Art Nouveau, 1890-1914, explores a new style in the visual arts and architecture that developed in Europe and North America at the end of the nineteenth century. The exhibition is divided into three sections: the first focuses on the 1900 World's Fair in Paris, where Art Nouveau was established as the first new decorative style of the twentieth century; the second examines the sources that influenced the style; and the third looks at its development and fruition in major cities in Europe and North America.
At its height exactly one hundred years ago, Art Nouveau was a concerted attempt to create an international style based on decoration. It was developed by a brilliant and energetic generation of artists and designers, who sought to fashion an art form appropriate to the Modern Age. During this extraordinary time, urban life as we now understand it was established. Old customs, habits, and artistic styles sat alongside new, combining a wide range of contradictory images and ideas. Many artists, designers, and architects were excited by new technologies and lifestyles, while others retreated into the past, embracing the spirit world, fantasy, and myth.
Art Nouveau was in many ways a response to the Industrial Revolution. Some artists welcomed technological progress and embraced the aesthetic possibilities of new materials such as cast iron. Others deplored the shoddiness of mass-produced machine-made goods and aimed to elevate the decorative arts to the level of fine art by applying the highest standards of craftsmanship and design to everyday objects. Art Nouveau designers also believed that all the arts should work in harmony to create a "total work of art," or Gesamtkunstwerk: buildings, furniture, textiles, clothes, and jewelry all conformed to the principles of Art Nouveau.
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Art Nouveau
"An international style of decoration and architecture which developed in the 1880s and 1890s. The name derives from the Maison de l'Art Nouveau, an interior design gallery opened in Paris in 1896, but in fact the movement had different names throughout Europe. In Germany it was known as 'Jugendstil', from the magazine Diejugend (Youth) published from 1896; in Italy 'stile Liberty' (after the London store, Liberty Style) or 'Floreale'; in Spain 'Modernista', in Austria 'Sezessionstil' and, paradoxically, in France the English term 'Modern Style' was often used, emphasizing the English origins of the movement.
"In design Art Nouveau was characterized by writhing plant forms and an opposition to the historicism which had plagued the 19th century. There was a tension implicit throughout the movement between the decorative and the modern which can be seen in the work of individual designers as well as in the chronology of the whole. Its emphasis on decoration and artistic unity links the movement to contemporary Symbolist ideas in art, as seen in the work of the Vienna Secessionists, but the movement was also associated with Arts and Crafts ideas and, as such, Art Nouveau forms a bridge between Morris and Gropius (recognized by Pevsner in his book, Pioneers of the Modern Movement, 1936).
"In Britain the style was exemplified by the architecture of Rennie Mackintosh, and the design work of the Macdonald sisters. The lingering impact of Morris in England slowed down the progress of the new style in design although Mackmurdo, Godwin, Townsend and even Voysey were influenced towards Art Nouveau. It was in illustration that the ideas were most keenly felt, through the new periodicals and presses - the Yellow Book, the Studio, the Savoy, the Hobby Horse - and though the work of Beardsley, Ricketts and selwyn Image.
"In France, despite Guimard's famous glass and iron Metro designs, the movement was best expressed in the applied arts, especially the glassware of Lalique (1860-1945) and Galle (1846-1904). In Belgium, the style was promoted through the Societe des Vingts (Les Vingt) established in 1884, and including Ensor as well as the more characteristically Art Nouveau architects Horta and Van de Velde in its members. In Spain the style was concentrated in the eccentric hands of Gaudi in Barcelona. In Vienna, architects like Wagner, Hoffmann and Olbrich, and artists such as Klimt gathered to promote the style through the Secessionist magazine Ver Sacrum. In Germany, the movement split between the decorative tendencies of Otto Eckman (1865-1902) and the Pan magazine, and the streamlined design of Behrens. In America architects like Sullivan and Wright were influenced by European ideas but conceived Art Nouveau in different terms, whilst designers like Tiffany enthusiastically embraced the movement.
