eastern "It is ashionable, kinesthetic vitality" of international development at abroad and in positioning . aviation brand vision design, our discovery of LOGO update all emphasize the brand name, the font, size, proportion of the area that attracts aviation brand vision design, our discovery of LOGO update all emphasize the brand name, the font, size, proportion of the area that attracts .
such a design has the advantage of LOGO regardless of size, can still be clearly recognizable brand name such a design has the advantage of LOGO regardless of size, can still be clearly recognizable brand name . but unfortunately, this new design and does not adopt this approach, the LOGO in the recognizability of the text is not enhanced but unfortunately, this new design and does not adopt this approach, the LOGO in the recognizability of the text is not enhanced .
In addition, in the aviation industry in brand, bird, ribbon, etc metaphor for the aircraft and of ordinary In addition, in the aviation industry in brand, bird, ribbon, etc metaphor for the aircraft and of ordinary .
Historical Evolution
China Eastern Airlines Corp Ltd was set up in 1988 with the Eastern China Eastern Airlines Corp Ltd was set up in 1988 with the Eastern . in January 1957, the original Shanghai Civil Aviation Administration was set up after the liberation of Shanghai, first flying squadron, the squadron expanded several times and subsequently integrate the in January 1957, the original Shanghai Civil Aviation Administration was set up after the liberation of Shanghai, first flying squadron, the squadron expanded several times and subsequently integrate the .
name changing in 1988, according to the CAAC and the separation of politics and enterprise of the management system reform plan, China Eastern Airlines flight team in the 5th Fighter Group was founded on the basis of the establishment, the team's other branches successively under the newly established China Eastern Airlines and China Eastern Airlines name changing in 1988, according to the CAAC and the separation of politics and enterprise of the management system reform plan, China Eastern Airlines flight team in the 5th Fighter Group was founded on the basis of the establishment, the team's other branches successively under the newly established China Eastern Airlines and China Eastern Airlines . from their actions as" innovation, deepening reform,Fly to the world "of strategic decision - making, only using three years then debutted to fly to the United States and Western Europe, with flights to from their actions as" innovation, deepening reform,Fly to the world "of strategic decision - making, only using three years then debutted to fly to the United States and Western Europe, with flights to .
to the" Eastern "developed a strong international competitiveness of aviation enterprise, October 1993, the establishment of the Group and China Eastern Airlines, is successfully implemented by the regional airline to international airlines in addition to the transition of the to the" Eastern "developed a strong international competitiveness of aviation enterprise, October 1993, the establishment of the Group and China Eastern Airlines, is successfully implemented by the regional airline to international airlines in addition to the transition of the . air transport industry diversified, enterprises with investment relating to advertising media, tourism, hotels, financial futures, the import and export trade, real estate, aviation, food, machinery and equipment manufacturing industries air transport industry diversified, enterprises with investment relating to advertising media, tourism, hotels, financial futures, the import and export trade, real estate, aviation, food, machinery and equipment manufacturing industries .
no later than 31 December 1994 the former China Eastern to Shanghai and the headquarters of the child,Branch was restructured into a joint - stock company, there is no other association of a wholly - owned subsidiary and joint venture in which the entire stake in China Eastern Airlines Corporation became separate from no later than 31 December 1994 the former China Eastern to Shanghai and the headquarters of the child,Branch was restructured into a joint - stock company, there is no other association of a wholly - owned subsidiary and joint venture in which the entire stake in China Eastern Airlines Corporation became separate from . Group as the only sponsor with sponsors for China Eastern Airlines and China Eastern Airlines Group as the only sponsor with sponsors for China Eastern Airlines and China Eastern Airlines .
2002, Northwest Airlines, Yunnan Airlines and China Eastern Airlines Group Company's Restructure 2002, Northwest Airlines, Yunnan Airlines and China Eastern Airlines Group Company's Restructure . holdings of China Eastern Airlines,China Eastern Group which owns 61. 64 per cent stake in
on 14 March 2006, China Eastern Airlines to become the 2010 Shanghai World Expo's first aviation partner (passenger) on 14 March 2006, China Eastern Airlines to become the 2010 Shanghai World Expo's first aviation partner (passenger) . Eastern Airlines selected the Airbus A340 - 600 aircraft (registration number B - 6055) Painted Painting Expo launched aircraft No.
Group and China Eastern Airlines in 2002 and on 11 October at the Great Hall of the People in Beijing announced its Group and China Eastern Airlines in 2002 and on 11 October at the Great Hall of the People in Beijing announced its . Eastern Aviation Group Company (hereinafter referred to as the Eastern Group) is a former Aviation Corporation, which are based on the original annexation of China Northwest Airlines,combined the former Yunnan Airlines, at the same time it is a central enterprise in our country as a junior, the backbone of the Air Transport Group, one of the Eastern Aviation Group Company (hereinafter referred to as the Eastern Group) is a former Aviation Corporation, which are based on the original annexation of China Northwest Airlines,combined the former Yunnan Airlines, at the same time it is a central enterprise in our country as a junior, the backbone of the Air Transport Group, one of the .
Eastern Airlines headquartered in Shanghai, with its full name: China Eastern Air Holding Company, english abbreviate: CEAH Eastern Airlines headquartered in Shanghai, with its full name: China Eastern Air Holding Company, english abbreviate: CEAH . registered 25. 58441 billion yuan, as of January 2010, China Eastern had total assets of about 108.5 billion yuan renminbi, owns 330 UAVs which are medium - sized transport aircraft, general aviation aircraft 18, navigable point 151,more than 6 million people
Eastern Group business includes: the transport of persons, air transport and general aviation business and related products production and sales of duty - free (containing), aviation equipment and equipment maintenance, passenger and freight aviation and ground agents, aircraft leasing, aviation training and consulting as well as national of that other business as Eastern Group business includes: the transport of persons, air transport and general aviation business and related products production and sales of duty - free (containing), aviation equipment and equipment maintenance, passenger and freight aviation and ground agents, aircraft leasing, aviation training and consulting as well as national of that other business as . China Eastern Group its core business of China Eastern Airlines is the first listed aviation industry, in 1997 in New York, Hong Kong and Shanghai Stock Exchange, the establishment of a modern enterprise system, implement big group,the big companies has laid an important foundation in China Eastern Group its core business of China Eastern Airlines is the first listed aviation industry, in 1997 in New York, Hong Kong and Shanghai Stock Exchange, the establishment of a modern enterprise system, implement big group,the big companies has laid an important foundation in .
its predecessor was founded in June 1988 of China Eastern Airlines, in 1997 in Hong Kong, New York, the Shanghai stock market listing, CAAC is the industry the first listed its predecessor was founded in June 1988 of China Eastern Airlines, in 1997 in Hong Kong, New York, the Shanghai stock market listing, CAAC is the industry the first listed . Eastern Airlines and Shanghai as the composite hub, Xi 'an, Kunming is the hub for the region, leading to the rest of the world's aviation network Eastern Airlines and Shanghai as the composite hub, Xi 'an, Kunming is the hub for the region, leading to the rest of the world's aviation network .
East Airways group has nine exclusively - owned or holding 21 East Airways group has nine exclusively - owned or holding 21 . home after several years of adjustment and optimization of resources integration:, primarily forming the airline food, import, financial futures, media advertising, booking travel ticket, airport investment business as an auxiliary of the Air Transport Service home after several years of adjustment and optimization of resources integration:, primarily forming the airline food, import, financial futures, media advertising, booking travel ticket, airport investment business as an auxiliary of the Air Transport Service .
"Eleventh Five - Year Plan" period, China Eastern Group's principal objective is to implement the hub strategy is the core of development planning, the construction of Shanghai as an axis of the central network operations\ sectd\ linex0\ endnhere\ sectlinegrid360\ sectdefaultcl\ sftnbj} {\, actively and Efficient, perfect network structure to form "Eleventh Five - Year Plan" period, China Eastern Group's principal objective is to implement the hub strategy is the core of development planning, the construction of Shanghai as an axis of the central network operations\ sectd\ linex0\ endnhere\ sectlinegrid360\ sectdefaultcl\ sftnbj} {\, actively and Efficient, perfect network structure to form . Shanghai for passenger and cargo hub, Kunming, Xi 'an and Wuhan as a regional hub, based on the domestic market, the radiation of the international airline network layout, covering North America, South America, Europe, Central Asia, South Asia, Southeast Asia, North Africa, South Africa and from South Australia Shanghai for passenger and cargo hub, Kunming, Xi 'an and Wuhan as a regional hub, based on the domestic market, the radiation of the international airline network layout, covering North America, South America, Europe, Central Asia, South Asia, Southeast Asia, North Africa, South Africa and from South Australia .
in addition to its core business, for the relevant industries, and foster new profit growth point,ensure value preservation and appreciation of state - owned assets in addition to its core business, for the relevant industries, and foster new profit growth point,ensure value preservation and appreciation of state - owned assets . as its core business of China Eastern China Eastern Airlines Corp. Ltd. (hereinafter referred to as shares), New York in 1997, Hong Kong, and Shanghai as the only Chinese airline listed
shares each year for the Global 7000 million of passengers, passenger volume was ranked as the fifth shares each year for the Global 7000 million of passengers, passenger volume was ranked as the fifth . SkyTeam member China Eastern shares with the Alliance's cohesion, constructed by Shanghai hub, accessible by 187 nations of world, 1000 destination transportation network SkyTeam member China Eastern shares with the Alliance's cohesion, constructed by Shanghai hub, accessible by 187 nations of world, 1000 destination transportation network .
since 2009, China Eastern Group as a whole to usher in a new development,"CAAC flight safety Five Star Award," Fortune "magazine's" 25 most innovative Chinese companies are strong," WPP agency Interbrand ranked "the most valuable Chinese brands Top 50", and the top - ranked, for three consecutive years have accumulated billions of profit, return on equity among SOEs since 2009, China Eastern Group as a whole to usher in a new development,"CAAC flight safety Five Star Award," Fortune "magazine's" 25 most innovative Chinese companies are strong," WPP agency Interbrand ranked "the most valuable Chinese brands Top 50", and the top - ranked, for three consecutive years have accumulated billions of profit, return on equity among SOEs . forefront in August 2015, the "Eastern" brand was selected by the "China Brand Research Institute" sponsored "2015 China top 500 brands" list, ranked 56 bit forefront in August 2015, the "Eastern" brand was selected by the "China Brand Research Institute" sponsored "2015 China top 500 brands" list, ranked 56 bit .
Enterprise Culture
On 9 August 2012, China Eastern held a business culture of the brand value of propaganda of the General Assembly, officially released the final version of the CEA's corporate culture and brand value system, which marks the eastern building of enterprise culture and brand - building have been important gains in On 9 August 2012, China Eastern held a business culture of the brand value of propaganda of the General Assembly, officially released the final version of the CEA's corporate culture and brand value system, which marks the eastern building of enterprise culture and brand - building have been important gains in . Eastern cultural gene originates from each employee for their day - to - day work practice, Eastern Airlines, China Eastern culture that contains the common wisdom of all the staff Eastern cultural gene originates from each employee for their day - to - day work practice, Eastern Airlines, China Eastern culture that contains the common wisdom of all the staff .
culture and brand - building is never going to happen overnight, and needs the human CEA's perseverance, perseverance, had led to a gradual downward in direction of conduction, by the known to the progressive realization of the row of the transformation, steps from the inside to the outside of the transfer,gradually diffuse into the poly of the force, really stems from the practice, the practice of the enterprise culture concept into practice, practice guidance, the CEA's soft power take - off culture and brand - building is never going to happen overnight, and needs the human CEA's perseverance, perseverance, had led to a gradual downward in direction of conduction, by the known to the progressive realization of the row of the transformation, steps from the inside to the outside of the transfer,gradually diffuse into the poly of the force, really stems from the practice, the practice of the enterprise culture concept into practice, practice guidance, the CEA's soft power take - off . a CEA is the corporate culture of the idea system. The contents include: corporate vision, i.e., becomes a "staff love, customer first, shareholders satisfied, social trust" of world - class airlines;enterprise's core values, i.e., the customer supreme, fine Zhiyuan;the spirit of enterprise, strict and efficient, passion beyond
II, Eastern Airlines brand value system that involves: brand core value, i.e. with the grade of world, the oriental charm;Brand positioning, i.e., to be precise, delicate, refined service, with a wonderful travel experience.brand temperament, beautiful, elegant, stylish decade culture, leading the Eastern Airlines in 2002, CAAC boldly and resolutely push forward the third industry, it is necessary that the system is one of the three major airlines (the backbone of the rapidly expanding scale, market layout, route network and fleet structure adjustment to obtain a breakthrough, with new sources of financing, competitiveness and risk resistance capacity is greatly improved; the decade culture, leading the Eastern Airlines in 2002, CAAC boldly and resolutely push forward the third industry, it is necessary that the system is one of the three major airlines (the backbone of the rapidly expanding scale, market layout, route network and fleet structure adjustment to obtain a breakthrough, with new sources of financing, competitiveness and risk resistance capacity is greatly improved; the .
as a result of which the entire market structure significantly optimized, and thus changed the strength dispersion, under their own steam, competition disorder and the like, to assure the filter convergence and efficiently improve market concentration as a result of which the entire market structure significantly optimized, and thus changed the strength dispersion, under their own steam, competition disorder and the like, to assure the filter convergence and efficiently improve market concentration .,The reform of prominent significance lies in the cultural industry of the iconoclastic ,The reform of prominent significance lies in the cultural industry of the iconoclastic .
Army Aviation Cultural culture as one of the main sources of its formation and development of far - reaching Army Aviation Cultural culture as one of the main sources of its formation and development of far - reaching . army strong sense of responsibility, strong - willed, and disciplined attack was precipitated as a civilian cultural tradition, but its emphasis on command and obedience of the neglect of individual and organization activity, which limits the active creative reform of thinking mode, whereas being born from the supply of military equalitarianism allocation results in most of the staff and a lack of competition and of benefit army strong sense of responsibility, strong - willed, and disciplined attack was precipitated as a civilian cultural tradition, but its emphasis on command and obedience of the neglect of individual and organization activity, which limits the active creative reform of thinking mode, whereas being born from the supply of military equalitarianism allocation results in most of the staff and a lack of competition and of benefit .
Bishi of CAAC has yet to fully realize socialization and commercialization,in 2002, the reform thoroughly, is anything but Bishi of CAAC has yet to fully realize socialization and commercialization,in 2002, the reform thoroughly, is anything but . through the establishment of a modern enterprise system, introducing market competition mechanism, market supply and demand on the basis of the low - price policy and other measures, China's state - owned airlines realize complete decoupling, through the establishment of a modern enterprise system, introducing market competition mechanism, market supply and demand on the basis of the low - price policy and other measures, China's state - owned airlines realize complete decoupling, .
- enterprise cooperation and the deepening of reform and opening up the process of accession, the civil aviation culture gradually from military culture to modern organizational culture change, from civil aviation is in the "closed market" towards" open markets" - enterprise cooperation and the deepening of reform and opening up the process of accession, the civil aviation culture gradually from military culture to modern organizational culture change, from civil aviation is in the "closed market" towards" open markets" . whereupon, in the sun and the sea between the soaring of China Eastern, which is set to be the only way for the majority of the passengers knew and loved the little Swallow began a new journey whereupon, in the sun and the sea between the soaring of China Eastern, which is set to be the only way for the majority of the passengers knew and loved the little Swallow began a new journey .
but the development of enterprises like the tree's growth,The years may turn out to be branches of the tree - growing is well developed, it is also possible to make the leafy canopy of litter - blighted but the development of enterprises like the tree's growth,The years may turn out to be branches of the tree - growing is well developed, it is also possible to make the leafy canopy of litter - blighted . IATA "by ten years so enamoured of the Civil Service Award, the American Association's" Five Star Diamond Award", the tenth of the global airline profit, first enter the capital market of China Continental etc, these former glory and not because of the historic 2002 restructuring continues, glows in the dark, in contrast, after which the Although dong hang also did a series of strategic adjustment and reform initiatives,but still encountered serious difficulties and challenges of recombinant IATA "by ten years so enamoured of the Civil Service Award, the American Association's" Five Star Diamond Award", the tenth of the global airline profit, first enter the capital market of China Continental etc, these former glory and not because of the historic 2002 restructuring continues, glows in the dark, in contrast, after which the Although dong hang also did a series of strategic adjustment and reform initiatives,but still encountered serious difficulties and challenges of recombinant .
has too often been regarded as the healthy development of China Eastern Airlines, one of the main causes of has too often been regarded as the healthy development of China Eastern Airlines, one of the main causes of . from the second half of 1997, the Chinese airlines started merger, China Eastern Airlines together in five years was one of five airlines from the second half of 1997, the Chinese airlines started merger, China Eastern Airlines together in five years was one of five airlines .
of the big three and, when incorporated into most of the airline, which integrate, fusion of the most difficult, the burden of history and also the heaviest, Eastern Airlines, in the process of restructuring to pay a great deal of reform and restructuring costs, to the detriment of the real business of castrating of the big three and, when incorporated into most of the airline, which integrate, fusion of the most difficult, the burden of history and also the heaviest, Eastern Airlines, in the process of restructuring to pay a great deal of reform and restructuring costs, to the detriment of the real business of castrating . actually restructuring of civil aviation in the same year, China Eastern has proposed a "management reengineering and culture innovation",and in 2004 published the first edition of the Corporate Culture Manual "Xinyu", systematically induces and summarized the corporate identity, mission, objectives, spirit, core values, management principles, ethics, team training, managers creed, culture of China "and so on ten aspects of the cultural dimension and the cultural connotation of the actually restructuring of civil aviation in the same year, China Eastern has proposed a "management reengineering and culture innovation",and in 2004 published the first edition of the Corporate Culture Manual "Xinyu", systematically induces and summarized the corporate identity, mission, objectives, spirit, core values, management principles, ethics, team training, managers creed, culture of China "and so on ten aspects of the cultural dimension and the cultural connotation of the .
its core values is" Absolute sincerity enter altogether", the Yier Spirit is" above all else and satisfied services", the goal is" the pursuit of excellence, delicate and strong, " its core values is" Absolute sincerity enter altogether", the Yier Spirit is" above all else and satisfied services", the goal is" the pursuit of excellence, delicate and strong, ". Eastern Airlines hopes to use cohesive corporate culture, encouraged by the fighting, and has gradually taken the" Person syncretize with enterprises" to the realm of high Eastern Airlines hopes to use cohesive corporate culture, encouraged by the fighting, and has gradually taken the" Person syncretize with enterprises" to the realm of high .
. But development always has to be faced by the end of 2008,size up the situation in the country after timely to Eastern Airlines replaced the leadership for, the reform after it rises from the dead of the battle for survival, developing on the restructuring of the East of the War of the World Expo and the guarantee of the famous Battle of CEA is the beautiful But development always has to be faced by the end of 2008,size up the situation in the country after timely to Eastern Airlines replaced the leadership for, the reform after it rises from the dead of the battle for survival, developing on the restructuring of the East of the War of the World Expo and the guarantee of the famous Battle of CEA is the beautiful .
turnover for 2009 to 2011, China Eastern Group profit for three consecutive years, totaling more than 120 billion yuan, but especially so in 2010, shares a gross profit of 58.41 billion yuan, a company established 20 years of record profitability appears to be "explosive" growth, strengthen the core competitiveness of the brand, also received a significant boost the same team, provided that the market,The same resources, how to make a breakthrough in the exploration of Eastern Airlines, on the healthy and sustainable development of the road?It's a lot of people want to solve the problem, now also including China Eastern's management the same team, provided that the market,The same resources, how to make a breakthrough in the exploration of Eastern Airlines, on the healthy and sustainable development of the road?It's a lot of people want to solve the problem, now also including China Eastern's management .
2010, China Eastern Airlines general manager Liu Shaoyong was portrayed in the Jinggang Mountains, where he found his answer: "Chairman Mao has revealed to us that one team, one leader, one road, this very important 2010, China Eastern Airlines general manager Liu Shaoyong was portrayed in the Jinggang Mountains, where he found his answer: "Chairman Mao has revealed to us that one team, one leader, one road, this very important .", in his view, the thoughts of enterprise management, is to set up a strategy to manage the team, in order to set a direction and secretary of its Leading Party Members' Group and China Eastern ", in his view, the thoughts of enterprise management, is to set up a strategy to manage the team, in order to set a direction and secretary of its Leading Party Members' Group and China Eastern .
man also believes that Eastern Airlines and Shanghai as the core to the development direction is right, it's a pity because at the time of execution of the transaction and the parties of various ideological forces of drag 'n' roll,ultimately resulting in Shanghai company headquarters and two molecules of market developments does neither man also believes that Eastern Airlines and Shanghai as the core to the development direction is right, it's a pity because at the time of execution of the transaction and the parties of various ideological forces of drag 'n' roll,ultimately resulting in Shanghai company headquarters and two molecules of market developments does neither . in the final analysis, is the cultural concepts of "known" and "row" of dialectical problems in the final analysis, is the cultural concepts of "known" and "row" of dialectical problems .
through the East on the restructuring and the Expo after two tough, Eastern Airlines, occupies half the market share in Shanghai, is also determined that a new strategic goal: the CEA's Participations in Building in China "and the best service, management of the most elaborate, the core has a foothold in the market, the pursuit of growth, a globally competitive hub network airline", and were continually persistently, top - level decoding,the concept of strategic objectives and through the East on the restructuring and the Expo after two tough, Eastern Airlines, occupies half the market share in Shanghai, is also determined that a new strategic goal: the CEA's Participations in Building in China "and the best service, management of the most elaborate, the core has a foothold in the market, the pursuit of growth, a globally competitive hub network airline", and were continually persistently, top - level decoding,the concept of strategic objectives and . Shanghai hub to enhance the operational capability and quality, China Eastern Airlines has set by linear operations\ sectd\ linex0\ endnhere\ sectlinegrid360\ sectdefaultcl\ sftnbj} {type to network operations\ sectd\ linex0\ endnhere\ sectlinegrid360\ sectdefaultcl\ sftnbj} {\ the transformation of ideas, so as to increase the core hub in Shanghai, Kunming and regional hub for the region through its hub construction, and put on the market have focused on key markets and key routes on the network's contribution and that of the hub is connected to the degree of airline competition are now on Shanghai hub to enhance the operational capability and quality, China Eastern Airlines has set by linear operations\ sectd\ linex0\ endnhere\ sectlinegrid360\ sectdefaultcl\ sftnbj} {type to network operations\ sectd\ linex0\ endnhere\ sectlinegrid360\ sectdefaultcl\ sftnbj} {\ the transformation of ideas, so as to increase the core hub in Shanghai, Kunming and regional hub for the region through its hub construction, and put on the market have focused on key markets and key routes on the network's contribution and that of the hub is connected to the degree of airline competition are now on .
concept is gradually shifting from relying on price support, the service and product innovation, the whole civil aviation and the competing environment in mature concept is gradually shifting from relying on price support, the service and product innovation, the whole civil aviation and the competing environment in mature . Donghang is building a brand - new service ", in the traditional" face to faceartificial service on the basis of informationization construction of build - to - back mode of information service, eventually making passengers feel the "heart to heart" service experience Donghang is building a brand - new service ", in the traditional" face to faceartificial service on the basis of informationization construction of build - to - back mode of information service, eventually making passengers feel the "heart to heart" service experience .
to allow passengers to experience the best air travel services are the goal, as well as the Eastern Cultural Core Idea to allow passengers to experience the best air travel services are the goal, as well as the Eastern Cultural Core Idea . 9 August 2012, China Eastern Airlines officially released the final version of the CEA's corporate culture philosophy system, more than three years and again from the top to the bottom of carding and refine, in Eastern history, strategic objectives, location advantage, enterprise characteristics of in - depth analysis and discussion on the basis of fully absorbing the preliminary investigation, the theme,Demonstration of promotion on the outcome of the work, and a three - year turnaround for China Eastern, a comprehensive revitalization, transformation and upgrading, expand and strengthen the material in a form of enterprise spirit and sublimation, China Eastern will eventually becomes a "staff love, customer first, shareholders satisfied, social trust 'of world - class airlines" are determined as the enterprise vision, will our clients above, fine and persistent" to determine as the core values, will be "efficient, passion beyond" is determined on the spirit of these times is the essence of true 9 August 2012, China Eastern Airlines officially released the final version of the CEA's corporate culture philosophy system, more than three years and again from the top to the bottom of carding and refine, in Eastern history, strategic objectives, location advantage, enterprise characteristics of in - depth analysis and discussion on the basis of fully absorbing the preliminary investigation, the theme,Demonstration of promotion on the outcome of the work, and a three - year turnaround for China Eastern, a comprehensive revitalization, transformation and upgrading, expand and strengthen the material in a form of enterprise spirit and sublimation, China Eastern will eventually becomes a "staff love, customer first, shareholders satisfied, social trust 'of world - class airlines" are determined as the enterprise vision, will our clients above, fine and persistent" to determine as the core values, will be "efficient, passion beyond" is determined on the spirit of these times is the essence of true .
idea comes from practice, it is subjected to the test of practice, as the man says: "We are in their exploration and practice in the condense,a unique and excellent enterprise culture, these covers, harmony, innovation, fine, honest, assiduous, endeavoring as well as the cultural trait of Eastern Airlines has become the science for the development of the idea comes from practice, it is subjected to the test of practice, as the man says: "We are in their exploration and practice in the condense,a unique and excellent enterprise culture, these covers, harmony, innovation, fine, honest, assiduous, endeavoring as well as the cultural trait of Eastern Airlines has become the science for the development of the . "CEA's current management had told the media:" In the past few years the biggest gains is the change of enterprise "CEA's current management had told the media:" In the past few years the biggest gains is the change of enterprise.
thinking. "Indeed, if there is no unity of thinking, wouldn't put the watch ahead 10 minutes of" time ", there will be no" does not take the lead in first - class" of leadership to lead by example, small changes imply big idea .
Everyone knows" racing to catch up, who is also known to only the best resources in their passengers could win their hearts, but in the past of China Eastern, usually stays in the "knowledge" level of the, now China Eastern Airlines, have put the ideas rise to the "line" level Everyone knows" racing to catch up, who is also known to only the best resources in their passengers could win their hearts, but in the past of China Eastern, usually stays in the "knowledge" level of the, now China Eastern Airlines, have put the ideas rise to the "line" level . decided the idea, and ideas determine outlets, while the Executive Ability decided the idea, and ideas determine outlets, while the Executive Ability .
within the eye of consciousness, but also outwards in 1989,China Eastern Airlines unveiled the first aerial demonstration group "Ling -" group is exemplified by a crew, Civil Aviation industry can be said to be the service consciousness of the torchbearer within the eye of consciousness, but also outwards in 1989,China Eastern Airlines unveiled the first aerial demonstration group "Ling -" group is exemplified by a crew, Civil Aviation industry can be said to be the service consciousness of the torchbearer . in 2002 after the founding of the People's Republic of China Eastern Airlines Group, China Eastern Airlines will be required "to the satisfaction of the service priority of the service using the principle of the work, suggesting that the CEA's emphasis on the quality of services, has risen to the height of cultural tactic in 2002 after the founding of the People's Republic of China Eastern Airlines Group, China Eastern Airlines will be required "to the satisfaction of the service priority of the service using the principle of the work, suggesting that the CEA's emphasis on the quality of services, has risen to the height of cultural tactic .
2004, China Eastern shares to the State Administration for Industry and Trademark Office registered" Ling - service "trademark, Eastern Airlines pioneered air service,China became the first airline service, namely community service and service brand 2004, China Eastern shares to the State Administration for Industry and Trademark Office registered" Ling - service "trademark, Eastern Airlines pioneered air service,China became the first airline service, namely community service and service brand . brand - conscious awakening of Eastern Airlines in fact does suggest a decade ago or even twenty years before the organizational culture and must let the customer service and brand - building work, can promote the reputation of improving, and making use of the "image" of the brand - conscious awakening of Eastern Airlines in fact does suggest a decade ago or even twenty years before the organizational culture and must let the customer service and brand - building work, can promote the reputation of improving, and making use of the "image" of the .
effect but by 2008, CEA's corporate culture, while emphasizing the customer - oriented, but the service quality and social reputation does neither effect but by 2008, CEA's corporate culture, while emphasizing the customer - oriented, but the service quality and social reputation does neither . eyes only see and not see outside,Bishi of China Eastern Airlines has not recognized the internal and public dialogue interactions and cultural exchanges of the rapid development of information technology leads to the necessity of eyes only see and not see outside,Bishi of China Eastern Airlines has not recognized the internal and public dialogue interactions and cultural exchanges of the rapid development of information technology leads to the necessity of .
enterprise management hierarchies and boundaries are increasingly blurred, and the individual's actions are likely to be mapped to behavior of enterprises, the internal dynamics are likely to be amplified is external to the social crisis enterprise management hierarchies and boundaries are increasingly blurred, and the individual's actions are likely to be mapped to behavior of enterprises, the internal dynamics are likely to be amplified is external to the social crisis . business is evolving into an ecosystem, whether internal or external to the slightest change, has the possibility that cable! " business is evolving into an ecosystem, whether internal or external to the slightest change, has the possibility that cable! ".
now enterprise management is essentially on the management of social relation, which includes and internal employee relations, and also includes external passengers, shareholders and society based on this now enterprise management is essentially on the management of social relation, which includes and internal employee relations, and also includes external passengers, shareholders and society based on this .,China Eastern would put forward a "staff love, customer first, shareholders satisfied, social trust" the corporate vision and translate that into consensus common in today's ,China Eastern would put forward a "staff love, customer first, shareholders satisfied, social trust" the corporate vision and translate that into consensus common in today's .
to the company and external information, the advertisement which is related to the marketing of propagating and spoon - feed has been ineffective and was replaced by a bi - directional communication of to the company and external information, the advertisement which is related to the marketing of propagating and spoon - feed has been ineffective and was replaced by a bi - directional communication of . Eastern Airlines public relations consciousness of public relations began in the wake of the 2008 global crisis of public opinion a sensation of Eastern Airlines public relations consciousness of public relations began in the wake of the 2008 global crisis of public opinion a sensation of .
Berrien, Eastern Airlines, the experience and lessons, thorough which the traditional news - led propaganda mode to omnidirectional mode transformation and brand - building,The passive to negative events of the Crisis Public Relations Practices to the active dissemination of comprehensive coordination of crisis public relation system transformation Berrien, Eastern Airlines, the experience and lessons, thorough which the traditional news - led propaganda mode to omnidirectional mode transformation and brand - building,The passive to negative events of the Crisis Public Relations Practices to the active dissemination of comprehensive coordination of crisis public relation system transformation . outward vision still need to be considered in the other direction: outward vision still need to be considered in the other direction: .
airline Air Transportation Industry Chain is a complex value chain of the core, but due to the influence of various factors, the airline industry in the end airline Air Transportation Industry Chain is a complex value chain of the core, but due to the influence of various factors, the airline industry in the end . this torsion phenomenon is an urgent need for innovative business models, i.e. by air passenger carrier to the modern transformation service integrators, by the freight carrier to the modern logistics transformation, according to these two integrators
transformation, China Eastern Airlines has launched a series of steps the transformation, China Eastern Airlines has launched a series of steps the . in passenger service, brand management and product system is the key,to emphasize the internal coordination and linkage, the "Functional Culture" as" process - oriented culture ";In freight service on the new consolidation of China's airline has obtained the operation qualification issued by National Express, has opened domestic 10 fast freight line, initially established a domestic distribution network ground truck, and is working with China Eastern Airlines, a subsidiary of the aviation logistics assets to further consolidation and to build a "limitless" clearings intermodal in passenger service, brand management and product system is the key,to emphasize the internal coordination and linkage, the "Functional Culture" as" process - oriented culture ";In freight service on the new consolidation of China's airline has obtained the operation qualification issued by National Express, has opened domestic 10 fast freight line, initially established a domestic distribution network ground truck, and is working with China Eastern Airlines, a subsidiary of the aviation logistics assets to further consolidation and to build a "limitless" clearings intermodal .
product is a low level of business management, brand management is a high - level bussiness product is a low level of business management, brand management is a high - level bussiness . Eastern Airlines in 2009, the brand management of the concept of" safety is the root, service is the soul "and" customer - focused, enamored with service "concept to develop the safety culture and the construction of service culture,and on the basis of comprehensively promoting the brand construction of Eastern Airlines in 2009, the brand management of the concept of" safety is the root, service is the soul "and" customer - focused, enamored with service "concept to develop the safety culture and the construction of service culture,and on the basis of comprehensively promoting the brand construction of .
2011, Eastern Airlines, the Civil Aviation Authority has been awarded "Five Star Flight Safety Award," for which excellent operating performance in Fortune "," 2011 's most innovative Chinese companies, has been named the BrandZ China Top 50 Most Valuable Brands", the "Brand Competitiveness of Listed Companies" and ranked third with" the Shanghai and Shenzhen motherboard market the enterprise competitiveness was ranked as the sixth, becoming centrally - administered state - owned Administration for Industry and Commerce of the People's Republic of China in the first to be awarded the "Renowned Trademark of China" s civil aviation enterprises are behind 2011, Eastern Airlines, the Civil Aviation Authority has been awarded "Five Star Flight Safety Award," for which excellent operating performance in Fortune "," 2011 's most innovative Chinese companies, has been named the BrandZ China Top 50 Most Valuable Brands", the "Brand Competitiveness of Listed Companies" and ranked third with" the Shanghai and Shenzhen motherboard market the enterprise competitiveness was ranked as the sixth, becoming centrally - administered state - owned Administration for Industry and Commerce of the People's Republic of China in the first to be awarded the "Renowned Trademark of China" s civil aviation enterprises are behind . honour honour .
full efforts. As a matter of fact, if information is internal and external information communication channels,So is the emotional connection of employees and outside; they also play the cultural differences of the practitioner, is also the brand's spokesperson microblog application is facilitated by the emotional connection to microblog application is facilitated by the emotional connection to .
thousands of employees to "Eastern" tag is opened his own micro blog thousands of employees to "Eastern" tag is opened his own micro blog . they are potential brand image of the defender, but also customer advice and suggestions for potential solvers they are potential brand image of the defender, but also customer advice and suggestions for potential solvers .
in their daily work and deeds and with the image of the closely related in their daily work and deeds and with the image of the closely related . so there will be a "bird - strike landed safely after passengers and crew sing Xie", "air crew to welcome a new life", "a porter at the loving care of a dog"like moving deeds of mouth so there will be a "bird - strike landed safely after passengers and crew sing Xie", "air crew to welcome a new life", "a porter at the loving care of a dog"like moving deeds of mouth .
As China Eastern's header to reflect the voices of frontline staff promotion, "I am Eastern on show:" I'm a working quietly with the ordinary people of the As China Eastern's header to reflect the voices of frontline staff promotion, "I am Eastern on show:" I'm a working quietly with the ordinary people of the . in a lightning storm, wooing and never flinched or laches;festival of lights, are often of bright to the most mundane nights in a lightning storm, wooing and never flinched or laches;festival of lights, are often of bright to the most mundane nights .
I'm not perfect, but I was trying to be better, I'm not perfect, but I was trying to be better, . I know, standing in front of you in this moment, I really, I'm I know, standing in front of you in this moment, I really, I'm .
Eastern Airlines as" summing personnel, resources and similarities and China Eastern Group's birth by recombinant start Eastern Airlines as" summing personnel, resources and similarities and China Eastern Group's birth by recombinant start . multicultural fusion of benign, as well as a key to the success of the restructuring, reorganization of the enterprise's continuous healthy development of the multicultural fusion of benign, as well as a key to the success of the restructuring, reorganization of the enterprise's continuous healthy development of the .
in 2002 and with the "Joint", a series of "injection", "integration", "recombinant" in the form of a company from Yunnan rapidly into China Eastern "integration" management and administration in the process,But understanding this difference is due to the geographical and cultural differences did not really get to make up for in 2002 and with the "Joint", a series of "injection", "integration", "recombinant" in the form of a company from Yunnan rapidly into China Eastern "integration" management and administration in the process,But understanding this difference is due to the geographical and cultural differences did not really get to make up for . this contrasts with the 2009 Eastern Airlines, Shanghai Airlines and Recombinant this contrasts with the 2009 Eastern Airlines, Shanghai Airlines and Recombinant .
this involved 7 million and $170 billion of assets operation, the central enterprises and local enterprises, both listed companies of the restructuring period was only 10 months, "he said, to eliminate unnecessary competition, improve resource usage efficiency, lowering operating costs, and enhanced profitability this involved 7 million and $170 billion of assets operation, the central enterprises and local enterprises, both listed companies of the restructuring period was only 10 months, "he said, to eliminate unnecessary competition, improve resource usage efficiency, lowering operating costs, and enhanced profitability . Liu Shaoyong with" vertical "and" breaking "a summary of the East on recombinant Liu Shaoyong with" vertical "and" breaking "a summary of the East on recombinant .
he said:" Any enterprise restructuring, asset restructuring, psychological than recombinant he said:" Any enterprise restructuring, asset restructuring, psychological than recombinant . "Nothing down ideas, system will not be a concern, namely the reorganization, psychological concern is jobs, pay and benefits, and the development of space "Nothing down ideas, system will not be a concern, namely the reorganization, psychological concern is jobs, pay and benefits, and the development of space .
So on these issues, was not your intention, as far as possible. The principles, opened the knot of the employees, eliminate employee concerns, has been able to do "is not a petition, not one company layoffs, no pay, no one is dismissed by the Law of the People's Republic of China, to realize the benefit of the country, beneficial to society, to shareholders to benefit employees do not stand as a principle is actually mapped out another pair of philosophical concepts of dialectic:" and "same" and " do not stand as a principle is actually mapped out another pair of philosophical concepts of dialectic:" and "same" and ".
restructuring key to success is to form a unified and harmonious corporate culture, but on "unification" did not represent "the same", "harmony" does not represent the "Oneness" restructuring key to success is to form a unified and harmonious corporate culture, but on "unification" did not represent "the same", "harmony" does not represent the "Oneness" . culture is fundamentally about end - of - operation, inclusiveness and cultural differences, cultural consensus, and that's the broadminded, which can create a truly healthy and energetic corporate culture culture is fundamentally about end - of - operation, inclusiveness and cultural differences, cultural consensus, and that's the broadminded, which can create a truly healthy and energetic corporate culture .
Eastern enterprise cultural construction and one of the many difficulties of molecules results in centralized and decentralized authorization of contradiction, finally is a centralized allocation of resources and the molecules of the Rational Eastern enterprise cultural construction and one of the many difficulties of molecules results in centralized and decentralized authorization of contradiction, finally is a centralized allocation of resources and the molecules of the Rational . taking the resources as an example, in the early years of the Group,Eastern Airlines maintenance engineering system is still used for maintenance and management is a decentralized control, the aircraft could not be in accordance with the market demands for unified allocation and unclear duties, resources wasted taking the resources as an example, in the early years of the Group,Eastern Airlines maintenance engineering system is still used for maintenance and management is a decentralized control, the aircraft could not be in accordance with the market demands for unified allocation and unclear duties, resources wasted .
2005, China Eastern started maintenance system integration transformation, establishing the unified management, closed - loop control of modern engineering management, manpower resources, the overall planning, co - ordinating the operation, the integrated management of 2005, China Eastern started maintenance system integration transformation, establishing the unified management, closed - loop control of modern engineering management, manpower resources, the overall planning, co - ordinating the operation, the integrated management of . Another example is the Eastern Operations Control Centre of Operations Another example is the Eastern Operations Control Centre of Operations .
2004, Eastern Operations Control Center (AOC) inaugurated the hen, on all flights of the unified coordination and management,subversion of the traditional scheduling as the center of the operation mode is the initiator of the CEA's internal business processes and management changes 2004, Eastern Operations Control Center (AOC) inaugurated the hen, on all flights of the unified coordination and management,subversion of the traditional scheduling as the center of the operation mode is the initiator of the CEA's internal business processes and management changes . resources integration: a systematic way of thinking, whose purpose is to properly manage the two companies to each other while the respective separation of the functions and external to the enterprise mission of the same interests and relevant partners to integrate into an efficientOperation of the system and achieve greater effect at the end of the day resources integration: a systematic way of thinking, whose purpose is to properly manage the two companies to each other while the respective separation of the functions and external to the enterprise mission of the same interests and relevant partners to integrate into an efficientOperation of the system and achieve greater effect at the end of the day .
, resources integration: it reflected the "and" same "and" the dialectical relations, safety, service, marketing, operation, etc., of system integration and value - creating centers of the positioning is mapping out a kind of "seeking common ground while putting aside difference, and the severity of the global outlook and attitudes of tolerance competitors also will be put to the test of CEA's mind to the Man of competitors also will be put to the test of CEA's mind to the Man of .
sound back to the market after China Eastern's most important work is to become a hub for the network airline offer a more convenient air services, and sound back to the market after China Eastern's most important work is to become a hub for the network airline offer a more convenient air services, and . foreign airlines and trains, the competition is unavoidable, but China Eastern is optimally suited to problem - solving, and"competitor" to co - operate to rivals became a team - mate foreign airlines and trains, the competition is unavoidable, but China Eastern is optimally suited to problem - solving, and"competitor" to co - operate to rivals became a team - mate .
2011, China Eastern Airlines officially joins SkyTeam, including Sky's other 18 internationally renowned airline has gone hand in hand, leveraging the coalition greatly expanded its global route network 2011, China Eastern Airlines officially joins SkyTeam, including Sky's other 18 internationally renowned airline has gone hand in hand, leveraging the coalition greatly expanded its global route network . also became team - mates have HSR also became team - mates have HSR .
2012, Eastern Group signed a strategic cooperation agreement with the Shanghai Railway Bureau, jointly agreed to release "empty CTT 2012, Eastern Group signed a strategic cooperation agreement with the Shanghai Railway Bureau, jointly agreed to release "empty CTT . competing products thinking that guided China Eastern will gradually to rival networks cleverly converted radiation network competing products thinking that guided China Eastern will gradually to rival networks cleverly converted radiation network .
for a broader international market with rivals and win - win cooperation, Cea is trial and error. innovation in March 2012, China Eastern and Qantas' budget carrier Jetstar signed a joint venture established in Hong Kong Jetstar Hong Kong cable company, which is centrally - administered state - owned domestic airlines first forays low - cost penetration innovation in March 2012, China Eastern and Qantas' budget carrier Jetstar signed a joint venture established in Hong Kong Jetstar Hong Kong cable company, which is centrally - administered state - owned domestic airlines first forays low - cost penetration .
and Qantas partnership, and also for the future of Eastern Airlines in the domestic market to test the waters of the low - fare airline business that has grown more valuable experience and Qantas partnership, and also for the future of Eastern Airlines in the domestic market to test the waters of the low - fare airline business that has grown more valuable experience . midfalling blooms, there's a bit of bitterness was full of ups and downs, ups and downs from flying to buck the trend, China Eastern through constant exploration and practice, ultimately own its suitable development road of reform, and gradually construct harmonious, innovation, fine, honest,Endeavour is a feature of enterprise culture, these cultural idiosyncrasies is becoming the impetus for the development of the science of Eastern Airlines, China Eastern will also maintain the sustainable development of the initial power of midfalling blooms, there's a bit of bitterness was full of ups and downs, ups and downs from flying to buck the trend, China Eastern through constant exploration and practice, ultimately own its suitable development road of reform, and gradually construct harmonious, innovation, fine, honest,Endeavour is a feature of enterprise culture, these cultural idiosyncrasies is becoming the impetus for the development of the science of Eastern Airlines, China Eastern will also maintain the sustainable development of the initial power of .
Management Training
To promote "New Eastern Airlines" in a sustained, healthy and rapid development, China Eastern Airlines has arranged" Refined Management Strategy "was listed as one of the five strategies To promote "New Eastern Airlines" in a sustained, healthy and rapid development, China Eastern Airlines has arranged" Refined Management Strategy "was listed as one of the five strategies . on March 9, 2010, CEA's new executives in Shanghai Eastern Flight Training Co., Ltd held nearly 50 new mangers
participated in training on 9 March, fine management, project founder Liu Xianming, professor of the china eastern pairing new mangers with courses taught on intensive management is the enterprise face the crisis, the pursuit of excellence of weapon '", and Liu Xianming, a professor from the Management is the perpetual topic. What is the standardization of management,What is the fine management, enterprises need to implement meticulous management of the "barometer", detailed management can the need to establish a unified new ideas, meticulous management of Innovation and Practice of Fine Management Engineering, by guiding and promoting refinement management as well as aspect, were taught by day of training, new mangers on refined the idea, in theory, then, we understand, as new mangers in the future works, the better implementation of Eastern's meticulous management strategy, will play a positive role in the day of training, new mangers on refined the idea, in theory, then, we understand, as new mangers in the future works, the better implementation of Eastern's meticulous management strategy, will play a positive role in the .
Company Scale
Group headquarters is located in the most active and most developed city Shanghai, has one of the east, connecting Asia, Europe, Australia and the America's huge route network Group headquarters is located in the most active and most developed city Shanghai, has one of the east, connecting Asia, Europe, Australia and the America's huge route network . Group with a registered capital of RMB 25 million yuan, had total assets of about 516. 99 billion, 35000 employees, 168 large and modern rack transport aircraft, general aviation aircraft were 22, and runs 450 international airline,
Group also touches on a wide range of import and export, finance, aviation food, property, media advertising, machinery - manufacturing industry, the Group owns more than 20 subsidiaries Group also touches on a wide range of import and export, finance, aviation food, property, media advertising, machinery - manufacturing industry, the Group owns more than 20 subsidiaries .
Business Operation
In terms of air transport business, the company is at the full implementation of the "backbone network" strategy, a Shanghai - based, relying on the Yangtze River Delta, is connected to the global market, and of the huge passenger and cargo aviation network is rapidly formed in In terms of air transport business, the company is at the full implementation of the "backbone network" strategy, a Shanghai - based, relying on the Yangtze River Delta, is connected to the global market, and of the huge passenger and cargo aviation network is rapidly formed in . at the same time, the Group as set up, perfect and efficient "unified management", and gradually establish with the world level in the proximity of the flight safety technology, air and ground services, aircraft maintenance, marketing, operation control backbone service system at the same time, the Group as set up, perfect and efficient "unified management", and gradually establish with the world level in the proximity of the flight safety technology, air and ground services, aircraft maintenance, marketing, operation control backbone service system .
Group is a diversified strategy, aviation and import and export of financial services, air catering, ticketing, tourism, real estate, general aviation, machinery manufacturing,advertising media such as the secondary industry sector has been established, has formed a brand new pattern of diversified Group is a diversified strategy, aviation and import and export of financial services, air catering, ticketing, tourism, real estate, general aviation, machinery manufacturing,advertising media such as the secondary industry sector has been established, has formed a brand new pattern of diversified . is expected to last until the end of the Tenth Five - Year Plan period (2005), the Group will reach 46 total traffic turnover volume of passenger to 22.5 million, up to 80 tons, the total assets amounted to 520 billion yuan, with revenue of 260 million yuan, transportation aircraft reached 180 frame, the main business indicators estimated would exceed the original target of 15%, the Group will maintain 7% annual growth rates of the
the company with innovation, rapidly forming enterprise core competitive strength, creating world aviation enterprise brand and realizing a fast, robust,Sustainable Development are the core aims of China Eastern Group development strategy the company with innovation, rapidly forming enterprise core competitive strength, creating world aviation enterprise brand and realizing a fast, robust,Sustainable Development are the core aims of China Eastern Group development strategy . services on China Eastern Airlines is mainly engaged in domestic and international air freight and passenger, mail, luggage transport and general aviation traffic and extending service services on China Eastern Airlines is mainly engaged in domestic and international air freight and passenger, mail, luggage transport and general aviation traffic and extending service .
under the jurisdiction of Shandong, Anhui, Jiangxi, Shanxi, Hebei, Gansu, Northwest, Yunnan, Zhejiang, Beijing Branch under the jurisdiction of Shandong, Anhui, Jiangxi, Shanxi, Hebei, Gansu, Northwest, Yunnan, Zhejiang, Beijing Branch . Holdings China Cargo Airlines and China Eastern Airlines Co Ltd and Jiangsu Ltd, Sichuan Airlines Co Ltd, Shanghai Airlines Co., Ltd.,China United Airlines
stake of China Eastern Airlines Wuhan LTD wholly owned stake of China Eastern Airlines Wuhan LTD wholly owned . Eastern General Aviation Co., Ltd., China Eastern Air Transport
main business in the main business terms, the implementation of the "backbone network" strategy, establish Shanghai as the center, relying on the Yangtze River Delta, which is connected to the global market, both passenger and cargo air transportation network including domestic flights except routes main business in the main business terms, the implementation of the "backbone network" strategy, establish Shanghai as the center, relying on the Yangtze River Delta, which is connected to the global market, both passenger and cargo air transportation network including domestic flights except routes ., runs the business from Shanghai to international cities have international routes , runs the business from Shanghai to international cities have international routes .
east, connecting Asia, Europe, Australia and the Americas route network east, connecting Asia, Europe, Australia and the Americas route network . construct "unified management",establish close to world level of flight safety technology, air and ground services, aircraft maintenance, marketing, operation control backbone service system construct "unified management",establish close to world level of flight safety technology, air and ground services, aircraft maintenance, marketing, operation control backbone service system .
Eastern Fleet major models include the Airbus A300, Airbus A320, A330, A340, Boeing 737, Boeing 767, MD - 90 and CRJ - 200, ERJ - 145 Eastern Fleet major models include the Airbus A300, Airbus A320, A330, A340, Boeing 737, Boeing 767, MD - 90 and CRJ - 200, ERJ - 145 . and the like, by 2010 had 330 aircraft of various types of warplanes in more than 100 cities, and the like, by 2010 had 330 aircraft of various types of warplanes in more than 100 cities, .
. refund specified F, C: before submitted to the China Eastern website: Free: takeoff after submission of Eastern Airlines website refund specified F, C: before submitted to the China Eastern website: Free: takeoff after submission of Eastern Airlines website .
10% (i.e., the refund is not the same, the emergency order,must be an incoming notification of the refund, the airline shall be subject to the actual audit) Y, B, E, H: before submitted to the China Eastern website: 5%, flight after takeoff: 10% of the refund is not the same, the emergency order, must be an incoming notification of the refund, the airline to review actual whichever is L, M, N, R: before submitted to the China Eastern website: 20%, after it took off from the China Eastern website submission: 30% of the refund is not the same, the emergency order, must be an incoming notification of the refund, the airline shall be subject to the actual audit) S, V, T: before submitted to the China Eastern website: 40%, after it took off from Eastern Airlines submitted to the website: 50% of the refund is not the same, the emergency order,must be an incoming notification of the refund, the airline to review the actual subject P): 20 percent of the tickets for the provisions of the F, C: the prescribed time from the station (excluding December 31), free alteration of the prescribed time from the station after the change of free free alteration of the prescribed time from the station after the change of free .
B, E, and H: prescribed time from the station (excluding December 31), B, E, and H: prescribed time from the station (excluding December 31), . free alteration of the prescribed time from the station and then to collect the 5 percent fee for a change in the free alteration of the prescribed time from the station and then to collect the 5 percent fee for a change in the .
L, M, N, R: prescribed time from the station (excluding December 31), L, M, N, R: prescribed time from the station (excluding December 31), . 10% fee for a change in the prescribed time from the station and then to collect 20 percent of the fee for a change in the 10% fee for a change in the prescribed time from the station and then to collect 20 percent of the fee for a change in the .
P: such as changing to 3 days after the flight, in the respective accommodation opening of the case, allowing changes to different pre - sale period for tickets generated by the difference,non - exchangeable supplementary P: such as changing to 3 days after the flight, in the respective accommodation opening of the case, allowing changes to different pre - sale period for tickets generated by the difference,non - exchangeable supplementary . S, V, T: predetermined time from the station flight (before, 20% S, V, T: predetermined time from the station flight (before, 20% .
fee for a change in the prescribed time from the station and then to collect the 30 percent fee for a change in the fee for a change in the prescribed time from the station and then to collect the 30 percent fee for a change in the . Y: prescribed time from the station (excluding December 31), Y: prescribed time from the station (excluding December 31), .
free alteration of the prescribed time from the station and then to collect the 5 percent fee for a change free alteration of the prescribed time from the station and then to collect the 5 percent fee for a change .
The City's
Within The Territory Of The People's Republic Of China
Shanghai, Shijiazhuang, Qingdao, Ganzhou, Huaian, Jiangsu Province, Yangzhou, Taizhou, Mianyang, Beijing, Changzhou, Nanjing, Zhengzhou, Luoyang, Nanyang, Chengdu, Changsha, Sanya, Xiamen, Fuzhou, Chifeng, Ningbo, Guiyang, Guilin and Harbin, Changchun, Hohhot, Baotou, Jinan, Kunming, Nanchang, Wuxi, Xuzhou, Huai 'an, Hefei, Jining, Guangzhou, Shenzhen, Shenyang, Tianjin, Wenzhou, Xian, Lanzhou, Xining, Yantai and Yancheng, Jieyang, Chongqing, Urumqi, Wuhan, Xiangyang, Haikou, Xiamen, Yichang, Lvliang, Taiyuan, Enshi, Dalian, Taipei, Lhasa, Zhangye, Yuncheng, Weihai, Nanning Guangyuan, the Shanghai, Shijiazhuang, Qingdao, Ganzhou, Huaian, Jiangsu Province, Yangzhou, Taizhou, Mianyang, Beijing, Changzhou, Nanjing, Zhengzhou, Luoyang, Nanyang, Chengdu, Changsha, Sanya, Xiamen, Fuzhou, Chifeng, Ningbo, Guiyang, Guilin and Harbin, Changchun, Hohhot, Baotou, Jinan, Kunming, Nanchang, Wuxi, Xuzhou, Huai 'an, Hefei, Jining, Guangzhou, Shenzhen, Shenyang, Tianjin, Wenzhou, Xian, Lanzhou, Xining, Yantai and Yancheng, Jieyang, Chongqing, Urumqi, Wuhan, Xiangyang, Haikou, Xiamen, Yichang, Lvliang, Taiyuan, Enshi, Dalian, Taipei, Lhasa, Zhangye, Yuncheng, Weihai, Nanning Guangyuan, the .
Overseas
Paris, Penang, Rome, Keynes, Okinawa, Osaka, Tokyo, Frankfurt, Fukuoka, Busan, Gwangju, Hiroshima, Ho Chi Minh City, Kuala Lumpur, Jeju, Kagoshima, London, Los Angeles, Madrid, Mumbai, Nagoya, Moscow, Melbourne, Bangkok, Phuket, Bali, Cheongju, Saipan, Seoul, Vientiane, Vancouver, Sydney, Colombo, New Delhi, Singapore, Sapporo, Muan, San Francisco, Hong Kong, Macau, New York, Taipei, Taichung, Kaohsiung, Toronto, Dubai, Rome, Manila, Prague, Madrid, St Petersburg, Cebu and Paris, Penang, Rome, Keynes, Okinawa, Osaka, Tokyo, Frankfurt, Fukuoka, Busan, Gwangju, Hiroshima, Ho Chi Minh City, Kuala Lumpur, Jeju, Kagoshima, London, Los Angeles, Madrid, Mumbai, Nagoya, Moscow, Melbourne, Bangkok, Phuket, Bali, Cheongju, Saipan, Seoul, Vientiane, Vancouver, Sydney, Colombo, New Delhi, Singapore, Sapporo, Muan, San Francisco, Hong Kong, Macau, New York, Taipei, Taichung, Kaohsiung, Toronto, Dubai, Rome, Manila, Prague, Madrid, St Petersburg, Cebu and .
Company Honor
China Eastern Airlines, China Eastern Airlines Group is the core of the enterprise, will be the first of its kind in China in Hong Kong, New York and Shanghai - listed airline, with registered capital of RMB 4, 866, 950, 000 yuan, and China Eastern Airlines Group which owns 61. 64 per cent stake in China Eastern Airlines Corp. since its inception and won many titles in the industry, its brand overseas and enjoyed immense popularity, created the nation's civil aviation service quality only "five records, the industry also won the International Star Diamond Award" in 2000,Eastern Airlines Transport Service System through the ISO9002 quality assurance system authentication
2001 for China Eastern "Yinyan" brand won "China's top trademark of cognition on disurfiram - reaction", and obtained from the American Association in the world within the scope of the issue of the "Five Star Diamond Award" 2001 for China Eastern "Yinyan" brand won "China's top trademark of cognition on disurfiram - reaction", and obtained from the American Association in the world within the scope of the issue of the "Five Star Diamond Award" . on 12 December 2002, in "Seventh China a new enterprise record news conference" on the China Eastern Arctic route of flight - test and the Airbus A340 - 300 aircraft inspected two 4C is elected Chinese enterprises" Guinness" i.e. "China is a new enterprise record"
2003, CAAC's stake in China Eastern again won the title of "A Million Passengers About Civil Aviation Law of the People's Republic of Chinaaward prizeMeanwhile, Virginia Woolf? in the Civil Aviation Flight Safety Award "," safe and successful flight will mark the 10th anniversary of the 2008 Eastern 2003, CAAC's stake in China Eastern again won the title of "A Million Passengers About Civil Aviation Law of the People's Republic of Chinaaward prizeMeanwhile, Virginia Woolf? in the Civil Aviation Flight Safety Award "," safe and successful flight will mark the 10th anniversary of the 2008 Eastern . the world brand laboratory preparation of "Chinese buyer satisfaction first brand," the world brand laboratory preparation of "Chinese buyer satisfaction first brand," .
ranked ninth in 2009, the world's leading business magazine, Forbes magazine, Buffett the world, "and" The Economist "and a world lead of brand research laboratory in the world of enterprise competitiveness and the Ministry of Foreign Affairs hosted the 2009 (6th) China's 25 most respected companies," the airline for our excellent market performance and a good impression of the brand, won the"China's most respected companies," the award, as Chinese enterprises are playing a cadenza ranked ninth in 2009, the world's leading business magazine, Forbes magazine, Buffett the world, "and" The Economist "and a world lead of brand research laboratory in the world of enterprise competitiveness and the Ministry of Foreign Affairs hosted the 2009 (6th) China's 25 most respected companies," the airline for our excellent market performance and a good impression of the brand, won the"China's most respected companies," the award, as Chinese enterprises are playing a cadenza .
A Chronology
1993 Letter dated 6 October 1993, China Eastern Airlines Corp., which are put into CEA's Participations in Building "mainly to air transport, for the relevant industries, diversification, infiltration in all the industries of international aviation group", unless the air transport industry, the investment in enterprises respectively engaged in advertising media, tourism, hotels, financial futures, trade, real estate, aviation, food, equipment manufacturing and other industries 1997, February 1997, 4, 5 and 5 November, the East Aviation Corporation is affiliated with China Eastern Airlines Corp. respectively on the New York Stock Exchange,HKEx and the Shanghai stock exchange on its debut, the media, which is praised as" China's aviation stocks" for Chinese civil aviation history have opened a new page
1997, Cea in accordance with the law on the universal implementation of the original Chinese airlines merging 1997, Cea in accordance with the law on the universal implementation of the original Chinese airlines merging . 1998 August 1998, China Eastern and China Ocean Shipping (Group) Company of China Cargo Air Transport Co., Ltd. jointly established the
2000 early in the new century, under the leadership of the Civil Aviation Administration of China, China Eastern Airlines in terms of the theme to the reform and restructuring, the CAAC's reform of the high - spirited, actively opened the China Eastern Airlines, Northwest Airlines, Yunnan Airlines and joint and reorganization of the prologue,unified the three thought, completed in 2002 accounting Qingchan 2000 early in the new century, under the leadership of the Civil Aviation Administration of China, China Eastern Airlines in terms of the theme to the reform and restructuring, the CAAC's reform of the high - spirited, actively opened the China Eastern Airlines, Northwest Airlines, Yunnan Airlines and joint and reorganization of the prologue,unified the three thought, completed in 2002 accounting Qingchan . 2002 is the first year, according to China Eastern after joining WTO, the world aviation market of the new situation, accelerate the process of the interior of the principal industry, secondary industry, mechanism, institutional reform, striving for the new China Eastern Group organization integration, management standardization, specialization, pluralism development "for reform and development of the annual" target 2002 is the first year, according to China Eastern after joining WTO, the world aviation market of the new situation, accelerate the process of the interior of the principal industry, secondary industry, mechanism, institutional reform, striving for the new China Eastern Group organization integration, management standardization, specialization, pluralism development "for reform and development of the annual" target .
2003 2003, Group and China Eastern Airlines in the spirit of the 16th National Congress of the Communist Party of China, under the guidance of the important thought of the "Three Represents", the rapid advance of the main" five unify "of work,and has achieved gratifying successIt overseas travelers and the local market;safe in implementation when auxiliary out "nine" planning, integration was highlighted at the Group's strong advantages;The effective implementation of the cultural fusion and the ideological education, ensure the smooth progress of the reform and restructuring and 2003 2003, Group and China Eastern Airlines in the spirit of the 16th National Congress of the Communist Party of China, under the guidance of the important thought of the "Three Represents", the rapid advance of the main" five unify "of work,and has achieved gratifying successIt overseas travelers and the local market;safe in implementation when auxiliary out "nine" planning, integration was highlighted at the Group's strong advantages;The effective implementation of the cultural fusion and the ideological education, ensure the smooth progress of the reform and restructuring and . You value the way, in the first half of 2003, the SARS epidemic in the face of ordeal, New Eastern Airlines Corporation and 25,000 employees work with one heart and one mind and helped each other build strong ground against the Great Wall, realizing that the staff and passengers" zero infection "of a target, reflects the new China Eastern Group in times of emergencies in reining in the You value the way, in the first half of 2003, the SARS epidemic in the face of ordeal, New Eastern Airlines Corporation and 25,000 employees work with one heart and one mind and helped each other build strong ground against the Great Wall, realizing that the staff and passengers" zero infection "of a target, reflects the new China Eastern Group in times of emergencies in reining in the .
New Eastern Airlines Corporation for the first anniversary of the establishment of the day, ushered in the" safety of flight on the 10th Anniversary of the splendour of the New Eastern Airlines Corporation for the first anniversary of the establishment of the day, ushered in the" safety of flight on the 10th Anniversary of the splendour of the . 2004 2004,China Eastern Airlines officially determine the core values of Absolute sincerity enter altogether, and, in the range - wide scale 2004 2004,China Eastern Airlines officially determine the core values of Absolute sincerity enter altogether, and, in the range - wide scale .
This is Dong Hang in the enterprise cultural reinvention as an important step, China Eastern Airlines opened a new phase of building enterprise culture while This is Dong Hang in the enterprise cultural reinvention as an important step, China Eastern Airlines opened a new phase of building enterprise culture while ., further deepening the integration work, and all cadres and employees as well as wisdom and strength to achieve the goals of the revitalization of the Group of , further deepening the integration work, and all cadres and employees as well as wisdom and strength to achieve the goals of the revitalization of the Group of .
2005 up to January 2005, China Eastern Airlines the first Taiwanese charter flights from Shanghai Pudong Airport, the success of the inaugural 2005 Chinese, In April of that year assumed the Lien Chan visits Taiwan on the mainland in the entire ocean,the cpc central committee taiwan affairs office and has been highly praised by the 2005 up to January 2005, China Eastern Airlines the first Taiwanese charter flights from Shanghai Pudong Airport, the success of the inaugural 2005 Chinese, In April of that year assumed the Lien Chan visits Taiwan on the mainland in the entire ocean,the cpc central committee taiwan affairs office and has been highly praised by the . 2006 March 2006, China Eastern and Shanghai World Expo Coordination signed in Beijing the Expo 2010 Shanghai China (Air Transport Agreement) partners, China Eastern Airlines to become the 2010 Shanghai World Expo's first partner, the same day, China Eastern Airlines Airbus A340 - 600 aircraft named "Expo", and in the Beijing Capital International Airport official voyage 2006 March 2006, China Eastern and Shanghai World Expo Coordination signed in Beijing the Expo 2010 Shanghai China (Air Transport Agreement) partners, China Eastern Airlines to become the 2010 Shanghai World Expo's first partner, the same day, China Eastern Airlines Airbus A340 - 600 aircraft named "Expo", and in the Beijing Capital International Airport official voyage .
2007 In 2007, China Eastern Airlines unveiled the insurance body of large - scale cultural activities" in east aviation culture experience tour " 2007 In 2007, China Eastern Airlines unveiled the insurance body of large - scale cultural activities" in east aviation culture experience tour ". culture to develop experience - oriented categories in the weeks activities, offer rich cultural value - added services, giving Chinese culture a flying culture to develop experience - oriented categories in the weeks activities, offer rich cultural value - added services, giving Chinese culture a flying .
2008 In 2008, China Eastern Airlines launches another "oriental air Gourmet Culture Year" activities, visitors will have launched a series of over - the - air cuisine, were widely praised 2008 In 2008, China Eastern Airlines launches another "oriental air Gourmet Culture Year" activities, visitors will have launched a series of over - the - air cuisine, were widely praised . 2009 2009, Beijing Branch of China Eastern Airlines officially 2009 2009, Beijing Branch of China Eastern Airlines officially .
2010 In 2010, China Eastern Airlines Sichuan Branch was established as a base, and the Chengdu Shuangliu International Airport 2010 In 2010, China Eastern Airlines Sichuan Branch was established as a base, and the Chengdu Shuangliu International Airport . 2010, dated July 28, 2010,The Chinese Eastern Aviation Group Company was held in Kunming with Yunnan's unveiling ceremony, formally announced by China Eastern Airlines Co Ltd and China Eastern Group with joint investment of State - owned Assets Supervision and Administration Commission (SASAC) of Yunnan Province to China Eastern Yunnan branch is main body of the company, a joint venture between China Eastern Yunnan Co. made the substantial preparation efforts, and henceforth the partnership between the NASA turns a new page
2011 June 21, 2011 2011 June 21, 2011 . formally joined SkyTeam in 2012 on March 26, 2012, and China Eastern Airlines and Qantas's Jetstar Airways signed a memorandum of understanding.In Hong Kong, with a 50 - 50 of the airline company that Jetstar Hong Kong will provide services beginning in 2013, with a total contribution of $115 million, likely rose to nearly $1. 98
$2014 in 2014, China Eastern Airlines passenger volumes continue to grow strongly, has climbed to seventh in the rankings to become the world's seventh largest airline $2014 in 2014, China Eastern Airlines passenger volumes continue to grow strongly, has climbed to seventh in the rankings to become the world's seventh largest airline . 2014 China Eastern, but also excellent operational performance in the United States, "Aviation Week" published by the Law of the People's Republic of China, the world's best airline operational performance series ranked "rising up to fifteenth in the world,Chinese airlines are the top of the 2014 China Eastern, but also excellent operational performance in the United States, "Aviation Week" published by the Law of the People's Republic of China, the world's best airline operational performance series ranked "rising up to fifteenth in the world,Chinese airlines are the top of the .
In addition, when a positive layout and development of international and domestic flights to a network, and in 2015 will continue existing encryption of Los Angeles, New York, Paris and other international long - haul routes, to further enhance the international competitiveness of In addition, when a positive layout and development of international and domestic flights to a network, and in 2015 will continue existing encryption of Los Angeles, New York, Paris and other international long - haul routes, to further enhance the international competitiveness of .
Issuance Of Shares
China Eastern Airlines Corp. Ltd. issuance overview company name: China Eastern Airlines, short - form names: Oriental Securities code: Securities 600115 category: on Shanghai Stock Exchange Date: 11 / 05 / 1997 with registered address at Shanghai's Pudong Airport Avenue Route 66 with its office at No. 2550 Hongqiao business scope: domestic and international, regional aviation passenger, cargo, mail, luggage transportation service and extension service;general aviation business;Aerospace equipment manufacturing and maintenance;domestic and international airlines in the commission business of issuing and listing of overview Listing Sponsor: Guotai Securities Co., Ltd., a type of the shares: Shanghai Stock Exchange issued common shares in RMB Date: 10 / 24 / 1997 listing date: 11 / 05 / 1997, par value per share (Yuan): 1. 00 per share price (Yuan): 2. 45 a share earnings: 18.00 circulation (shares): 30000. 00 gross (10,000 yuan): The total proceeds ($73,500): 72085
Accident Record
1989 Hongqiao Shanghai air disaster on August 15, 1989: China Eastern Airlines (AN - 24 B - 3417) performed by the Shanghai to Nanchang flights in Hongqiao Airport due to engine failure on takeoff and crashed at the airport about 240 meters of Zhou Bang, resulting in 34 persons killed, only 6 survived 1989 Hongqiao Shanghai air disaster on August 15, 1989: China Eastern Airlines (AN - 24 B - 3417) performed by the Shanghai to Nanchang flights in Hongqiao Airport due to engine failure on takeoff and crashed at the airport about 240 meters of Zhou Bang, resulting in 34 persons killed, only 6 survived . 1993 Pacific distress on 6 April 1993: China Eastern Airlines MD - 11 (B) - 2171 airliner from Beijing to Shanghai - to - Los Angeles flight MU583 was in Alaska in the Aleutian Islands, about 950 nautical miles south of the Pacific Ocean sky flight when the slat is extended, the aircraft rapidly tumbling,Fall and rise times, fall height was 5000 ft 1993 Pacific distress on 6 April 1993: China Eastern Airlines MD - 11 (B) - 2171 airliner from Beijing to Shanghai - to - Los Angeles flight MU583 was in Alaska in the Aleutian Islands, about 950 nautical miles south of the Pacific Ocean sky flight when the slat is extended, the aircraft rapidly tumbling,Fall and rise times, fall height was 5000 ft .
The accident caused the death of two passengers, 149 passengers and seven crew members were injured in the accident aircraft The accident caused the death of two passengers, 149 passengers and seven crew members were injured in the accident aircraft . structure is not damaged, but the interior was badly damaged but structure is not damaged, but the interior was badly damaged but .
Fuzhou Air Disaster of 1993 26 October 1993: China Eastern Airlines MD - 82 jetliner (B - 2103) performed by the Shenzhen to Fuzhou MU5398 flight, landed in Fuzhou Yixu Airport when it crashed short of the runway, the fuselage broke into three???, forcing the 80 passengers on board the two died Fuzhou Air Disaster of 1993 26 October 1993: China Eastern Airlines MD - 82 jetliner (B - 2103) performed by the Shenzhen to Fuzhou MU5398 flight, landed in Fuzhou Yixu Airport when it crashed short of the runway, the fuselage broke into three???, forcing the 80 passengers on board the two died . 1998 Shanghai Hongqiao landing on 11 September 1998:China Eastern Airlines MD - 11 airliner 2173 - (B) is performed by the Shanghai to Beijing flight MU586, Shanghai Hongqiao International Airport after takeoff due to undercarriage failure and was forced to return to Shanghai Hongqiao, in the event that nobody injured in the subsequent events 1998 Shanghai Hongqiao landing on 11 September 1998:China Eastern Airlines MD - 11 airliner 2173 - (B) is performed by the Shanghai to Beijing flight MU586, Shanghai Hongqiao International Airport after takeoff due to undercarriage failure and was forced to return to Shanghai Hongqiao, in the event that nobody injured in the subsequent events .
are made into a movie called "emergency landing" are made into a movie called "emergency landing" . 2004 Baotou Air Crash November 21, 2004: Easter from Baotou to Shanghai MU5210 flights, a CRJ - 200 aircraft (B - 3072) before the merger of Yunnan Airlines, in a minute after takeoff, crashed, killing all 53 people 2004 Baotou Air Crash November 21, 2004: Easter from Baotou to Shanghai MU5210 flights, a CRJ - 200 aircraft (B - 3072) before the merger of Yunnan Airlines, in a minute after takeoff, crashed, killing all 53 people .
on 21 December 2006,China's State Administration of Work Safety and Ministry of Supervision announced the cause of the accident: during takeoff of the aircraft, due to contamination and the stall of wing is the critical angle of attack is reduced when the on 21 December 2006,China's State Administration of Work Safety and Ministry of Supervision announced the cause of the accident: during takeoff of the aircraft, due to contamination and the stall of wing is the critical angle of attack is reduced when the . aircraft just after the feet leave the floor, in the event of a warning in the case of aircraft stall, the pilots failed to take in a stall state, until the aircraft crashed in Baotou Airport overnight aircraft just after the feet leave the floor, in the event of a warning in the case of aircraft stall, the pilots failed to take in a stall state, until the aircraft crashed in Baotou Airport overnight .
aircraft when the weather conditions of the presence of frost, the frost is the greatest possible contaminants wing aircraft when the weather conditions of the presence of frost, the frost is the greatest possible contaminants wing . 2013 Shanghai Hongqiao runway after June 7, 2013, China Eastern Airlines ERJ - 145 performed by Huaian MU2947 flights flying to Shanghai Hongqiao, Shanghai Hongqiao Airport when landing to the runway,nose gear and main landing gear touchdown precedes the break, the plane on the runway 2013 Shanghai Hongqiao runway after June 7, 2013, China Eastern Airlines ERJ - 145 performed by Huaian MU2947 flights flying to Shanghai Hongqiao, Shanghai Hongqiao Airport when landing to the runway,nose gear and main landing gear touchdown precedes the break, the plane on the runway .
2014 Wuhan Airport's aircraft crashed on 23 March 2014, China Eastern Airlines Boeing 737 - 800 airliner from Wuhan Tianhe International Airport and China Southern Airlines aircraft collided, with no casualties 2014 Wuhan Airport's aircraft crashed on 23 March 2014, China Eastern Airlines Boeing 737 - 800 airliner from Wuhan Tianhe International Airport and China Southern Airlines aircraft collided, with no casualties . 2014 Nanning erroneously drop taxiway 2014 - 06 - 17 China Eastern flights MU2005, landing at Nanning Wuxu International Airport when the mislanding at on a case - by - case basis if the taxiway 2014 Nanning erroneously drop taxiway 2014 - 06 - 17 China Eastern flights MU2005, landing at Nanning Wuxu International Airport when the mislanding at on a case - by - case basis if the taxiway .
. 2014 Changzhi runway on June 19, 2014, 8: 40 a.m., Eastern Airlines flight took off from Wuhan Tianhe Airport MU2487
9 hours,The aircraft landed in the rain in Shanxi Changzhi Airport, with the result that the 300 meters short of the runway, the final stop on the lawn 9 hours,The aircraft landed in the rain in Shanxi Changzhi Airport, with the result that the 300 meters short of the runway, the final stop on the lawn . China Eastern then said in a statement, the safety of the personnel and China Eastern then said in a statement, the safety of the personnel and .
2014 Wuhan Cannot Move On June 26, 2014, from Guangzhou to Wuhan MU2541 of Eastern Airlines flight, landing and sliding to the taxiway after cannot move, cannot enter the apron, the airport has closed B3 crossing, killing 148 people without casualties 2014 Wuhan Cannot Move On June 26, 2014, from Guangzhou to Wuhan MU2541 of Eastern Airlines flight, landing and sliding to the taxiway after cannot move, cannot enter the apron, the airport has closed B3 crossing, killing 148 people without casualties . 2016 Shanghai Hongqiao wing rubbing on January 27, 2016, 12: 10 China Eastern flights from Xi - MU2153 (Hongqiao) arrived at the Hongqiao Airport after coasting disembark,with a ready to depart for China Eastern Airlines aircraft the wingtips are gently rubbed and caused no casualties 2016 Shanghai Hongqiao wing rubbing on January 27, 2016, 12: 10 China Eastern flights from Xi - MU2153 (Hongqiao) arrived at the Hongqiao Airport after coasting disembark,with a ready to depart for China Eastern Airlines aircraft the wingtips are gently rubbed and caused no casualties .
Major Issues
2007 on December 13, China Eastern announced: by issuing new shares, with Singapore Airlines, Temasek 2007 on December 13, China Eastern announced: by issuing new shares, with Singapore Airlines, Temasek . established strategic partner in this collaboration, China Eastern issued about 29. 85 billion H shares
wherein about 11 billion shares to China Eastern, 12.35 billion shares to Singapore Airlines, and the remaining 6. 49 billion shares to Temasek at HK $3.80 a share
stake after the completion of the subscription, China Eastern, Singapore Airlines and Temasek owns a stake of 51%, 15. 73%,8. 27% Eastern Limited H shares of China National Aviation Holding Company in China Eastern's introduction of Singapore Airlines and Temasek Holdings held stakes in a special general meeting of the former, it is proposed that a share price of HK $5 less than a stake in China Eastern, SIA shares programme intended to replace the Eastern Limited H shares of China National Aviation Holding Company in China Eastern's introduction of Singapore Airlines and Temasek Holdings held stakes in a special general meeting of the former, it is proposed that a share price of HK $5 less than a stake in China Eastern, SIA shares programme intended to replace the .
and finally Eastern Airlines at an extraordinary general, Eastern's introduction of Singapore Airlines and Temasek stake for unauthorized and finally Eastern Airlines at an extraordinary general, Eastern's introduction of Singapore Airlines and Temasek stake for unauthorized . ran aground in late 2008 and early 2009, the industry has" intense, "said the former deputy director of the Civil Aviation Administration of China, China Southern Airlines Group chairman Liu Shaoyong, China Eastern took over the helm of thestarted sweeping reforms to revive the Eastern Xiongfeng ran aground in late 2008 and early 2009, the industry has" intense, "said the former deputy director of the Civil Aviation Administration of China, China Southern Airlines Group chairman Liu Shaoyong, China Eastern took over the helm of thestarted sweeping reforms to revive the Eastern Xiongfeng .
16 April 2010 Eastern Airlines (CEA) with the SkyTeam alliance signed the Letter of Intent, Chairman Liu Shaoyong said at the signing ceremony, signed a letter of intent, China Eastern will frequent flyer information, system, marketing system, service system and union members out, take a year of preparation, it is desirable to aid in the first half of next year and formally joined the SkyTeam 16 April 2010 Eastern Airlines (CEA) with the SkyTeam alliance signed the Letter of Intent, Chairman Liu Shaoyong said at the signing ceremony, signed a letter of intent, China Eastern will frequent flyer information, system, marketing system, service system and union members out, take a year of preparation, it is desirable to aid in the first half of next year and formally joined the SkyTeam . Eastern Airlines on the introduction of strategic investors has always held a very open mind, the introduction of strategic investors are not necessarily confined to fly them inside,Welcomes the Association outside investment for China Eastern airline Eastern Airlines on the introduction of strategic investors has always held a very open mind, the introduction of strategic investors are not necessarily confined to fly them inside,Welcomes the Association outside investment for China Eastern airline .
SkyTeam members currently include Royal Dutch Group and Air France, Delta Airlines, China Southern Airlines, Northwest Airlines, Korean Air, Czech Airlines, Alitalia, Air Europa, Romanian Airlines, Transaero Airlines and Vietnam Airlines etc.
Recombinant Joint
China Eastern Airlines and Shanghai Airlines Co Ltd on July 10, 2009, respectively, of the Board of Directors, on the joint restructuring and other related matters considered by the Board of Directors of the respective parties China Eastern Airlines and Shanghai Airlines Co Ltd on July 10, 2009, respectively, of the Board of Directors, on the joint restructuring and other related matters considered by the Board of Directors of the respective parties . deliberated and passed the stock swap absorption merger bills and related matters, to serve on deliberated and passed the stock swap absorption merger bills and related matters, to serve on .
also deliberated and passed the non - public offering A - shares and H shares in a secondary offering of bills and related matters (Group) Corporation and also deliberated and passed the non - public offering A - shares and H shares in a secondary offering of bills and related matters (Group) Corporation and . 8 June delisting from the stock to resume trading on July 13, meaning that much of a focus on aviation enterprise merger and reorganization has entered a substantive stage 8 June delisting from the stock to resume trading on July 13, meaning that much of a focus on aviation enterprise merger and reorganization has entered a substantive stage .
according to the announcement of the plan, China Eastern will be 1:1. 3 ratio of China Eastern Airlines shareholders up to issue new shares, or one for every 1 share of Shanghai Airlines shares can be exchanged for 1. 3 Airlines shareholders on its share price this fully embodies the protection measures for China Eastern Airlines on this fully embodies the protection measures for China Eastern Airlines on .
Uniting and recombining is not only the surface of the breadth of recombinant, more points on the depth of the restructuring of the Uniting and recombining is not only the surface of the breadth of recombinant, more points on the depth of the restructuring of the . in order to advance the regional aviation resources integration: major initiatives to promote Chinese aviation transportation enterprises is stronger and better and enhance core competitiveness, and effective measures, but also accelerate the construction of Shanghai international shipping center important step for China Eastern Airlines on the in order to advance the regional aviation resources integration: major initiatives to promote Chinese aviation transportation enterprises is stronger and better and enhance core competitiveness, and effective measures, but also accelerate the construction of Shanghai international shipping center important step for China Eastern Airlines on the .
united restructuring will generate obvious synergistic effect, and is conducive to improve resource use efficiency and reduce operating costs;increase the profit ability, the effective return to shareholders;And is conducive to the further expansion and optimization of route network and hundreds of flights have better coverage and stability, thereby providing more high quality products and the transit routes of the service product, promote and expedite the construction of Shanghai international aviation hub, to better serve the World Expo 2010 Shanghai China Eastern Airlines on united restructuring will generate obvious synergistic effect, and is conducive to improve resource use efficiency and reduce operating costs;increase the profit ability, the effective return to shareholders;And is conducive to the further expansion and optimization of route network and hundreds of flights have better coverage and stability, thereby providing more high quality products and the transit routes of the service product, promote and expedite the construction of Shanghai international aviation hub, to better serve the World Expo 2010 Shanghai China Eastern Airlines on . Joint Reorganization is completed, the original Shanghai aviation assets, liabilities, business and people will all enter the wholly - owned subsidiary of China Eastern, Shanghai Airlines Co., Ltd. Shanghai Airlines brand would be retained, in order to maintain business continuity management
The beefed - up non - public offering A - shares and H shares.In the domestic and international capital markets to raise 70 billion yuan of funds, which will further increase the Eastern's net assets, the reduction of asset - liability ratio, improve the financial condition, business capacity and the ability to resist risk
Flight Delay Insurance
China Eastern announced to the customer on the flight delay insurance ", in the frequent occurrence of extreme weather, flights are often delayed, has triggered concerns China Eastern announced to the customer on the flight delay insurance ", in the frequent occurrence of extreme weather, flights are often delayed, has triggered concerns . but it is understood that, when the service is" paid", passengers are required to pay 20 $of the insured, when the flight delays, it is possible to obtain the largest number of but it is understood that, when the service is" paid", passengers are required to pay 20 $of the insured, when the flight delays, it is possible to obtain the largest number of .
1000 yuan compensation in addition to the Eastern, overseas travel insurance consists largely of the "flight delay" responsibility, the part of the bank's credit card also comes with a complimentary "flight delay" insurance 1000 yuan compensation in addition to the Eastern, overseas travel insurance consists largely of the "flight delay" responsibility, the part of the bank's credit card also comes with a complimentary "flight delay" insurance . many citizens travelling to Europe. Before she will be compelled to purchase overseas travel insurance, which in some countries in the visa requirements that are mandatory for
such insurance, substantially containing "flight delay""Travel Delay" such insurance, substantially containing "flight delay""Travel Delay" . different responsibility of overseas travel insurance, flights delayed for more than how many hours or longer to obtain compensation, has the different stipulation different responsibility of overseas travel insurance, flights delayed for more than how many hours or longer to obtain compensation, has the different stipulation .
somewhat delayed four hours or greater, it is possible to obtain compensation, and some of the provisions of a delay is five hours, six hours and even eight hours or longer to obtain compensation in addition to the above - mentioned channels somewhat delayed four hours or greater, it is possible to obtain compensation, and some of the provisions of a delay is five hours, six hours and even eight hours or longer to obtain compensation in addition to the above - mentioned channels ., flight delay insurance "may also be" free ", subject to the availability of certain bank - branded credit card , flight delay insurance "may also be" free ", subject to the availability of certain bank - branded credit card .
However, not all cases resulted from flight delays were awarded However, not all cases resulted from flight delays were awarded . are known to have a limited number of products that, if the weather situation in the entire airport closed, also belongs to the exclusions are known to have a limited number of products that, if the weather situation in the entire airport closed, also belongs to the exclusions .
Broadcast In Shanghai
On 21 May 2013 16: 20 points, to Wuhan MU2512 flight begin boarding, staff through pre - taped respectively before boarding, the boarding, the boarding of the last three after the broadcast, in addition to a distinctive dialect broadcast On 21 May 2013 16: 20 points, to Wuhan MU2512 flight begin boarding, staff through pre - taped respectively before boarding, the boarding, the boarding of the last three after the broadcast, in addition to a distinctive dialect broadcast . when the authentic dialect in the departure lounge at the inner rings, many being plucked out of a passenger quite cordial when the authentic dialect in the departure lounge at the inner rings, many being plucked out of a passenger quite cordial .
some Shanghai local travelers boarding is not listening and are broadcast in Shanghai, while the dialect in pronounce words some Shanghai local travelers boarding is not listening and are broadcast in Shanghai, while the dialect in pronounce words . we've got a lot of foreign travelers who went to the feature of interest in the Shanghai and are broadcast, they said, although it has not been possible to fully understand the dialect,but from experience to Shanghai dialect smack in the city's local style we've got a lot of foreign travelers who went to the feature of interest in the Shanghai and are broadcast, they said, although it has not been possible to fully understand the dialect,but from experience to Shanghai dialect smack in the city's local style .
Cooperation Company
Cooperation among China Eastern about SEO 29. 85 billion H shares wherein about 11 billion shares to China Eastern, 12.35 billion shares to Singapore Airlines, and the remaining 6.
49 billion shares to Temasek at HK $3.80 a share stake after the completion of the subscription, China Eastern, Singapore Airlines and Temasek owns a stake of 51%, 15. 73%, 8. 27%
Eastern Limited H shares of China National Aviation Holding Company in China Eastern's introduction of Singapore Airlines and Temasek Holdings held stakes in a special general meeting of the former, it is proposed that a share price of HK $5 less than a stake in China Eastern,the desired substitution of SIA's stake in China Eastern last Eastern Limited H shares of China National Aviation Holding Company in China Eastern's introduction of Singapore Airlines and Temasek Holdings held stakes in a special general meeting of the former, it is proposed that a share price of HK $5 less than a stake in China Eastern,the desired substitution of SIA's stake in China Eastern last . scheme at an extraordinary general, Eastern's introduction of Singapore Airlines and Temasek stake for unauthorized scheme at an extraordinary general, Eastern's introduction of Singapore Airlines and Temasek stake for unauthorized .
ran aground in late 2008 and early 2009, the industry has" intense, "said the former deputy director of the Civil Aviation Administration of China, China Southern Airlines Group chairman Liu Shaoyong, China Eastern took over and began sweeping reforms aimed at reviving CEAH Xiongfeng ran aground in late 2008 and early 2009, the industry has" intense, "said the former deputy director of the Civil Aviation Administration of China, China Southern Airlines Group chairman Liu Shaoyong, China Eastern took over and began sweeping reforms aimed at reviving CEAH Xiongfeng . 16 April 2010 Eastern Airlines (CEA) with the SkyTeam alliance signed the Letter of Intent, Chairman Liu Shaoyong said at the signing ceremony, signed a letter of intent,China Eastern will in information systems, frequent - flier system, marketing system, service system and union members out, take a year of preparation, it is desirable to aid in the first half of 2011 and formally joined the SkyTeam 16 April 2010 Eastern Airlines (CEA) with the SkyTeam alliance signed the Letter of Intent, Chairman Liu Shaoyong said at the signing ceremony, signed a letter of intent,China Eastern will in information systems, frequent - flier system, marketing system, service system and union members out, take a year of preparation, it is desirable to aid in the first half of 2011 and formally joined the SkyTeam .
Eastern Airlines on the introduction of strategic investors has always held a very open mind, the introduction of strategic investors are not necessarily confined to SkyTeam members, the alliance welcomed outside investment for China Eastern airline Eastern Airlines on the introduction of strategic investors has always held a very open mind, the introduction of strategic investors are not necessarily confined to SkyTeam members, the alliance welcomed outside investment for China Eastern airline . for China Eastern Airlines and Shanghai Airlines Co Ltd on July 10, 2009, respectively, of the Board of Directors,The joint restructuring and other related matters considered by the Board of Directors of the respective parties for China Eastern Airlines and Shanghai Airlines Co Ltd on July 10, 2009, respectively, of the Board of Directors,The joint restructuring and other related matters considered by the Board of Directors of the respective parties .
deliberated and passed the stock swap absorption merger bills and related matters, to serve on deliberated and passed the stock swap absorption merger bills and related matters, to serve on . also deliberated and passed the non - public offering A - shares and H shares in a secondary offering of bills and related matters (Group) Corporation and also deliberated and passed the non - public offering A - shares and H shares in a secondary offering of bills and related matters (Group) Corporation and .
8 June delisting from the stock to resume trading on July 13, meaning that much of a focus on aviation enterprise merger and reorganization has entered a substantive stage 8 June delisting from the stock to resume trading on July 13, meaning that much of a focus on aviation enterprise merger and reorganization has entered a substantive stage . according to the announcement of the plan, China Eastern will be 1: 1. 3 ratio of China Eastern Airlines shareholders up to issue new shares,for every 1 share of Shanghai Airlines shares can be exchanged for 1. 3 Airlines shareholders on its share price
this fully embodies the protection measures for China Eastern Airlines on this fully embodies the protection measures for China Eastern Airlines on . Uniting and recombining is not only the surface of the breadth of recombinant, more points on the depth of the restructuring of the Uniting and recombining is not only the surface of the breadth of recombinant, more points on the depth of the restructuring of the .
in order to advance the regional aviation resources integration: major initiatives to promote Chinese aviation transportation enterprises is stronger and better and enhance core competitiveness, and effective measures, but also accelerate the construction of Shanghai international shipping center important step for China Eastern Airlines on the in order to advance the regional aviation resources integration: major initiatives to promote Chinese aviation transportation enterprises is stronger and better and enhance core competitiveness, and effective measures, but also accelerate the construction of Shanghai international shipping center important step for China Eastern Airlines on the . united restructuring will generate obvious synergistic effect, and is conducive to improving the efficiency of resource use, to reduce the operation cost and enhance the profit ability, the effective return to shareholders;And is conducive to the further expansion and optimization of route network and hundreds of flights have better coverage and stability, thereby providing more high quality products and the transit routes of the service product, promote and expedite the construction of Shanghai international aviation hub, to better serve the World Expo 2010 Shanghai China Eastern Airlines on united restructuring will generate obvious synergistic effect, and is conducive to improving the efficiency of resource use, to reduce the operation cost and enhance the profit ability, the effective return to shareholders;And is conducive to the further expansion and optimization of route network and hundreds of flights have better coverage and stability, thereby providing more high quality products and the transit routes of the service product, promote and expedite the construction of Shanghai international aviation hub, to better serve the World Expo 2010 Shanghai China Eastern Airlines on .
Joint Reorganization is completed, the original Shanghai aviation assets, liabilities, business and people will all enter the wholly - owned subsidiary of China Eastern, Shanghai Airlines Co., Ltd. Shanghai Airlines brand would be retained, in order to maintain business continuity management The beefed - up non - public offering A - shares and H shares.In the domestic and international capital markets to raise 70 billion yuan of funds, which will further increase the Eastern's net assets, the reduction of asset - liability ratio, improve the financial condition, business capacity and the ability to resist risk
