圖書信息
出版社: 化學工業出版社; 第1版 (2008年7月1日)
平裝: 95頁
正文語種: 簡體中文
開本: 16
ISBN: 9787122025173
條形碼: 9787122025173
尺寸: 25.4 x 17.8 x 0.6 cm
重量: 181 g
內容簡介
《高職高專"十一五"規劃教材·電子商務專業英語》的編寫始終貫穿著一切從實用出發的理念，在文章內容、教學要求和信函的寫作技巧等方面皆有所創新，並列舉了大量來自實際電子商務活動中的原生態選材，包括電子商務的歷史、商業模式、成功案例故事、運營機制、發展展望以及網上開店與購物等多方面內容，新穎獨特，實踐性強，簡捷易學。有助於提高學生閱讀英文網站的水平和理解英文網站的組織結構，以及如何地道的使用英語處理電子商務活動中的E?mail、Complain等相關業務。
目錄
Table of Contents
Unit 1 Going Close to Ecommerce
E?commerce—It's More Than Buying and Selling
The Interdisciplinary Nature of Ecommerce
The Partnership Between the Internet and Business
Unit 2 A Brief History of Ecommerce and EDI Standard
Brief History of Ecommerce
EDI Standard
Problems Among the Traditional Information Interchange
Can EDI Solve the Problems?
How does EDI Work?
The Benefits of EDI
Unit 3 Typical Business Models in Doing Ecommerce
Ecommerce Models
B2C:Business to Consumer
B2B:Business to Business
C2C:Consumer to Consumer
G2C:Government to Consumer
Online Auctions
Unit 4 E?commerce Success Stories
eBayThe World’s Largest Auction Site
Why Can eBay Get Success?
Unit 5 The Internet and the World Wide Web
The Internet
The World Wide Web
Differences Between the Internet and World Wide Web
The Web and E?commerce
Unit 6 Buying Online
Buying Online
Finding the Good Life on the Internet
Making the Purchase
Unit 7 Doing Business on the Web
Presale
Taking the Order
Delivering the Products
Postsale49Unit 8Digital Advertising
Listing Your Products on Your Website
Banner Advertising
Promoting Your Site
Unit 9 Email Application in Ecommerce
How to writting an Email
Inquiry and Quotation
Putting a Purchase Order
Making Complaints66Unit 10Global Ecommerce
Doing Business Anywhere,Anytime
Lowering Geographic Barrier
Asynchronous Worldwide Activities
Online International Business Information
Unit 11 Creating your Web Site
Your Electronic Commerce Web Site
Making Your Web debut
Components of a Web Site
Website Features82Unit 12The Future of Ecommerce
Ecommerce—the Present
Ecommerce—the Future90Reference
