簡介：
品智Brandtology於2008年在新加坡成立，經過幾年來的迅猛發展，業務遍及全球15個國家和地區。2011年，品智加入了澳大利亞著名輿情公司Media Monitors集團，成為其旗下獨立品牌運營。目前品智的團隊，為來自於福布斯全球2000強和財富500強企業提供服務。
發展簡史：
2008年，成立於新加坡，開始從事Social Media Monitoring（社會化媒體輿情研究）。
2010年初，進入中國，業務遍及全球15個國家和地區。
2011年，加入澳大利亞著名輿情公司Media Monitors集團；已為超過100家世界級品牌/企業及政府機構服務。
產品與服務：
品智為大量不同的企業和政府機關提供服務，網路情報對這些客戶發揮著極為重要的作用。品智以專利的技術、完備的作業流程和訓練有素的專業人士，幫助客戶提高盈收、完善品牌資本、增強競爭力，從而成為全球領先的網路情治單位。
品智的數字對話管理系統（dcms）能夠處理多種語言，目前我們為客戶提供12種語言服務，覆蓋了全球90%的網際網路用戶。我們擁有一個全天候24*7的控制中心，為客戶提供線上商譽情報服務。經專業培訓的分析人員，能幫助全球企業及時制定有效的戰略決策。智慧型信息系統幫助企業了解來自部落格、論壇、微部落格、新聞網站以及其他大眾媒體上的數字對話。經過數字對話採集券系統之後，將有關資訊通過數字對話管理系統(DCMS)提供給客戶。
企業文化：
品智的創建團隊均來自於世界頂尖公司，因此也將其人文環境帶入了Brandtology。我們的員工均來自於全球知名高校，作為年輕的公司，在強調人性化企業氛圍的同時，為大家提供有競爭力的薪酬的前提下，也注重培養員工成長性，以開放的交流模式，期待將品智打造成為年輕人提供高速成長的職業平台。
管理團隊：
Eddie Chau
Founder & Chief Executive Officer
Eddie Chau is the Founder and CEO of Brandtology, a business and brand online intelligence service provider which enables global brands to manage and extract invaluable insights from consumers’ conversations in social media. Through an effective combination of proprietary technology, processes and trained professionals, Brandtology enables companies to stay aware of social media trends and conversations about their brands, competitors and industry, thus allowing for strategic decision-making in a timely manner. With a team of highly experienced social media analysts, Brandtology is able to provide highly accurate and relevant insights in multiple countries and languages.
Prior to Brandtology, Eddie was the founder and CEO of e-Cop Pte Ltd, which grew to become a Market Leader in the Information Security Industry. He pioneered the first 24×7 Managed Security Services in the world with e-Cop which was acquired in 2007 by a wholly owned subsidiary of Temasek Holdings Pte Ltd.
Eddie holds an MSc in Communication Engineering from Imperial College, London. previously, he held senior management positions in IBM (NYSE:IBM) and Computer Associates Inc (Nasdaq:CA).
Eden Lau
Co-Founder & Chief Marketing Officer
MD, North Asia
Eden gained extensive exposure in the China market when he joined the CASH Group (HKSE:1049) in 2005 as Group Marketing Director and CEO of one of the retail subsidiaries. He built a team from scratch and started a retail chain business in Shanghai, and was involved in managing an on-line MMORPG game business. During that period, he witnessed the strong growth of social media in China. Before moving into China, Eden held senior brand and marketing positions in Hutchison Telecom (HKSE:2322) and Hongkong Telecom/PCCW (HKSE:0008) where he pioneered quantitative analytics in studying brand and customer dynamics. Eden holds a MBA from the Hong Kong University of Science and Technology and also completed an International Executive Development Program in INSEAD, France.
Alvin Chan
Co-Founder & Chief Technology Officer
Alvin was a senior research scientist with Singapore’s DSO National Laboratories that provided leading-edge capabilities to the Singapore armed Forces and contributed towards Singapore’s national security. A specialist in the areas of information leakages, counter-intelligence activities and critical infrastructure protection, he analysed emerging threats and identified technology to secure and enhance business processes. Alvin graduated from the University of Aberdeen, with a degree in Electrical and Electronics Engineering with 1st class honours and obtained his PhD in Engineering from the University of Aberdeen, Scotland, specializing in the application of neural networks in information retrieval, software reverse engineering and network intrusion detection.
Kelly Choo
Co-Founder & Business Development Director
Intrigued by the widespread influence of Social Media on society and organisations, Kelly took up a teaching assistant role in the 1st Asian Facebook development course. Before that, he was involved in computing security in the Singapore Armed Forces. whilst studying in UPenn/ Wharton, he also worked as an IT consultant and was involved in launching two start-ups in the US, as well as advising a few more. Kelly holds an Honors Degree in Computing (e-Commerce) with a minor in Technopreneurship from the National University of Singapore.
