內容提要
改革開放二十幾年來,中國的經濟、社會、人們的生活方式和消費觀念都發生了巨大的變化——引導家庭消費的商品從當年“百元級”的腳踏車、縫紉機、手錶到80年代末90年代初“千元級”的彩電、冰櫃、洗衣機再到如今“萬元級”的高清晰大螢幕數位電視、高檔家居用品、汽車和房子,人們的消費意識經歷著跳躍式的發展。
本書為英文版。
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PopularConsumptionFocus
MultifariousDeliciousDishes
PropertyPurchaseHeat
BrandandBeautifulCars
InformationConsumption
EducationalConsumption
LeisureConsumption
EnjoyingDomesticService
HolidayConsumption
FashionableConsumptions
TheFashionofBeauty
TakeCareoftheSkin
Hairdressing
Man-MadeBeauty
Dieting
CrazyforLuxury
ComplexofBrandWatch
ARaceofDeluxeCars
TheBigFashionShow
CostlyCosmetics
NoLimittoaYoungHeart
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MultipleShoppingSites
FromFoodMarkettoConvenientStore
ChainStoreBusinessinChina
ShoppingMall:ConsumptioninEntertainment
OnlineShopping
ConsumersandConsumptionConcepts
ImpactofAdvertisement
TrendsAdvocatedbyVogueMagazines
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HighConsumptionGroup
TheBridgetJonesEconomy
TheOnly-ChildGeneration-"NoSavingsClan"
SilverConsumption
ProtectingtheConsumer'sRightsandInterests
目錄
PopularConsumptionFocus
MultifariousDeliciousDishes
PropertyPurchaseHeat
BrandandBeautifulCars
InformationConsumption
EducationalConsumption
……