圖書信息
出版社: 上海外語教育出版社; 第1版 (2004年8月1日)
叢書名: 大學英語套用提高階段專業英語系列教材
平裝: 377頁
正文語種: 簡體中文, 英語
開本: 16
ISBN: 7810808591
條形碼: 9787810808590
尺寸: 23 x 18 x 1.4 cm
重量: 499 g
作者簡介
編者：劉曉玲 叢書主編：程月芳 合著者：(英國)Geoff Thompson
內容簡介
《新世紀理工科英語教程:工商管理(學生用書)》內容為：《大學英語教學大綱》（修訂本）規定大學英語教學分為基礎階段（一至二年級）和套用提高階段（三至四年級）。套用提高階段的教學包括專業英語（subject-Based English，簡稱SBE）和高級英語（Advanced English，簡稱AE）兩部分。大綱明確指出：“大學英語教學的目的是培養學生具有較強的閱讀能力和一定的聽、說、寫、譯能力，使他們能用英語交流信息……以適應社會發展和經濟建設的需要。”新世紀對人才在外語方面提出了更高的要求。抓好大學英語套用提高階段的教學已勢在必行。編寫本教材的目的是幫助理工科學生在套用提高階段進一步發展、鞏固和提高基礎階段已掌握的讀、聽、寫、說、譯五種技能，並使部分有一定口語基礎的學生在聽說能力方面也能有較大的提高，以適應21世紀對高級人才的需求。
本教材主要適用於已完成基礎階段學習的高等學校理工科本科生，為套用提高階段的必修課和選修課教材，也可用做研究生教學或工程技術人員的外語培訓教材。
全套教材由專業教師和英語教師合作編寫而成。它以英國語言學家H.G．Widdowson的交際法理論為依據，著重解決語言運用能力的培養問題，使學生將基礎階段已掌握的英語語言知識和技能在自己的專業領域中進一步實踐和套用，從而達到能以英語為工具獲取和交流信息的教學目的。
目錄
UNIT ONE
Reading and comprehension 1
The Management Pyramid
Reading and Practice 5
Management Functions and Process
Reading and Translation 12
The Roles and Skills of Management
UNIT TWO
Reading and Comprehension 15
Job Analysis
Reading and Practice 19
Recruitment
Reading and Translation 26
Selection
UNIT THREE
Reading and Comprehension 30
Performance Appraisal
Reading and Practice 34
Training
Reading and Translation 41
Compensation
UNIT FOUR
Reading and Comprehension 45
Historical Background of Organizational Behavior
Reading and Practice 49
Strategic Behavior: The Driving Force for Strategic Management
Reading and Translation 60
Diversity as a Business Strategy
UNIT FIVE
Reading and Comprehension 63
Management Philosophies and Organization Structures
Reading and Practice 67
New Technology and Organization Design
Reading and Translation 75
Organization Design
UNIT SIX
Reading and Comprehension 80
Analyzing Individual Difference and Retaining Your Best People
Reading and Practice 85
Individual Differences
Reading and Translation 92
Today's Debates about Individual Differences
UNIT SEVEN
Reading and Comprehension 96
How Do Effective General Managers Approach Their Jobs
Reading and Practice 100
Situational Leadership
Reading and Translation 107
Leadership
UNIT EIGHT
Reading and Comprehension 112
Public Relations Comes of Age
Reading and Practice 115
Integrated Marketing Communications
Reading and Translation 122
Public Relations and the Net
UNIT NINE
Reading and Comprehension 126
The Meaning of Social Responsibility
Reading and Practice 130
managerial Ethics
Reading and Translation 138
The Organization's Role in Ethical Behavior
UNIT TEN
Reading and Comprehension 144
Management Information Systems
Reading and Practice 148
Historical Perspective on Management Information Systems
Reading and Translation 155
Data Life Circle
UNIT ELEVEN
Reading and Comprehension 158
Importance of Controlling and Its Contributions to the Organization
Reading and Practice 162
Characteristics of Effective Controls
Reading and Translation 169
Types of Control
UNIT TWELVE
Reading and Comprehension 172
Tastes and Preferences: One Determinant of Demand
Reading and Practice 175
The Law of Demand
Reading and Translation 181
The Effect of Advertising on Demand
UNiT THIRTEEN
Reading and Comprehension 184
Marketing Management
Reading and Practice 188
The Marketing Manager
Reading and Translation 196
Managing the Marketing Mix
UNIT FOURTEEN
Reading and Comprehension 200
International Marketing
Reading and Practice 204
Multinational Corporation
Reading and Translation 211
International Marketing Planning and Strategy
UNIT FIFTEEN
Reading and Comprehension 215
Financial Management
Reading and Practice 220
Managing Stocks
Reading and Translation 227
The Cost of Capital
UNIT SIXTEEN
Reading and Comprehension 232
Asset Management Ratios
Reading and Practice 236
Financial Analysis
Reading and Translation 241
Financial Analysis in the Small Firm
UNIT SEVENTEEN
Reading and Comprehension 245
The Capital Budgeting Process
Reading and Practice 249
International Capital Budgeting
Reading and Translation 257
Informal Methods of Risk Analysis in Capital Budgeting
UNIT EIGHTEEN
Reading and Comprehension 261
Characteristics of High-Technology Industries
Reading and Practice 266
Marketing Skills Are Crucial for High-Tech Companies
Reading and Translation 273
Other Aspects of Strategic Management in High-Tech Companies
UNIT NINETEEN
Reading and Comprehension 277
Strategic Planning
Reading and Practice 282
Types of Objectives
Reading and Translation 290
Characteristics of Soundly Conceived Objectives
UNIT TWENTY
Reading and Comprehension 294
The Nature of Decision Making
Reading and Practice 298
The Process of Decision Making
Reading and Translation 305
Individual Decision Making
PRACTICAL WRITING
1 Application Letter 309
2 Business Letter 312
3 Invitation Card 315
4 E-mail 317
5 Notice 319
6 Resume 321
7 postcard 324
8 Business Card 325
9 memorandum 327
10 Advertisement 329
11 Contract 331
12 Business Report 334
13 Proposal Report 337
14 Feasibility Report 339
15 Title and Key Words 341
16 Abstract 343
17 Bibliography 346
18 Degree Paper(Ⅰ) 348
19 Degree Paper(Ⅱ) 350
20 Degree Paper(Ⅲ) 353
GLOSSARY
