圖書信息
| 【書名】:商務知識導讀（雙語版） |
| 【作者】:徐 凡 主編 |
| 【叢書名】: 全國教學型本科院校商務英語系列規劃教材 |
| 【版次/印次】:1/1 |
| 【出版日期】:2014.8 |
| 【ISBN】:9787566310347 |
| 【字數/頁數】:346千字/ |
| 【開本/紙張】:185mm×230mm/ |
| 【適用層次】:本科 |
| 【定價】:32.00 |
內容簡介
跨入21世紀第二個十年，我國正處於實現民族復興的關鍵時期。作為世界第一出口大國，世界第二大經濟體，中國在世界經濟舞台上的角色舉足輕重，在國際商務活動中的作用不可或缺。對通曉英語及國際商務知識之人才的客觀需求催生了本教材的編寫選題。
目錄
Chapter One World Economy
Unit One Here, There and Everywhere3
Part I Lead-in3
Part II Text3
Part III Case Study23
Unit Two Chained but Untamed27
Part I Lead-in27
Part II Text27
Part III Case Study44
Unit Three The Price Isn’t Right47
Part I Lead-in47
Part II Text47
Part III Case Study71
Chapter Two International Finance
Unit Four Playing with Fire75
Part I Lead-in75
Part II Text76
Part III Case Study94
Unit Five Storm Survivors97
Part I Lead-in97
Part II Text97
Part III Case Study113
Unit Six Positive-sum Currency Wars115
Part I Lead-in115
Part II Text115
Part III Case Study134
Chapter Three Global Business
Unit Seven New Master of Management139
Part I Lead-in139
Part II Text139
Part III Case Study159
Unit Eight VW Conq uers the World161
Part I Lead-in161
Part II Text162
Part III Case Study178
Unit Nine European Entrepreneurs181
Part I Lead-in181
Part II Text181
Part III Case Study201
Chapter Four China’s Economy
Unit Ten What Caused China’s Cash Crunch207
Part I Lead-in207
Part II Text207
Part III Case Study224
Unit Eleven A Bubble in Pessimism227
Part I Lead-in227
Part II Text227
Part III Case Study242
Unit Twelve China’s Big Banks245
Part I Lead-in245
Part II Text245
Part III Case Study262
