圖書信息
出版社: 對外經濟貿易大學出版社; 第1版 (2008年3月1日)
叢書名: 新世界類研究生英語核心教材
平裝: 278頁
正文語種: 簡體中文
開本: 16
ISBN: 7811340321, 9787811340327
條形碼: 9787811340327
尺寸: 22.6 x 18.4 x 1.4 cm
重量: 358 g
內容簡介
《新世界財經類研究生英語核心教材?商務英語寫作教程》是“新世界財經類研究生英語核心教材”之一的《商務英語寫作教程》。全書共分十個單元，內容涉及商務寫作概論、商務信函寫作、備忘錄寫作、會議記錄寫作、新聞稿寫作、商務報告寫作、商務契約寫作、履歷寫作、廣告寫作、研究論文寫作，其主要特點是側重套用文體的訓練和範文教學，注重規範化和實用性。
目錄
Unit 1 Overview of Business Writing
1.1 Introduction
1.2 Academic writing and business writing
1.3 Business writing style
1.4 Tone in business writing
1.5 Business writing samples
Exercises
Unit 2 Business Letter Writing
2.1 Introduction
2.2 Principal uses and channel characteristics
2.3 Format and structure of business letters
2.4 The style and tone
2.5 Categories of business messages
2.6 Samples of business letters
Exercises
Unit 3 Memo Writing
3.1 Introduction
3.2 Memo format
3.3 Common types of memos
3.4 Writing rules for memo
3.5 Other tips for effective memo writing
Exercises
Unit 4 Minutes Writing
4.1 Introduction
4.2 Functions of minutes
4.3 Structure of a minutes
4.4 Types of minutes
4.5 Stages for producing minutes
4.6 Note-taking skills
4.7 Tips for good minutes writing
Exercises
Unit 5 News Release Writing
5.1 Introduction
5.2 Planning a news release
5.3 Types of news release
5.4 Parts of a news release
5.5 News release samples
Exercises
Unit 6 Business Report Writing
6.1 Introduction
6.2 Classification of reports
6.3 Report writing process
6.4 The structure of a formal report
6.5 Common types of reports
6.6 Tips for writing effective reports
Exercises
Unit 7 Business Contract Writing
7.1 Introduction
7.2 Classification of international business contracts
7.3 The structure of an intemational business contract
7.4 The exemplification of a business contract
7.5 Basic rules for drafting a business contract
7.6 stylistic features of contract English
Exercises
Unit 8 Resume Writing
8.1 Introduction
8.2 How to write an effective resume
8.3 Types of resumes
8.4 Resume samples
Exercises
Unit 9 advertisement Writing
9.1 Introduction
9.2 The differences between literary style and advertising style
9.3 Features of advertising language
9.4 Word dictions in advertisement writing
9.5 Tones of English advertisements
9.6 The writing types of each part of the copy
Exercises
Unit 10 Research Paper Writing
10.1 Introduction
10.2 Prepare for a research paper
10.3 Methods and techniques
10.4 Research design
10.5 The structure of a research paper
10.6 Tips for research paper writing
10.7 The Harvard style of referencing
Exercises
Reference answer
參考書目
