戰略物流管理，第四版 內容簡介
The fourth edition of this book is an excellent balance of theory and practical application and continues to include state-of-the-art logistics information and technology.This is one of the few books to have a view of logistics from and marketing perspective. In addition, it integrates the areas of logistics, marketing , finance, accounting, technology and manufacturing. Extensive coverage of customer satisfaction, global issues, and accounting/finance issues are incorporated Throughout the text as well as in separate chapters. Examples of "real world" illustrations of concepts are also included in each chapter. This book has been extensively revised and updated in the areas of technology, global coverage, and transportation.該書是理論基礎與實際套用完美結合的典範，是極少數的從行銷角度闡述物流的教科書之一。它廣涉物流、營 銷、金融、會計、技術與生產等領域，並且既在全書中貫穿又有單獨章節闡述了客戶滿意度、全球化等問題。大量實例的運用使各章概念清晰，新版在技術發展、全球化及交通運輸等方面作了更新與擴充，一出版即受到廣泛關注。原名《Strategic Logistics Management》。
戰略物流管理，第四版 本書目錄
1. Logistics' Role in the Economy and the Organization2. Supply Chain Management
3. Customer Service
4. Order Processing and Information Systems
5. Financial Impact of Inventory
6. Inventory Management
7. Managing Materials Flow
8. Transportation
9: Decision Strategies in Transportation
10. Warehousing
11. Material Handling, Computerization and Packaging
12. Procurement
13. Global Logistics
14. Global Logistics Strategies
15. Organizing for Effective Logistics
16. Logistics Performance Measurement
17. Measuring and selling the Value of Logistics
18. Strategic Logistics Plan
