圖書信息
| 【書名】:商務英語閱讀(上冊)（第三版） |
| 【作者】:國曉立 周樹玲 |
| 【叢書名】:全國高職高專院校規劃教材·商務英語專業 |
| 【版次/印次】:3/1 |
| 【出版日期】:2014.7 |
| 【ISBN】:9787566310316 |
| 【字數/頁數】:288千字/ |
| 【開本/紙張】:185mm×260mm/ |
| 【適用層次】:高職高專 |
| 【定價】:23.00 |
內容簡介
學習語言的人都知道，語言的習得過程是由聽、說、讀、寫組成的。聽和說可以說只是機械的模仿階段，而閱讀可以幫助語言習得出現質的飛躍。它可以幫助學習者迅速擴大辭彙量，將一門外語學活，並從思維方式得到訓練從而加強語感。本書從世界著名經濟報刊、論著、網站等資源精心選材，進行編排，目的是使讀者提高英語閱讀和理解能力，同時掌握一定的國際商務知識，了解經濟領域的一些新動態;使從事國際商務的人士在較短時間內熟悉經貿領域專業辭彙，提高語言技能，成為中國目前急需的複合型商務人才。
目錄
Unit 1 International Trade1
Fast Reading IUS Presses Japan on Farm Imports and India on World Trade Talks6
Fast Reading IIEU and US Edge Toward Trade Deal8
Unit 2 Settling Disputes—The WTO’s Unique Contribution11
Fast Reading IIntegrated Negotiation16
Fast Reading IILandmark WTO Agreement18
Unit 3 Globalization and Its Impact on the Business23
Fast Reading IPopulation and Globalization29
Fast Reading IIWorld Bank Says Global Economy at Turning Point31
Unit 4 Can Sino-US Trade Friction Be Solved by Appreciation of RMB?35
Fast Reading IRenminbi Internationalization—A Delicate Issue40
Fast Reading IIChina’s Economy Keeps 7.7 Percent Growth in 201342
Unit 5 Don’t Fence Me Out!47
Fast Reading IFree Trade Agreement Opens Door53
Fast Reading IIEU Proposes Protection for Plastic Bottle Industry56
Unit 6 China, Dumping or Not59
Fast Reading IChina Seeks WTO Dispute Settlement with US65
Fast Reading IIChina Urges EU to Drop Anti-dumping Duties on Bicycle67
Unit 7 The Force Behind the Nike Empire71
Fast Reading IWalmart and the Middle Class, Sinking Together76
Fast Reading IIMilton Hershey Created a Successful Business and
Built a Sweet Town79
Unit 8 Regional Economic Integration83
Fast Reading IChina ASEAN to See Closer Economic Ties89
Fast Reading IIChina’s Silk Road Visions Bring Cooperation,
Not Conflict, to Region91
Unit 9 Environment, Trade, and Investment95
Fast Reading IAnimal Trafficking: Wildlife Trade Crisis Talks Held99
Fast Reading IIAll Over the World Responded to the Earth Hour Event101
Unit 10 Negotiation Skills and Strategies105
Fast Reading IBusiness Is Negotiation110
Fast Reading IIFrench Negotiating Style113
Unit 11 “Toyota” of China117
Fast Reading IKodak to Slash 3,000 More Jobs as It Wraps up Overhaul122
Fast Reading IIToyota to End Car Production in Australia by 2017124
Unit 12 The Survival of the Old Brands129
Fast Reading ICoca Cola Falls Short as Consumers Bypass Soft Drinks
for Healthier Options134
Fast Reading IIPu’er: The Tea that Changed a County136
Unit 13 E-commerce: Doing Business Online139
Fast Reading IGoing Shopping? Go Global!144
Fast Reading IITencent Shares Rise to Record on China South City Deal146
Unit 14 China’s Door Now Wide-Open for Foreign Banks151
Fast Reading IBank Gets Nod for Joint Venture156
Fast Reading IIGlobal Banks Cautious on Shanghai Free-Trade Zone158
Unit 15 Known Brands Acquiring Name Recognition163
Fast Reading IHaier Plans to Set Up a New Plant in North India168
Fast Reading IIICBC Buys Small US Brokerage Firm170
Unit 16 Multinational Companies173
Fast Reading IShares in Apple Rise After IPhone Deal with China Mobile178
Fast Reading IILandmark Sold to Chinese Buyer180
References184
