圖書信息
出版社: 華夏出版社; 第1版 (2001年1月1日)
外文書名: New International Business English平裝: 224頁
正文語種: 英語
開本: 16
ISBN: 7508022262, 9787508022260
條形碼: 9787508022260
尺寸: 25.8 x 18 x 1.4 cm
重量: 558 g
內容簡介
全書共設15個單元,對學生用書中的每一個單元的課程都進行了具體詳細的講解,提供必要的商務背景知識和教程中每一單元的語音部分的文字材料及答案。因此,該書十分有助於教師教學和學生自學。
媒體評論
書評
儘管我們可以把一些辭彙叫做“商務英語辭彙”,但大多數商務英語只是在商務背景下使用的英語,其實它並不是什麼特別的語言。每個行業(在一定程度上,每個公司甚至每個部分)都使用一些“行話”,這套書里不可能包括所有這些專門術語。在這套書中我們提供了大量的商務背景和商務情景,您可以用此來練習和提高英語溝通技能,使您在商務活動中更自信、更流利、也更準確。
目錄
Thanks
Introduction
1 Face to face
basic skills and techniques for talking to people in business situations;
2 Letters,faxes and memos
Basic skills and techniques for business correspondence;
3 On the phone
Basic skills and techniques for using the telephone in business;
4 Summaries,note,reports
Basic skills and techniques for writing reports,making notes,summarizing and
taking notes of conversations in business;
5 Working together
Talking about where you work,employment policy,a company’s
activities,organization and history
6 International trade
Ordering and supplying goods or services;answering and making enquries,making
offers,placing and acknowledging orders;
7 Money matters
Methods of payment,cash flow,invoicing,dealing with non-payment problems;
8 Dealing with problems
Complaining and apologizing,delivery and after-sales problems;
9 Visitors and travellers
Looking after foreign visitors and traveling on business;hotels,restaurants,small
talk,telling Stories;
10 Marketing
Marketing a product,market research,promotion and advertising;
11 Meetings
Taking part in formal and informal meeting,one-to-one meeting and larger group
meetings;
12 Processes and operations
Explaining and describing operations,giving instructions;
13 jobs and careers
Applying for jobs and seeking promotion,participating interviews;
14 Sales and negotiation
Selling and buying products,negotiating face-to-face and on the phone;
15 A special project
A simulation,revising many of the skills and situations in the course;