商務導論 第二版 內容簡介
This innovative text emphasizes business concepts and strategy while still providing the plethora of definitions the course requires. Its practical focus addresses how and why businesses operate the way they do, covering topics such as adding value and creating profits through a variety of skill-building projects. Small Business Survey provides a reality-based picture of how small business managers conduct day-to-day business. CHC: Small Business Dilemma tracks a College Health Club business from start-up through topics tied to each chapter in the text. Spotlight on Technology features show the integration of technology and business. "Business Online" features provide a foundation for student comprehension of the Internet without requiring computer access. Dell Computer's formula for Success shows how Dell has used key management concepts discussed in the text to succeed in the technology arena.本書原名《Introduction to Business with Business plan Booklet and CD-ROM and InfoTrac College Edition, 2nd》。
商務導論 第二版 本書目錄
PART I: ORGANIZATION OF A BUSINESS.1. Planning a Business.
2. Selecting a Form of Business Ownership.
3. Business ethics and Social Responsibility.
PART II: BUSINESS ENVIRONMENT.
4. Economic Environment.
5. Industry Environment.
6. Global Environment.
PART III: MANAGEMENT.
7. Fundamentals of Effective Management.
8. Organizational Structure.
9. Production Management.
10. Improving Production Quality and Efficiency.
PART IV: MANAGING EMPLOYEES.
11. Motivating Employees.
12. Hiring, Training, and Evaluating Employees.
PART V: MARKETING.
13. Product and Pricing Strategies.
14. Distribution Strategies.
15. Promotion Strategies.
PART VI: FINANCIAL MANAGEMENT.
16. Accounting and Financial Analysis.
17. Financing.
18. Business Investment.
PART VII: SPECIAL TOPICS.
19. Information Systems and Technology.
20. Risk Management.
21. Synthesis of Business Functions.
Appendix A. How to Invest in Stocks.
Appendix B. Careers.
Appendix C. Answers to In-Text Study Guide.
