圖書信息
出版社: 機械工業出版社; 第1版 (2009年5月1日)
叢書名: 新時代大學商務英語系列教材
平裝: 288頁
正文語種: 簡體中文, 英語
開本: 16
ISBN: 9787111255840
條形碼: 9787111255840
尺寸: 24.6 x 20 x 1.4 cm
重量: 540 g
內容簡介
《商務英語讀寫教程》內容為：伴隨著經濟全球化和我國經濟國際化的進程，國內外大中型企業、跨國公司等對既懂商務又會英語的複合型人才的需求與日俱增，這也促進了我國高等教育商務英語專業的快速發展。目前，全國有700多所高等院校開設了外貿英語、商務英語等課程，工商管理、金融等商科專業也都開設了以商務為核心內容的英語課程，部分院校甚至設立了商務英語專業。近幾年來，全國性的商務英語教學、學術研討會頻頻召開。我國國際商務的快速發展、人才市場對商務英語人才的強勁需求以及外語就業市場人才多元化推動了英語專業的教學改革和教材建設，各院校都迫切需要一套能體現商務特色與人才培養規格相適應的新教材，以改變英語教材與人才培養和需求不相適應的狀況。
目錄
序
前言
Unit1 Financial New York
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit2 Harvard Business School
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit3 The Profit Sharing Program
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit4 History of Dow Jones Industrial Average
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit5 Should the UK Adopt the Furo Single Currency？
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit6 multinational Companies:Good or Bad
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit7 The Salesmans Role in the New Buying Envirorment
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Translation Drills
Writing Drills
Unit8 Growth of the Canadian Forest Industry in the nineteenth-Century
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit9 E-mail and On-line Shopping
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing DriUs
Unit10 Bill Gates mA Story of Success
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit11 Jack Welch: My Parents
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit12 The Development of Japanese automobile Industry
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit13 World Needs "Common Win" Economic Globalization
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit14 How Wal.Mart Works
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit15 KFC and Its Story
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Unit16 Shopping in Paris
附錄
