相關新聞
家庭用品生產商高樂氏公司周三任命可口可樂公司北美業務總裁唐納德·克諾斯出任該公司董事長兼執行長，任命將在10月份生效。
現年55歲的克諾斯是取代羅伯特·馬特切特成為高樂氏公司董事長兼執行長的。由於高樂氏公司原董事長兼執行長傑拉德·約翰斯頓心臟病發，羅伯特·馬特切特在今年3月開始擔任該公司的臨時董事長兼執行長。高樂氏公司表示，羅伯特·馬特切特今後將仍任職於董事會。
克諾斯於1994年進入可口可樂公司，曾擔任過可口可樂南非公司的總裁和美汁源部門主管。
歷史沿革
The Clorox Company (NYSE: CLX) is a manufacturer of various food and chemical products based in Oakland, California, which is best known for its bleach product, Clorox.
The product and the company date to May 3, 1913, when five entrepreneurs, Archibald Taft, a banker; Edward Hughes, a purveyor of wood and coal; Charles Husband, a bookkeeper; Rufus Myers, a lawyer; and William Hussey, a miner, invested $100 apiece to set up the first commercial-scale liquid bleach factory in the United States, on the east side of San Francisco Bay.[citation needed] The firm was first called the Electro-Alkaline Company.[citation needed] In 1917, it developed a less concentrated version for household, rather than industrial, use, and sales took off.
In 1928, the company went public on the San Francisco stock exchange and changed its name to the Clorox Chemical Company. "Butch," an animated Clorox liquid bleach bottle, was used in advertising and became well-known, even surviving the 1941 transition from rubber-stoppered bottles to ones with screw-off caps.
During World War II, when chlorine gas shortages forced many bleach manufacturers to reduce the concentration of sodium hypochlorite in their products, Clorox elected to sell fewer units of a full-strength product, establishing a reputation for quality.[citation needed]
In 1957, Clorox was bought by Procter & Gamble, a purchase that was challenged by the Federal Trade Commission, which feared it would stifle competition in the household products market. The FTC won, and in 1969, Clorox again was made independent.
品牌介紹
The Clorox Company now owns a number of other well-known household and professional brands across a wide variety of products, among them:
Brita water filtration systems (only North and South America)
Burt's Bees Natural cosmetics
Clorox Anywhere Hard Surface daily sanitizing spray
Glad storage bags, trash bags, Press'n Seal, and GladWare containers
Green Works natural cleaners
Hidden Valley Ranch, Kitchen Bouquet, and KC Masterpiece salad dressings and sauces
Kingsford charcoal
Lestoil, Pine-Sol, Tilex, and S.O.S cleaning products
Liquid-Plumr clog remover
Formula 409 hard surface cleaners
Fresh Step, EverClean and Scoop Away cat litters
ArmorAll and STP automotive products
The iRobot Scooba floor-cleaning robot's standard cleaning solution is manufactured by Clorox
Clorox 2
For historical reasons, in some markets the company's namesake bleach products are currently sold under regional brands. Clorox acquired the Javex line of bleach products sold in Canada, and similar product lines in parts of Latin and South America, from Colgate-Palmolive in late 2006. In Canada, where Clorox-branded products were not previously available, the acquired products have since been known as "Javex by Clorox", suggesting the eventual retirement of the Javex brand.
