品牌簡介
LORAC是美國的彩妝品牌。美國彩妝師Carol Shaw在美國是眾多女星名模御用的人選，因其高超化妝技術，並深刻了解人們最需要哪種彩妝品，於是成立了LORAC這個品牌！許多時尚雜誌封面及電影人物彩妝，皆由她負責，可見其備受尊崇的程度！
品牌故事
下面是來自其官方網站的品牌信息（原文）：
With a hairstylist father and a manicurist mother, it's safe to say that LORAC creator Carol Shaw was born into the beauty business. As a teenager, a makeover at a Beverly Hills salon (a graduation present from her aunt) changed not only her look, but her life as well. "I'll never forget how incredible that makeup artist made me feel, I looked and felt like a star!" says Shaw, who left that day realizing her destiny: To be a makeup artist.
有作為髮型師指甲的父親和作為修剪的師母親,它的安全,說LORAC創造者卡羅爾·肖出生在美麗的生意。作為一名青少年,改造沙龍在比弗利山莊(畢業禮物從她的阿姨)改變不僅她看起來,但她的生活。“我永遠不會忘記多么讓人難以置信,化妝師讓我覺得,我端詳了許久,感覺就像一個明星!”肖說,他離去的那天實現她的命運:一位化妝師。
Shaw got her start at a posh L.A. salon frequented by some of Hollywood's most famous faces. eventually she moved to fashion, working with world famous photographers and models, while racking up a slew of magazine cover credits. Her celebrity clientele grew so devoted, Shaw has been known to book-up a year in advance for the Academy Awards.
肖把她開始在一個高檔沙龍經常光顧的洛杉磯好萊塢的一些最著名的面孔。最終她搬到時尚、工作與世界上著名的攝影師和模型,而距離一大堆雜誌的封面學分。她的名人客戶越來越敬業、肖一向一年book-up事先為奧斯卡金像獎。
Through the years, Shaw noticed that most of her clients had the same major grievances about skincare and makeup as she did. They complained that too many products irritated their skin, looked and felt artificial, and simply didn't last. So Shaw set out to develop a line of products that met these standards, using the purest and mildest ingredients possible. Three years later, LORAC (which is Carol spelled backwards) was born. The line launched with 10 shades of oil and fragrance-free foundations (which was totally revolutionary back in 1990), and is the perfect example of the natural, effective and easy-to-use products that LORAC would become famous for.
通過多年,肖博士發現她的客戶多數有相同的主要不滿的護膚品和化妝品對她一樣。他們抱怨太多激怒了他們的皮膚產品,感覺和看起來人工,僅僅卻沒能持續多久。所以蕭伯納開始發展一個系列的產品滿足這些標準,用最純潔的,最可能的成分。三年後,LORAC(這是卡羅爾拼寫向後)誕生了。發射線油,使用10陰影基金會(這是完全革命早在1990年),是最好的例子的自然、有效、簡單易用的產品,LORAC會成名。
Over the next five years LORAC branched out, developing skin-perfecting powders, luminizing lotions, and the gorgeous seasonal color collections designed from the looks that Carol created on her celebrity clients walking down the Red Carpet- these would soon become a signature of the brand!
在接下來的五年里,發展LORAC分枝——完美肌膚粉末,luminizing乳液,顏色艷麗的季節性設計看來,收藏在她的名人客戶卡羅爾創造走在紅地毯上——這些很快會成為一個簽名的品牌!
As a brand that puts care before color, but sacrifices neither, LORAC's treatment-based makeup is truly unique. From the plant extracts, emollients, skin rejuvenators, and conditioners they pack in their products, to the stuff left out (oil, fragrance, and other harsh ingredients), every LORAC product fulfills Shaw's dream to design makeup that makes you look gorgeous like the stars do—without appearing as if you're wearing much at all.
作為一個品牌,把護理前的顏色,但也不LORAC treatment-based犧牲的化妝是真正獨一無二的。從植物提取物、潤膚劑、皮膚rejuvenators空調包裝,他們的產品,他們離開的東西(石油、香、和其他嚴酷的成分),每一個LORAC產品實現的夢想妝肖設計,使你看起來像天上的星星而沒有出現艷麗,如果你穿著什麼都沒有。
With skin-savvy formulations that look as good on your face as they do in their bottles, to easy-to-use innovations, like a roll- on blush that stains your cheeks with flushed, natural color, to textures that go on just as pretty with a brush as they do with a fingertip, it's no wonder that LORAC has been a Hollywood favorite for over 15 years. Whether you're walking down the Red Carpet or walking the dog, LORAC makes you look and feel like a star.
與skin-savvy配方,看上去象你的臉好他們在他們的瓶子,易於使用的創新,像一卷,污點——在你的臉頰,臉紅衝進來,自然的顏色,紋理,繼續用一把刷子一樣漂亮,因為他們跟一個手指套,難怪LORAC一直是好萊塢最喜歡的已經超過15年了。無論你是走在紅地毯或遛狗,LORAC讓你看起來和感覺起來像個明星。
品牌理念
UNDERSTANDING THE LORAC BRAND 了解LORAC品牌
WHAT IS LORAC? 什麼是LORAC
LORAC is the Red Carpet Authority.
unparalleled access to the celebrity world and lifestyle.
Plugged into the latest trends in Hollywood.
LORAC offers the same products that are used on celebrities today.
Inspired by the styles we see taking shape around us - styles we see walking down the runway to the Red Carpet
Innovative, fun and unique products.
LORAC’s prestige products are created and designed by a famous celebrity makeup artist.
Carol Shaw is the premier makeup artist to the stars.
LORAC = Carol spelled backwards. LORAC是紅地毯的權威。
空前接觸世界和生活方式的名人。
插入的最新趨勢在好萊塢。
LORAC提供相同的產品,套用在名人的今天。
激勵的風格,我們看到我們周圍風格成型——我們看到沿著跑道的紅地毯
新穎、有趣、獨特的產品。
LORAC信譽產品設計被創造和由一位著名的名人化妝師。
卡羅爾·肖是英超化後妝師的恆星。
LORAC =卡羅爾拼寫後退。
WHAT MAKES LORAC DIFFERENT?
LORAC is the only color cosmetics brand that can credibly claim and defend its position as a “Red Carpet Authority.”
A focus on RED CARPET looks and a fresh, gorgeous style (rather than New York catwalks and Haute Couture fashion).
LORAC creates a wide array of options for women who crave sophisticated innovation. We focus on trends, not fads.
是什麼使LORAC不同?
LORAC是唯一的彩妝品牌完全可以理賠,保護其定位為“紅地毯的權威。”
一個專注於紅地毯和一個新鮮艷麗看起來風格(而不是紐約女裝時尚t)。
LORAC創造的一個寬數組的婦女選擇渴望創新。我們集中趨勢,而不是狂熱。
