許月英

個人簡介

許月英/ Yueying Hazel Xu
講師/ Lecturer
中山大學旅遊學院
School of Tourism Management
Sun Yat-sen University, Zhuhai教育背景

/Educational Background
博士Ph.D. (Virginia Polytechnic Institute and State University,USA 2009)
碩士 M.S (University of Massachusetts, Amherst, USA 2003)
學士 B.A (南開大學,1997）

主講課程

/Courses
節事與特殊事件概論（英語）/Events Management and Event Tourism (English)
市場行銷管理（雙語）/Marketing in Hospitality and Tourism(bilingual)
旅遊研究方法（雙語）/Tourism Research Methods (bilingual)

研究方向

/Research Interests
Marketing in hospitality and tourism
Price bundling in hospitality and tourism industry
Chinese outbound tourists
Corporate social responsibility and sustainable tourism
Events management and catering management

學術成果

期刊論文/Publication

[1] Xu，Yueying，Xiangping Li & Pamela Weaver. (2010，in press). Examining the Salient Dimensions of Travel Behaviour: A Case of Chinese Tourists Visiting the U.S. Tourism Analysis.
[2] Li, Xiangping, Yueying Xu & Pamela Weaver. (2009). “Motivation Segmentation of Chinese Tourists Visiting the U.S”. Tourism Analysis，14（4）515-520 .
[3] Bojanic, David & Yueying Xu (2006) “An investigation of acculturation and the dining-out behavior of Chinese living in the United States.” International Journal of Hospitality Management. 25 (2): 211-226

專業會議文章/Conference Paper

[1] Li, Xiangping, Yueying Xu & Pamela Weaver. (2008) “A Motivational Study of Chinese Tourists Visiting the U.S: An Exploratory Study”. 13th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Orlando, Florida. January, 2008.
[2] Xu, Yueying & Ken McCleary (2007) “Major Models in Hospitality Industry”. 12th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Houston, Texas. January, 2007.